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A Glen Allen advertising agency is taking on an unusual task — making Calvin Coolidge cool. The Calvin Coolidge Memorial Foundation in Vermont recently hired the Bergman Group to redo its website in an effort to drum up some attention for America’s 30th president. The Bergman Group’s campaign focuses on Coolidge’s often overlooked presidential accomplishments. The firm has learned a lot about the former president in the three months it has been working on the website, Bergman said. , includes a “Coolidge Quote of the Day,” a countdown clock to the 100th anniversary of his inauguration , and an “Ask Coolidge” feature where visitors can pose questions for the former president to answer.

The revamped site comes not long after the release of historian Amity Shlaes’ bestselling book, “Coolidge,” Bergman said. Please use your real, full name (first and last) and a valid email address to foster a more civil discussion. We encourage active participation in our online community, but we reserve the right to remove any off topic or inappropriate comments. Sign up for Property AlertsBe the first to know about new or updated listings, store openings, and more.
Started in 1960, the group is trying to reintroduce Coolidge to Americans and bring his wisdom to light.

He balanced the budget every year he was in office, cut income-tax rates and reduced the federal budget. Since Coolidge has been dead for decades, however, the questions are thoughtfully answered by Coolidge historians who try to answer as though he might have.

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