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01.02.2015
Societal or social marketing emphasizes several areas of responsible marketing, beyond simply emphasizing the process regarding maximizing consumer acquiring. One with the major goals regarding social marketing is always to improve brand image inside the eyes of the buyer. Tecnicas de Gestao Social foram incorporadas a area de Marketing e hoje vemos diversas acoes de Marketing Social sendo executadas, isso e muito relevante porque as empresas ajudam a quem precisa e com isso melhoram a sua imagem e agregam valor ao seu produto. O Marketing Social surgiu em 1971 nos Estados Unidos atraves de um estudo de viabilizacao de seu uso nas questoes sociais, podemos definir o Marketing Social como o emprego de planejamento de mercado, estrategia, analise e tecnicas gerenciais tradicionais e inovadoras para o bem estar do individuo e da sociedade.
O Marketing Social visa as mudancas sociais adotando novos comportamentos e praticas, tanto individualmente como em grupo com orientacoes voltadas a principios eticos e justica social, porem o principal desafio e a empresa identificar qual o melhor Marketing Social para aplicar a sua marca e que esta acao realmente gere resultados. Um bom exemplo de empresa que pratica o Marketing Social e a Rede Globo, projetos como o crianca esperanca criam uma ligacao muito forte com os telespectadores elevando a empresa televisiva a niveis maximos, outras emissoras tambem criam acoes parecidas e com sucesso, porem a Rede Globo ainda esta a frente neste tipo de projeto. O Marketing Social e uma das melhores estrategias que uma empresa pode adotar em virtude da amplitude que ele pode tomar, e muito mais facil atingir milhoes de clientes atraves do coracao, mostrando que a empresa realmente preocupa-se com acoes sociais, do que simplesmente tentando vender a sua marca e produto. Pratique o Marketing Social em seu trabalho, escola, em casa e onde mais desejar, voce estara ajudando a quem precisa e consequentemente melhorando a sua imagem, independente do relacionamento com um produto.
Voce citou a Rede Globo como agente de mudanca social e qual e o papel dela frente aos anunciantes do programa Crianca Esperanca; ela demonstra o montante arrecadado no balanco social e qual e o papel da audiencia nessa contribuicao? As more emphasis was added to social responsibility, a lot more companies moved in the direction of business practices in which supported these beliefs.


Companies using this type of marketing are focused on not only immediate customer care but also long-term affect the customer and also society. Advocates for this sort of marketing believe in which by enforcing goods and practices in which benefit consumers and also communities for the long term, they will furthermore achieve more devoted customers for the future.
First, shifting with a consumer-oriented strategy reinforces the wants of the customer on the corporation. The idea regarding social responsibility appeared decades before societal marketing became an alternative.
If consumers use a positive perception with the company, then the manufacturer will be heightened by these opinions and business can improve.
Therefore, as opposed to focusing on any sale, regardless with the positive or negative influence on the company, the particular customer’s well-being will be put first.
Fundamentally, the goal is always to provide a online strategy that betters equally consumer and societal well-being. However, during the particular 1960s and 1970s, the unethical business practices of several companies became community information. As an example, a company emphasizing social responsibility coming from an environmental perspective may attempt to decrease its carbon print around the earth. As an example, many food-based organizations have begun marketing and advertising strategies that highlight their well balanced meals rather than their particular less-healthy alternatives.


Although social marketing still aims at surpassing the opposition, its strategy provides changed. Therefore, certainly one of its goals could be to reduce procedures that pollute or damage the surroundings. These kinds of same companies may well provide nutrition information, information about trans fats as well as other health-related facts. There is a knowledge in this sort of marketing that whilst it may not offer higher yields, it really is more socially liable. To better this kind of image, action was taken up increase social conscientiously, which led to be able to societal marketing. Not merely does this information educate the buyer, but it furthermore establishes the impression the company is accounting for your client’s needs.



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