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22.12.2014
The WordStream Internet Marketing 150 infographic compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.
Social media is often seen as a marketing staple primarily for B2C brands and companies interested in reaching millennials. Social media lends itself naturally to helping people make B2B decisions, says Kent Lewis of Anvil Marketing. As with other content marketing tactics, knowing your audience is one of the best ways to make social media marketing effective.
LinkedIn and Twitter are also useful, because that’s where your audience “lives” during their workday, says Erin Wasson, vice president of marketing at relocation management software firm UrbanBound. Telecommunications provider Grasshopper does a good job of solving its audience’s problems through social media, says Linda Pophal, CEO of Strategic Communications.
Most of your content should be a combination of curated sources — such as links to content from other credible sources — and original content and advice from your company. As with all marketing efforts, tracking and analyzing the data you collect on your social media activity can help you make it more effective. Reputation Capital Media Services is a Baton Rouge, Louisiana, marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, email newsletters, white papers and multimedia.
Sign Up for the Rep Cap Email NewsletterGet the monthly Rep Cap email newsletter for the latest content marketing news and ideas. Submit Facebook Page To: Software Products Are you selling Software Products and have a Facebook profile, group page, or fan page, you can showcase, promote, and even sell your goods here.
In no other sport is the shift to digital media more pronounced than in soccer (or football if you will). As the teams clashed during the first week on the pitch, social analytics firm General Sentiment compiled a report detailing the social footprint of major professional sports leagues in North America. Perhaps the most impressive fact about the MLS social footprint is how the growth stands head and shoulders above the “Big Four” North American sports leagues.
Soccer is often referred to as “The World’s Game” in many corners of the globe due to the sheer volume of fans worldwide. Among the most popular clubs to tour North America is Manchester United, one of the oldest and renowned soccer teams in the UK.
The MLS agreed to United’s preseason tour, recognizing the potential for North American soccer. General Sentiment hinted that the MLS has the 2014 FIFA World Cup to thank in part for the surging popularity of domestic soccer. The 2014 World Cup was one of the largest tournaments of our time, with fans splitting their time tuning into games on TV, the internet, or via their smartphones. One day after the World Cup Final between Germany and Argentina, Facebook created an infographic that revealed 350 million people interacted with 3 billion pieces of soccer content throughout the tournament.
The World Cups are arguably the biggest sporting events in the world, rivaling the anticipation and audience of the Olympics. The MLS, the Premier League, and the various World Cups all recognized the power of social media by using the platform for the common goal of acquiring new fans. Encouraging fans to get involved in the sport is the first step, but some organizations are engaging with their fans using content to go deep into the game.


Brands large and small can impart many of the strategies used by pro soccer organizations to achieve their own ambitious goals.
Simple, intuitive online form -The easy-to-use online template process enables any sales rep to quickly create their own sales proposal. Share files among all your users -Once any of your logos, presentation templates, marketing collateral, etc.
Enter customized text for each proposal -Sales reps can use the custom text field to include a personal sales letter or a more detailed ad schedule description, etc. Include multiple spec ads in each presentation -Since youa€™ll have better success closing a sale with a couple spec ad options, you can now include any spec ad, manufacturer material or Instant Money Maker into your presentation. Preview proposal and adjust output order - Each user has the option to preview the document and rearrange the page order with simple drag-and-drop features. See for yourself just how easy creating a stylish sales presentation is with Proposal Generator 2.0. And that’s a mistake — social media has a lot to offer B2B companies, and in fact Google research recently found almost half of people involved in B2B buying decisions are millennials.
Log analytics software firm Logz.io, found that the DevOps engineers, system administrators and developers that make up its target audience are very active in niche-tech Google+ communities, says Samuel Scott, the company’s director of marketing and communications.
Posting content on those sites then commenting, sharing and starting conversations with other people are good ways to gain traction. The company provides telecom services to entrepreneurs and small businesses, but its content isn’t focused on telecom.
Track visits, followers, referrals to your website and blog posts, and any other relevant data, and then use that information to refine your social media marketing efforts to generate better results, Wasson says.
Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. She has more than 20 years of experience in writing and editing at daily and weekly newspapers, monthly magazines, news websites and, most recently, for a wide variety of private clients as a freelancer. Millions of people actively share photos, videos, and other forms of content on social, the new platform for sports fan engagement. Statistics compiled by the European Sponsorship Association demonstrate that the hottest topic during the English Premier League opening weekend in August reached over 62 million fans on social media.
The opening round of North America’s 2015 Major League Soccer occurred on March 6th, which saw reigning champions the LA Galaxy face off with the Chicago Fire.
According to the numbers, social conversations over the first five days of the MLS season increased by 34% compared to the same timeframe in 2014. Conversations over the first five days of the 2014 NFL season were consistent with chatter over the same period during the previous season. The sport established grassroots in many areas of the globe but was slow to rise in North America, outside of Mexico.
The team was one of the first European clubs to schedule global preseason tours, which included friendlies against MLS clubs on recent trips.
The tours were a big hit and the MLS later agreed to schedule preseason matches with other Premier League clubs such as Manchester City, Chelsea, and Tottenham.
The same report showed MLS social conversations in 2015 were up over 64% from social chatter in 2013, one year before the World Cup was played in Brazil.


In fact, nearly half of surveyed soccer fans in 11 countries said they watched at least some of the World Cup on mobile.
Influenster surveyed 10,000 US women during the 2015 WWC, and 61% of respondents chose social media as their favourite source for updates. The rise of social media allows fans to post content that promotes the game, allowing friends and supporters to like, comment, or reshare the content to reach other followers. Their actions built a love for soccer in new markets like North America where the game is beginning to rival other professional leagues in popularity. For example, The Football League in England uses ScribbleLive to emphasize storytelling in soccer. Tips and plans of action contained within sports marketing guides can be tweaked and optimized within many different industries to achieve common goals of increased awareness, larger social networks, or interactive customers.
WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Score in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. As you spark ideas, conversations and even arguments, your audience will not only trust you more, but they’ll keep coming back. Instead, its Twitter feed provides practical information likely to be of interest to people trying to build successful businesses. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers. If you decide to donate, from me and all the other members that benefit from this site, here is a BIG "THANK YOU" !!! What’s even more interesting is that approximately 75% of the engagement occurred outside the UK. Things were much quieter on the social front in the MLB and the NBA as year over year engagement declined in both leagues. Over the years, North American fans became fascinated by the sport as many of the world’s most popular clubs marketed their teams across the US and Canada through offseason tours.
This marketing strategy allowed Man U to tap into an unrealized soccer market by tweeting photos of the team on tour that were redistributed by fans, including by followers in the US. Social media has added a new platform to ‘The World’s Game’ and elevated the sport into a phenomenon that stretches across the globe. The response has been very positive, and the league intends to share the software solution among all clubs within the league.
The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. It serves as a trusted source of information, and when a follower needs a new telecom solution, Grasshopper is likely to be on the list of possible vendors to provide that solution.
Whether you're new to search marketing or are experienced at PPC management, WordStream's tools for keyword research, PPC bid management, AdWords management, and Quality Score optimization can help grow your business and drive better results.



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