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July 7, 2010 By Laura Spencer SEO tools are something that every freelancer with a website or blog can use. In this post, I’ll touch on some of the basics about SEO (or search engine optimization), share a few basic techniques, and provide a list of over 50 free tools that you can use to analyze how well your freelance website is doing in the search results. For those of you who are not familiar with SEO, the term stands for search engine optimization. Ranking well in the search results can be important for a business because most people turn to the search engines when they are looking for a product or service. The matter is made even more complex by the fact that many search engines, such as Google for example, have recently started to personalize their search results to the individual user. In fact, search engines frequently tweak and update the algorithms that they use to determine search results. There are two areas that most freelancers will want to think about when considering SEO for their freelancing website–their website design and their content.
There are some strategies you can use when you design your freelancing website to make sure that it is search engine friendly.
A change to our original advice is that the Google and Yahoo search engines apparently no longer use the keyword meta tag. The phrases or words that search engine users are likely to search for are referred to as keywords. Many SEO specialists are now also recommending that content be optimized for something that they are calling social SEO. Once again, it’s important to remember that search engines are constantly changing and evolving to meet the needs of their users. Search engine optimization techniques that worked well a decade ago may not work well today.
As I stated earlier, if you are serious about using SEO for your freelance business website or blog it is not a bad idea to get a consultation from one of these companies. Google Rank Position–Shows Google rank position, PAGE RANK, number of entries indexed, DMOZ and Google Dir status. Multi Datacenter PageRank Checker–Checks page rank values across all Google data centers. GeoTargeting Detection–Checks to see if your website is set up for geo targeting searches.
Check Server–Looks for issues that prevent your site from being crawled by the search engines. Domain Stats Tool–Enter domain and find out domain age, number of pages indexed, and number of backlinks.
Search Engine Friendly Redirect-Enter URL–Checks your redirect to see how SE friendly it is.
Website Keyword Suggestions–Provides keyword suggestions along and keyword traffic estimates for the entered website. Check Yahoo Page Rank–Allows you to check the Yahoo WebRank of up to five URLs at a time. URL Rewriting Tool-Creates Mod–Rewrites rules to convert dynamic URLs to static looking URLs. Keyword Research Tool–Tool returns similar keywords found in the meta keywords of sites searched by your choice of nine search engines. Keyword Analyzer–Allows you to determine the percentage of keywords in a particular page. HTML Validation–Determines whether a list of URLs are valid according to W3C standards.
Site Submitter–Allows you to submit your site to major search engines and directories and includes recent traffic statistics. FreelanceFolder is a community for freelancers, entrepreneurs, work-at-home business owners, and web-workers.
If you are serious about SEO (Search Engine Optimization) and online marketing, then keyword research must be conducted to find out what people are searching for. There are many keyword research tools and trends analysis services can help you in finding best keywords and analyze search competitiveness. Google Adwords Keyword Tool is one of the most popular keyword research tools that provides a list of related keywords for a specific website or keyword.
Google Search based Keyword Tool provides keyword ideas based on actual Google search queries and keyword ideas matched to specific pages of your website with your ad and search share. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
You can just type your search on Google homepage and check the displayed keyword search suggestions displayed beneath the search box.
A free keyword analysis tool that compiles keyword search statistics from the major search engines world wide, managing pay per click keywords and achieving top search engine rankings. Wordtracker is another free Keyword research tool for SEO, PPC (pay per click), link building and blogging.
This Keyword tool provides rough suggestions on daily search volumes by market for Google, Yahoo!, and MSN. Keyword Spy lets users perform advanced keyword research and keyword tracking to study what their competitors have been advertising in their Adwords campaigns and other PPC campaigns. This tool allows users spy on their online competitors and download competitors’ keywords and adwords. Wordze’s keyword research tools are a collection of keyword services including meta search tool, wordrank tool, adwords spy, search trend that allow you to quickly find new keywords to target and analyze search competitiveness. This keyword tool finds new keywords, improves ad copy and clickthrough rates, and tracks any company’s online advertising campaigns.
Market Samurai keyword analysis tool allows users to conduct keywords research and discover their competitors’ weaknesses. A service for competitors research, shows Google organic and Adwords keywords for any site or domain.
Search Engine rankings fluctuate frequently, however, if your site is properly maintained by search engine specialists month to month then it is likely that the movement will be confined to within the top10 positions. My website is pretty new, why didn't it just automatically go to the Top of the Search Engines, when it was originally designed? Virtually all website designers haven't learned the importance of search engine friendly design. Page cloaking is a BIG one, which basically consists of using server side scripts to determine whether the visitor is a search engine or a human and serving up different pages depending.

Duplicate content can keep a page from getting indexed, and some people have even reported trouble with entire websites being duplicated by unethical webmasters, causing problems with their rankings. Spamming keywords, in meta tags, title tags, or in your page's content is a black hat SEO trick that used to work well back in the 90's. Much like the well known fact that 80% of the new businesses on the Main Street in your town will fail within a year, the sandbox is Google's proving ground that your business must be around awhile before Google will take it seriously. How can I be sure about the company or person I hire to perfom my SEO, when everyone claims to be an expert. Targeting is the most significant part of Search engine optimization, our seo strategy is mostly based on top search engines webmaster and quality guidelines. We do the basic setup for website which is entirely altered the pages that can be easily crawled in Search engines.
We optimizing websites to become top in search engines, improve search engine ranks, boost traffic, increase business forecast, customer lead and improve ROI (Return on Investment). We consider that updating our Clients about the improvement of their websites is as significant as optimizing the sites for good rankings and better keyword improvements in Search Engines.
Client TestimonialsWe have been clients from the year 2007 and in these eight years we have had very good service from Concern Infotech.We began with one website but now multiple websites under their care. For instance, there was an algorithmic update to penalize content farms and websites that were engaged in spamming.
Here is a comprehensive list of SEO resources that I have collected over the past several years. I have made sure that only the best resources that are comprehensive and simple to understand remain in this list.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
In other words, SEO is the process of improving the visibility of your website in search engine results pages (SERPs).
SEO is changing changing rapidly and if you are a beginner then you probably don’t know where to start, what to follow, and what to ignore, right?
If so, the following resources will help you understand how search engines work and assist you in kick-starting your first SEO campaign from nowhere. Keyword research is crucial to any SEO campaign and its goal is to identify keyword phrases that can bring targeted traffic to your website. When you improve your website architecture it will improve your search rankings as well. Because a better site architecture offers better user experience.
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. Content strategy is about efficiently and effectively managing the website content to achieve business goals.
Content audit is all about analyzing the existing content on your website to see how well it’s performing. SEO Audit is the process of inspecting the technical aspects of a website to make sure that it’s search and user friendly. Mobile SEO is the process of optimizing your website to make sure that it’s mobile-friendly. Content Delivery Network (CDN) is a large system of servers distributed throughout the world.
The following plugins helps you improve the performance and page loading time of your WordPress blog.
Competitor Analysis is the process of analyzing and understanding your competitors’ internet marketing strategies and techniques.
Influencer outreach is perhaps the most powerful way to promote your work. The following resources will show you how to do it. You have already seen how social media has grown over the past few years and it’s still exploding like never before. Here are some of the best SEO tips and strategies that will attract more search traffic to your website. Google uses over 200 signals to rank a web page and changes its search algorithm over 500 times a year. Here is everything you need to know about different Google ranking factors and algorithmic updates. The following resources plus case studies tells you how to recover from a Google penalty and it also shows how different webmasters recovered from various Google penalties. Negative SEO is all about using black hat SEO techniques to ruin the rankings of a competitor. If you are an SEO or a marketer then it’s very important to stay up-to-date with the latest industry news and tactics.
If you have questions related to SEO or would like to help others to share your expertise then join the following discussion forums and communities. I’m pretty much sure that once you have gone through the above resources you will learn a lot of SEO strategies, and find a ton of tips and tricks that you will want to put into practice.
If I have missed any interesting resource or an aspect of SEO then feel free to comment below and I will be glad to add it to the list. Note: This handbook is a revamped version of The Search Engine Optimization (SEO) Handbook that I published a couple of years back. A proper understanding of SEO techniques can provide greater exposure for your business by increasing the traffic to your website. It refers to statistics and tools that you can use to analyze how a website indexed by the major search engines such as Google, Yahoo, Bing, MSN, and others. For more details on this change, Danny Sullivan discusses personalized search engine results in detail at Search Engine Land. However, thinking through the process of what search terms (key words) might apply to your site is not a bad idea. The request can make for very awkward wording and, in a worst case scenario, make the content virtually unreadable.
The reason that a writer may be asked to repeat a certain word in an article or blog post is because the client may be hoping to achieve a certain key word density. Social SEO simply means that your content is written with social media sites (such as Facebook and Twitter) in mind. Google, and other search engines, update their search algorithms regularly in order to improve the quality of the information that their engine returns.
Likewise, search engine optimization techniques that work well today may not work well in a decade. Keep in mind that most of the organizations that offer free SEO tools also offer paid SEO services.
If you decide to get some help with SEO, remember that not all companies have the same level of expertise, so make your selection carefully.

You can make use of the keywords or keyword phrases on your website content, advertising, and affiliate links to improve your conversion and maximize quality traffic to your website or blog through search engines. Today we would like to share with you some of the best keyword research and trends analysis tools available online and most of them can be used for free! It tells you searches, number of links, Alexa traffic rank and other features that provide SEO workflow. In general terms you can say that it means to make a web site more visible and make it look important in the eyes of search engines.
As businesses, each search tool has found ways to make its service slightly different from other search tools.
In almost every caseI've ever encountered, the site designer is a highly skilled and creative artistic person whose job is to put your ideas on the web.
The script would serve up a keyword rich, totally souped up page to search robots, while giving humans an entirely different page. Linkfarms are basically sites which consist of masses of links, for the purpose of getting rankings in search engines and turning a profit (often from affiliate program advertisements on the website). You will need to continuously update your knowledge of how the various search engines work and any changes made in the way they work. Search engine optimization is very essential to get the interest of prospective clients, through a committed and ongoing search engine optimization service. We completely understand the requirements of our clients and therefore our services are entirely boost to meet your business requirements and get business profits. We send statistical reports to our clients to keep them updated about the improvement made in their sites.
And there was another update to penalize web pages with slow loading speed or one with lot of ads. And to make it easier to consume I have organized all the resources into the following categories and sub-categories.
On-Page SEO refers to anything and everything that you do on your website to make it more search and user friendly. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. So, it basically means that whatever you do to enhance the user experience of your website automatically strengthens your SEO as well.
It basically means that websites that load faster will be ranked higher than sites which are slow.
The CDN caches the static content on your website so that when a user requests a web page it delivers the content from the server that is closest to the user.
And it involves, but is not limited to, competitor analysis, link building, influencer outreach, and social media marketing. It’s all about learning from your competitors so that you don’t have to reinvent the wheel. If you feel that a rival is hurting your rankings then the following resources will help you. So, subscribe to the following blogs and stay up-to-date with tips, strategies, and latest news.
I started learning and doing and experimenting web 2.0 stuff back in 2004 and eventually became a full-time computer nerd after graduation. This means that if you are a freelance web designer and your web design site appears on page ten of the search engine results, prospective clients using a search tool are less likely to find your website than if your web design site appears on page one of the search engine results.
Those who are really serious about getting the best search engine results or about understanding how their website is currently doing in the search engines should consult a specialist.
It’s also important to remember that other search engines may still use the keyword meta tag.
It’s important to consider social media sites because more and more users are using these sites to discover content.
Some of these tools may represent trial offers, so read the fine print before downloading any tool. Being unfamiliar with SEO procedures and not utilizing them can make a huge difference in terms of visitors to your web site.
More often than not, the designers have not received any training in search engine optimization and don't think about it while pursuing a cool looking design. Our reports are sent on a weekly and monthly basis which includes Client Keyword analysis report, Search Engine PR Updates, Recent Keyword activities and Traffic analysis of their sites.
Some of the key aspects of on-page SEO are: keyword research, website audit, content creation, and web analytics. With over 45 million keywords in its database, this tool can carry out competitive analysis, Keyword research and even aid in content creation by suggesting content topic ideas from questions that prospects and customers ask on search engines. Minterest is a digital marketing and technology journal that I founded in 2007 to feed my super curiosity (oh yeah, I’m a solo-blogger). Theoretically, if a keyword or keyword phrase is used just enough times, the page in which it appears will rank higher in the search results. If your freelance business blog ranks well in social media, it makes it that much easier for your clients to find you.
You can then check how long the company has been around, and what is has been doing over the years. Traditionally, it initally impresses YOU, but the potential customers just never are impressed because they never come there. Using your keywords in the title of your page and in internal headings will also help your page range better for that phrase. Be aware that if you make a mistake in optimization and submission, it can take months to find the mistake and fix it, resubmit the site and obtain the search engine ranking you desired.
Outside of that, I'm equally passionate about the financial markets and I also spend a lot of time doing random things (see random facts about me).
Web Site Design is a full time profession, and Search Engine Optimization is a full time profession. I would never be able to be an effective Search Engine Optimizer if I went back to designing web sites. But if I ever DID design a new website, it would be incredibly Search Engine friendly, having been in the business of SEO these last seven years.

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