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If your business does e-commerce, you probably have a good idea of how much Facebook can help you promote your business and increase sales. This is one of the oldest rules of marketing and it still holds true today – people love to feel like they are getting a deal. It isn’t free, but it is effective: Facebook offers some of the most targeted advertising money can buy. Adrienne Erin is a freelance writer who covers trends in social media and social marketing. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Promote your business, showcase your art, set up an online shop or just test out new ideas. Companies can promote their brands and products in completely new ways thanks to the number of options that technology offers to the world of marketing. You want to keep your Facebook page fresh and exciting so that your clients will stay engaged. If you are in the clothing industry, you can offer links to information and articles about design trends and ask your audience about their opinions.

Try offering “limited time only” specials one day a week, or “first twenty buyers for product A get product B free.”  You’ll be amazed at how much traffic this can drive to your site. These can be anything from games like “caption this photo” to having followers submit pictures of people using your product.
Promote your page either to your existing audience, their friends, or an entirely new group of people to build engagement and your number of likes. She has written for Content Marketing Institute, MarketingProfs, and Search Engine People, and is always looking for new opportunities. Wix is a website builder thathas everything you need to build a fully-personalized, high-quality free website. Expensive marketing campaigns are a thing of the past – now you can advertise, often entirely for free, right on your Facebook page. Here are six tips to keep your Facebook posts exciting and click-worthy and your engagement high. Put up photos of different outfits and ask people how much they would pay for them or which ones they like better.
You can promote your wedding service to single (or even engaged!) women in their early to mid 20s, for example, or target your line of pet products to people who name “dogs” or “cats” as interests.

This is especially useful in combination with some of these other tips – promote your contest or specials to exactly the right audience. It will start conversations and also make your customers think of you as a go-to source for info on the topic. They hold a trivia contest every other month on their Facebook and give away gift cards to their winners. Photos are always an eye-catching way to engage your followers and get them excited about your company.
If they can get their fans excited about mousetraps, imagine how excited you can get fans about your business!

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