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08.05.2015
There are many different things to keep track of to ensure you engage the maximum number of leads your company can handle. In addition, Lead Liaison’s small business marketing automation tools give you access to data that would be unavailable without our suite of tools. Data gathered by Lead Liaison’s data tracking software is not merely for strategizing your marketing approach, it is also delivered in usable, informative reports to your sales team.  This is very important for companies that have a small sales team. Lead Liaison has many other great small business marketing automation tools that will prove invaluable to a rapidly growing business. The streamlined processes that good marketing automation puts in place for you can actually save you money and time. The right marketing automation resource won’t just give you the tools you need and walk away.
The right way to set up marketing for a small business is not just to put systems together and walk away, but to place the appropriate tools in a way that meet the company’s individual marketing needs.
You may be using Mailchimp, iContact or Constant Contact to execute your email marketing efforts. Open rate is a metric that allows you to see what percentage of total emails sent are actually opened. It’s important to know how users get to your list, what they do with your emails when they get them, and whether or not email is the most appropriate way to keep your users abreast of your offers. Take a look at how Lead Liaison’s sophistical email tracking and lead monitoring software can work for you! Many small business owners are looking for the kinds of tools marketing automation has to offer, but end up balking at automated tools when it comes to the learning curve. Truthfully, small business internet marketing with automation tools is much easier than using multiple software and tools to keep track of small business internet marketing. Additionally, these tools – even when used together – don’t tend to present a full marketing picture of offer tracking of specific leads.
Lead Liaison offers a suite of tools that can help business owners who need small business internet marketing understand their data.
Direct management of leads, cost data across all marketing platforms, and key insight that can result in more accurate marketing plans are all small business marketing goals that can be realized with a good marketing automation dashboard. Getting the intelligence data that shows how potential customers are using your marketing materials can result in more sales over time.
Lead Liaison’s suite of marketing automation tools can help your business rise to new heights with your small business marketing. Second, small businesses need to appear large, as a formidable competitor in their space and as a viable company customers are willing to invest in. Number one… Small-Business-Friendly Vendors need to have clear pricing, easily available on their website.  If they do, they make the next cut. We then check if they offer reasonable terms, no or low start-up fees, and affordable fees?  Many providers offer free services for beginners. Our matrix represents those vendors who espouse these simple premises so you can save time deciding on their offers and learn about marketing automation in the process.  Please understand that judgements are made, in many cases, on a cursory look at their web sites (something that you would have to do if you wanted to evaluate these things) but in many cases I have first-hand experience with vendors and their products. They do not have clear pricing on their web sites and force you to search or inquire about pricing. Believe it or not, I think there are a few who don’t really want to speak to people at all.
If we look at their reasons (the vendors), I suspect that they are primarily interested in bigger customers. People with small but growing businesses don’t have time to wade through 60 web sites or talk to 80 salespeople to find the best marketing automation providers. It goes without saying that growing a small business, where resources and time are limited for everyone involved, is a very difficult process.
One of the most important places to engage with potential customers is on social media outlets such as Facebook, LinkedIn or Twitter, but manually updating all these profiles can be overwhelming for a small marketing team. Information such as what companies are clicking on your website and whether or not they have followed a link in an email is all tracked and stored by lead liaison’s data tracking tools. By tracking things like buy signals, your salespeople can focus their time contacting only the most qualified and likely to purchase leads.


Visit our automated marketing resource blog to find more great strategies to build your business. It means that marketing automation is clearly something business owners are finding effective – so if the price is right and a customized package can suit your individual needs, why not jump on board?  We’ve compiled a list of reasons why marketing automation for your small business is worth taking on.
Small-business owners often don’t have enough time in their busy days to take a step back and look at how their current sales and marketing processes are benefiting their companies. Your employees will have a better idea of how to sell, track and engage leads that are currently in your funnel, and you’ll have a better idea how these leads and automation steps are helping you meet your bottom line from month to month. Only a qualified marketing automation specialist can help you understand what those needs are, and how to implement them in the best way for your business. Small business owners can often lack a fundamental understanding of how email tracking and email marketing informs their other marketing efforts. Most of these ESPs (Email Service Providers) will give you some stats that are critical to establishing the success of your email marketing campaigns. Knowing how leads get to your website, how they make it to your email list and their use rate when it comes to your marketing materials can give you an idea as to their conversion probability.
Your emails should have links back to your website in the form of more information or an offer.
Traditional ESPs can only help you monitor your email performance within their own interfaces. Fortunately, small businesses are able to access tools that will prove useful in self-managing their online marketing experiences. Major businesses that offer marketing automation – Marketo, for example – are growing with a ferocity. At the end of the marketing auditing process, a small business owner may determine he or she needs services like Mailchimp, Google Analytics, Google Adwords and Crazy Egg heatmaps, only to discover these different services spit out metrics that are unmanageable in terms of quantity. Only the right marketing automation tools can integrate a dashboard that reports on all areas of small business internet marketing. Consumers tend to find that marketing automation tools have far less of a learning curve as compared to the various other internet metrics dashboards they end up using. Best of all, top-of-the-industry support ensures the learning curve of marketing automation software is minimal. The truth is, a user-friendly and fully managed automated marketing platform can make a huge difference in the way small businesses operate from top to bottom.
Business owners who can’t spend a lot of money on resources may find that using their marketing automation dashboard in the right way will give them the same kind of insight a part-time marketing expert would. Rather than calling in a marketing expert to do the work and report, small business CEOs can send tasks to their sales teams and beef up marketing efforts based on the reporting data they’re seeing from marketing automation. The right marketing automation tools actually cut down on that investment for small business owners because they have all their data tools in one place.
Marketing automation can change the way a business executes marketing efforts, resulting in more sales – particularly for business owners interested in small business marketing who don’t’ have an advertising background.
When there’s growth, especially fast growth, there’s interest from additional investors in injecting capital into your company’s business. Very few potential buyers will find interest in a company that appears small and unstable with limited resources. In particular, marketing automation technology introduces a great deal of personalized automation thereby reducing the need to have dedicated resources managing mundane, yet critical, tasks. Lead Liaison’s suite of marketing automation tools can help you increase the reach of your marketing strategies and the effectiveness of your sales team. One of Lead Liaison’s small business marketing automation tools is social media automation. This additional sales intelligence is included with small business marketing automation and  gives your sales people specific information about individual leads and the general behavior of your customer base in general. That’s where Lead Liaison’s small business lead nurturing tools prove invaluable to a small sales team.
The result is a messy lead flow, lost revenue and outdated systems governing the way your business operates. Creating a process is all about putting tools in place that match the needs of each individual business, as well as providing training on those tools.


Fortunately, marketing automation and other methods can help business owners use small business email tracking to their advantage.
You’ll want to pay attention to some of these stats to beef up your email tracking and marketing efforts. If you find that your open rates are fairly low, a more engaging subject or ensuring that your list is double-opted in can help you. When you’re not sure how leads got to you or how they use your site, you may not be able to develop an in-depth understanding of a metric like open rate. If you’re experiencing low clicks, you should reposition your links or change up your offers to see if you can get a different result. If you’re looking for more fully functional email tracking, marketing automation tools could work well for your small business.
More and more small business owners are considering automation tools for their internet marketing, but may feel inclined to turn their backs when they find out there are tools to learn.
Marketing automation also gives small business owners the specific tools to see who’s visiting, what actions are being taken on the site and how deeply into their sales funnels the leads end up going.
For company owners who are seeking small business internet marketing tools,  the costs associated with marketing automation may end up being far less than hiring a full or part time marketing person or approaching the learning curve associated with multiple tracking channels. Marketing automation tools empower small businesses to use their marketing in the most effective way. Marketing efforts and ROI data come seamlessly without the need to hire a specialist for analysis and reporting. With the right marketing automation tools, small business marketing can be a snap for cost and time-conscious CEOs. Interestingly, when comparing penetration rates of marketing automation (reference our write-up on the “Marketing Automation Market”) for micro and small-sized businesses to penetration rates of mid-size and large businesses, micro and small-sized businesses have the lowest adoption rates. In the venture capital (VC) world, entrepreneurs win when multiple VCs want to invest – VCs end up competing against each other, fighting for their (unfair) share of your business. Lead Liaison goes many steps ahead of traditional marketing automation packages with our revenue generation software that automates emails, lead qualification (lead scoring, buy signals, lead activity), lead distribution, lead nurturing, lead capture and more. Some of the vendors reach out to us and help us to understand their offerings better as well over time and we think that’s small business friendly too. With the proper application of these strategies and the tools Lead Liaison can provide for your company, you’ll not only achieve higher sales but have prepared your business to expand to a larger, more efficient organization. By investing time in scheduling your social media posts, you can be prepared to tweet or comment on any relevant events coming up for months ahead of time. Lead Liaison’s lead nurturing tools put colder leads in paths that will automatically keep in contact with a lead and continue to collect data about the lead’s behavior towards your website and communications.
That break even point makes life easier for clients and their employees, and is the key reason why marketing automation services continue to grow year over year. The more in-depth you can drill down into your data, the more you’ll be able to improve your metrics over time.
The right email tracking can take you a step further – if your emails aren’t going to an interested audience to begin with (and an opt in doesn’t always indicate the level of interest you need to eventually generate conversions), marketing automation tools can tell you that. With marketing automation technologies, small business internet marketing can be a snap for business owners. Many marketing automation dashboards also include email marketing tools that may cost extra if you use a service outside the dashboard. Our software provides a cost-effective framework for small businesses to help structure their lead management process.
Even if their prices are a little higher than others, they are generous with information and ideas. Your team will be able to focus on the important things rather than live tweeting an industry event.
If the lead indicates a new found interest in your company or your product, someone on your sales team will be alerted and they can try to contact the lead and make the sale.



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