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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Well, that’s all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. I actually partner with a small group of people to help turn their ideas into real online business. The Small Business Big Marketing Forum – Chat with me daily about your marketing conundrums! Put your business under the Small Business Big Marketing Spotlight and watch your marketing boom. Spotlight – I create an exclusive podcast episode solving the marketing challenges of your business. If you’re a small business owner and looking for some easy new ways to promote your company– media marketing is the way to go! Creating social media business accounts on Facebook, Twitter or LinkedIn showcases your company brand and culture while allowing fans to connect with you.
Now that you’ve set up your social media profiles, the next step is to fill them with content!
Once you have created, shared and promoted your content, you should take the time to analyze your results. When you know what works with your audience, don’t be afraid to reuse or repurpose popular content and strategies. Subscribe To Our NewsletterJoin our mailing list to receive the latest news and updates from our team. Today we are going to talk about your small business marketing and why shooting for perfection might be shooting yourself in the foot.

I am not concerned with being perfect because I am a hard driver, ready, shoot, aim kind of gal. We ALL have those high school moments when we realize that a mistake was made and we still wait for the laughter (at us, not with us) to start. In either case you have spent A LOT of time developing something totally without knowing that there is a need for it. If you do it this way, you will find out early if there is a need for what you are selling and can submarine things that are going to be duds. Had I waited until I reviewed the 5 videos in the course I am taking on this, then recorded the video, then did all the bits, I would be looking at about a two week timeline to get the training hours in, the new features implemented and the video uploaded…IF something else did not come along in the meantime, and something ALWAYS comes along in the meantime.
Instead, it is out there ready to sell AND I can go back later, do it better and then change it out.
One of our clients has a great YouTube channel with her videos on it and she has over 26,000 views. Apply this to pictures on Pinterest, blog posts, anything that you create for public consumption!
Flipboard Update Lets Users Create Own Magazines Dissertation defense PowerPoint at cheap price Guerrilla Marketing: Create a Buzz Around Your Business Enterprise Rockers in Mail on Sunday A Winning Startup Team Takes a Learning Leader KA Inspections, Inc. Look no farther than this infographic from The Mines Press outlining five easy ways to rope in your customers and keep them coming back for more. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? As a small business owner, you probably have lots of ideas about things that could work for your business.
In the meantime, I have something to test to see if it converts as is or if I should have more of a call to action or sales message.

Some are AMAZING and took a lot of time to write and some of them are just off the top of my head.
NO ONE watches commercials except during the superbowl so spending thousands of dollars to have one commercial made doesn’t make sense (that said, if you are in a high end industry make sure to get high quality videos done)!
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Clearly there’s a whole lot of listeners out there who do, as when I posted on the show’s Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty! While I do think there is a happy middle of spell checking and grammer policing, if you are worrying that much that someone will unfriend, not hire or otherwise shun you because you made a mistake, you need to grow a little thicker skin! Half way through I thought, hmmmm there are some new things on YouTube I might want to incorporate, I should add annotations and call out boxes, maybe even an outside link…sigh.
I have to say the ones that came from the heart tend to rank better than the time-intensive, heavily researched ones. This is always a good option since it takes one step out out of the way, whether you wish to promote a special offer, present a new product, or share a funny photo, Promo Republic has an array of options to help deliver content to your audience. Tools such as Google Analytics can help show where your marketing has been the most effective.
It is not perfect, it does not have all the bells and whistles it could, but it is out there and has the chance to sell something! Couple things could happen…you could miss the window of opportunity where your idea will flourish OR you could find that there is no marketplace for your idea.

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