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19.10.2015
Search Engine Optimization (also known as SEO) is a process which includes both on-site and off-site techniques that enables the search engines to index the website and rank it on the search engine result pages.
Google uses different signals to determine the quality of each page of website and on the basis of that give it the ranking in search results.
The measurement and ranking of these hyperlinks has made it possible to find the things on the web.
Those practices which follow the guidelines of search engine are called White Hat techniques. Ranking well in search engines bring more traffic to your site and hence the possibility of buying your products and hiring your services increases.
SEO can be highly profitable to your business as it will brings more traffic on your site and that too without any charges. One of the White hat techniques which is new and must be considered by all organisations which want to drive more traffic to their site is to start using Google+ effectively. Most of the business owners and webmasters know that Google+ is a powerful tool and is important for SEO but they don’t know why it is so important. Google+ has a strong effect on Google search not only because it is a product by Google but due to the construct and the power of it. This flows onto more personalized search results for people when searching which improves the user experience.


In essence Google+ is a data capturing platform for Google which helps to determine what is to be prominent in a Google search. Google’s search engine watches these signals and hence gives ranking to your site in search engine results.
Google+ is now a large social network which can influence your organization’s brand across the web. The links in Google + profiles are added with “do follow” and are treated as web pages and this helps in increasing the websites visibility and page rank.
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But companies must remember that they should implement only those SEO techniques which follow the guidelines of search engines (White Hat Technique). Google+ entered into the social media race not just to compete with other social networking sites like Twitter and Facebook but to improve search engine results. Due to the increased importance of social signals, Google+ has become one of the top social networking sites.


People can reach your site via Google’s entire network, which will influence your search results directly and indirectly.
On Twitter all the links are placed with no follow tag and this doesn’t pass Page rank through to your site.
These techniques are known as Black Hat techniques which do not follow the guidelines or algorithms of major search engines. It is about capturing rich data that Facebook has been capturing for years such as age, sex, location and much more. Google+ helps you to build your brand value including Google authorship and provides you a graphical display of your brand value.
A link from the New York Times will be valued much more highly than a link from a Shepherd’s website in Kazakhstan.
In other words SEO is the golden ticket for Internet Marketing, if done following the guidelines of search engines as search engines always shows organic results to the users.



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