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Those same tenets are typically reinforced by slimy internet marketers most new entrants run across in their travels around the SEO world. Unfortunately, by the time someone willing to do the work and learn about the business reaches a solid source of SEO information they might already have been taken for thousands of bucks by Joe Blow Internet Marketing Guru or Joe Schmo the Social Media Guru. Or maybe someone really wants to get started in the industry but needs some tips on how to keep initial costs down while getting their feet wet and learning without losing their shirt. For more on the exploits of some of the more well-known internet marketing folks, I'd suggest visiting the Salty Droid.
You could also build a site about a topic or specific topics and utilize Google AdSense as a means of revenue.
You can even create your own product based on your knowledge and sell it via monthly e-newsletters, a video training series, consulting, and by sharing your knowledge via a community forum.
This model would likely be a bit more costly based on software needed, programming help you might need, etc. Those are some of the bigger ones so you may not get accepted without a site or a referral. So far, you've spent $0.00 and you should have an idea of what you want to build a site about and ideas on what kind of products you'll be promoting (or how you will monetize the site). Many keyword tools sold by internet marketers are powered by Google, so all you are really paying for is a different UI and some (usually) useless metrics layered on by the marketer as a way to differentiate their tool from Google.
Sometimes you can find coupon codes for domain registrars simply by searching for them online. Let's say you went with Moniker for your site, which at first glance offered the lowest initial price of a com as of this writing, and you opted for domain privacy for an additional cost.
Typically it is a good idea to keep registration and hosting separate for the sake of portability and reliability. All these hosts are suitable for a new site that you are going to develop and grow judiciously. Hostgator is a shared host you can scale up with, with respect to dedicated or virtual servers and such. So now you've got hosting, a domain, keywords to target, and products to sell for your site all for the annual cost of around $80. Majestic SEO has perhaps the largest database of links and link data on the publicly available market. Naturally, our SEO Toolbar and Seo4Firefox both link through to free data sources within Open Site Explorer, Majestic SEO, and Yahoo!. You can also access Majestic's paid data as part of a subscription to Raven SEO tools (which does a lot more than link research as you'll see).
As you build links and acquire links, you'll want to track the status of those links and make sure the ones you've acquired are holding up their end of the bargain (not disappearing on you). I like the additional features of Clicky and I'd rock either Clicky or Mint when first starting out. As a new site, with likely no branding while trying to monetize, I'd probably wait a bit until I started handing over data to Google. We offer a free rank checker tool, which is also accessible via our SEO Toolbar, via our free firefox extensions. Advanced Web Ranking can be purchased as a standalone program or in conjunction with Advanced Link Manager as a bundle. Raven's rank checking runs once per week so it's handy to have another tool to spot check once and awhile (our Rank Checker can be run at anytime).

Smashing Magazine generally has some decent themes and you can pick up affordable themes from a place like ThemeForest. There are also premium Wordpress themes like Thesis and StudioPress where you can get a single license and theme for around $80. If you are unfamiliar with Wordpress or HTML (if you decide to build your site outside of Wordpress) then you better become familiar with them.
If you go with a free theme, or one that doesn't have SEO controls built in, then you'll want to consider the All In One SEO Pack for your SEO needs. You can also find competent, affordable Wordpress developers or designers on sites like Elance or Odesk to help design or tweak the design of your theme. Ok so you found a nicely designed, free theme over at Smashing Magazine and you've got the All in One SEO Pack ready to go. It's important to note that you don't have the rights to trademark either of these (or claim them as your own) and as time goes on and you start to brand your site, it would be wise to invest in a customized logo which you own the full rights to, can trademark as a symbol of your business, etc.
You can write the content yourself or use a service like TextBroker or the aforementioned Elance or Odesk.
In just about any industry you enter, there are many ways for you to promote your site for free (minus the cost of your time of course). Funny thing is, most people who'd shun you are online to make money too (weird how that works) but I digress.
For Twitter, you can use a site like Twellow to find people and businesses by categories and markets.
Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial. Clearly if you are going into SEO on a shoestring budget, you don't want to compete for mega-competitive keywords but you can certainly take this approach with less competitive markets and scale up as needed. Those newbie sharks out there are all pretty bloodthirsty - and this post gives the baitfish a chance to swim free. You would be encroaching, if I didn't have enormous faith in human nature being so intrinsically lazy.
But effort is the main hurdle - and it's the one that keeps me safely at bay, even when you feel it so necessary to hand out a detailed blueprint to the wanna-be's.
I usually never post in comments but I had to go out of my way to praise you with this one! Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge. Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free. Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more. Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search. Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues. Join our training program today and get the Google rankings, search traffic, growth, and profits you deserve! There are two main options for promoting your business: search engine advertising and email campaigns.
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They are strong selling points, no question about it, and they hit on the times we are currently living in. However, it is something you can eventually build towards as you earn revenue from other activities.
Some also go so far as finding out where the publishers are buying ads to try to cut the affiliate out of the loop that way. As traffic grows and grows you may want to upgrade to a dedicated server or a larger shared plan but for now a basic plan on these hosts is just fine.
Site Explorer a free tool which returns backlinks to a url, typically sorted by strongest top to bottom. You can scale up with Clicky and place more sites in your account as you start to develop more sites and such. If you are looking for ways to make graphical charts via the data you get from our rank checker you can follow the tips listed here.
Both programs are solid but they do have a slight learning curve, however the functionality of the software makes the learning part worth it. These themes have solid support and strong, built in design and SEO options (which reduces your reliance on plugins to some degree, at least the basic SEO-type ones).
All the tools in the world, free or paid, won't help you if you aren't willing to learn how to use them or the underlying engine that drives them. Twitter, Facebook, online forums, blogs, and so on are all ways to reach people in your market or niche. Otherwise, you risk being shunned as someone who is just looking to make money and is not adding value or whatever.
If you come out of the gate ready to add value and can hold off on monetizing for a bit (and integrate it smartly when you do) then your ahead of many other people that just want to come online and SELL SELL SELL! Started to really understand what SEO was all about after purchasing, you guessed it "The SEO Book". Here is a short tip for how trustworthy an affiliate network is: if their leading offers are the types of offers that you will likely see covered by the FTC in 6 to 12 months (like the reverse billing fraud stuff for vaporware "products") then it might be worth skipping them, as any company which is built on pushing scams likely scams business partners as well.
Raven's toolset is 100% in the cloud so all of the heavy lifting gets done on their servers. Sometimes free themes can be dangerous so you have to be careful when installing those types of themes.
Using the SoloSEO link tool we mentioned before, you can find all sorts of blogs and communities related to your niche (by keyword).
You can likely outsource quite a bit of this stuff but then you risk losing the personal touch associated with your site or business that you are trying to brand.
I pray no one is listening - keeps it easier when you are not giving all the insider info like this. Tracking links is something you don't want to do manually (making sure the links are still pointing to your site). For many folks who decide to give SEO the good ol' college try those are likely some of the major reasons why they decide to dive into the industry.

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