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17.09.2013
We last covered social media trends in Brazil almost 9 months ago—and not surprisingly, many new trends have replaced the old trends. A study from the Federacao do Comercio de Bens, Servicos e Turismo do Estado de Sao Paulo (Sao Paulo State Goods, Services and Tourism Business Federation or Fecomercio) showed that of 48% of social media users in Sao Paulo said their purchase decisions were influenced by social media. In addition, an IBOPE survey of 8,561 Brazilian Internet users showed that social media influenced the purchase decisions of 25% of them. Another 2012 survey of 400 Brazilians between 17 and 50 done by market research firm Animux showed that 46% read ads on social media and 33% click on them. Finally, a similar influence was detected in a smaller survey of 131 Brazilian Internet users by Carolina Terra, a social media researcher based in Sao Paulo. A survey done by H-Midia and M.Sense showed that 76% of the Brazilians surveyed prefer brands that interact with social media users. A study from Ericcson Consumer Lab of 100,000 people in more than 40 countries showed that 73% of the Brazilians report being on social media while watching TV—25% more than in 2011. IBOPE Nielsen had significantly different results with a survey of thousands of Brazilian homes in 13 metropolitan areas in February 2012. In a survey of 2,500 executives in finance and human resources done by Robert Half, a recruiting firm, 44% of the Brazilians said that negative things found on social media were enough to disqualify candidates during the employee selection process. The good news for Orkut is that as of October 2012, comScore numbers showed it to be the #2 social media site in Brazil, behind Facebook. In October 2012 the professional networking site was reaching more than 10 million people in Brazil. To find out more about how to reach Brazilians with an effective campaign via social media or any other form of media, please contact us. About the authorUSMC IS AN ADVERTISING TECHNOLOGY COMPANY WHICH OFFERS AUTOMATED, SCALABLE AND RELEVANT DATA-DRIVEN PLANNING AND EXECUTION OF MEDIA MARKETING CAMPAIGNS. Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013.
This most recent point was pounded home in a classic Social ROI rant by David Meerman Scott.
Most companies don’t measure ROI (actual return on investment) with their existing marketing programs. I'm a Digital Strategist that uses a practical, no nonsense approach to help companies learn how to leverage the dynamics Web 2.0 to achieve organizational goals and create business value. I opened up Facebook recently and noticed that Lynn Abate-Johnson posted a photo of my book amongst good company. I am honored to be asked to speak at the ieSonoma conference at the Sonoma Country Day School on June 10, 2013. This is the Recommended Crowdfunding Resources sheet that was handed out during the presentation.
The nonprofit world is abuzz with the idea of raising money and reaching new donors through new online strategies. If you work for a larger company or organization that requires reporting to a board, the custom analytics feature is excellent. I not only train people to use all the tools that Hootsuite manages but I train on the social media dashboard as well. After every meeting or other period where I’m unable to be online, I check my messages. In order to deliver good content that communicates your brand’s message effectively, planning ahead is necessary.
The beauty of using a calendar is that you can plan a year ahead in a very short amount of time. Feel free to click on the image below for a jpg or on the link to download a pdf version of it.
If you feel like you don’t know much about technology, just remember, everyone started somewhere. Review of current County social media channels for adherence to County Social Media Policy.
Demonstrate critical thinking necessary to evaluate tools by ownership, vendor relationship and affiliate positioning, ease of use, user experience, trendiness vs. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Social media and Technology Consultant services: education, implementation, training, support and keynote speaking in Santa Rosa, Napa, Sonoma, Marin, Bay Area and worldwide.
Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If the rumors are true, Facebook is planning to enter China's social-media market through a partnership with the local search giant Baidu.
Facebook will face strong local competition and the same regulatory and political pressures that defeated other Western internet giants like Google, Yahoo, eBay, Amazon and Twitter, according to industry experts who appeared on this week's episode of Thoughtful China, a video program produced in Shanghai.
In addition, Facebook may have waited too long, warned James Lee, a global media analyst at CLSA. According to eMarketer, social network users in China will more than double in number, from 207 million in 2010 to 488 million in 2015. Individuals in China use social networks to communicate with family, friends, brands and the government. The increased use of social media presents nearly limitless opportunity for brands to engage consumers. China Resonance, a leading Chinese social media agency prepared a brief profile of the Top Social Networks in China. Facebook continues to dominate the Asia with a strong presence in 9 out of the 13 countries featured in the infographic map, while in countries like China, South Korea and Taiwan, it’s dominated by a local social networking service.
This explains the low percentage of social network usage in China as one of its top Social Networks, Sina Weibo, is said to be accessed via mobile by 50% of its users.
Despite this flaw, the Infographic still proves to be a pretty good overview of social media activity in the region.
The Chinese government views social networks with suspicion because they could be use to criticize and fument resistance against China's entrenched Communist leadership.


The Chinese government began a project known as “The Golden Shield Project” in 1998; today, that project employs approximately 30-50,000 “police” who monitor blogs, chat forums, and even email — these individuals also ‘guide’ conversations online. As a final step before posting your comment, enter the letters and numbers you see in the image below. Social Media Marketing is an ever changing environment and staying up to date and knowledgeable on the latest trends and strategies can be difficult and time consuming. With our Social Media Consulting package we will educate you and provide new strategies as well as provide up to 1 hour per month of hands-on consulting of your social networks.
The IM Social Media Marketing Newsletter with updates and latest trends and news in the Social Media world. Social Media Marketing Learning Module discounted at $149 and receive each new module for free! With this program, we will act as your Social Media Manager or Director and pilot a complete program for your company. Provided in the program will be everything included in the Partner Program and access to webinars, training sessions and 1 on 1 training. What follow are some of the most significant social media shifts that may affect your 2013 campaigns. This survey also revealed that 25% of paulistanos surveyed use social networks to shop and another 18% are inclined towards trying them. Interestingly, social media had more influence on the purchase decisions of cariocas, Brazilians from Rio de Janeiro; they influenced the purchase decisions of 33% of the Brazilian internautas from this city.
More than half (55%) reported going to LinkedIn company pages, 45% said they read LinkedIn ads and 26% click on them.
Of these internautas, 91% say they search for products online before buying and 68% are influenced by what they read on Facebook, Twitter or in blogs. Interestingly, 66% of Brazilian women report combining social media in TV, compared to 58% of Brazilian men.
With this study, 43% of Brazilians said they watched TV and went online at the same time, with 29% posting comments on social media while watching.
One of the big concerns of these executives is finding out that a candidate’s profile on these media is quite different than his or her resume.
The bad news is that 36 million Brazilians visited Orkut in October 2011—and 14.9 million visited it in October 2012.
The question-answer site, based in Latvia, wasn’t even listed in October 2011 by comScore as one of the social sites with Brazilian traffic. But I also believe that not everything you do needs to have a firm number attached to it to make it beneficial to your business.
For example, how many organizations know the real return of print ads, PR campaigns, press releases, trade shows, brochures, etc?
I use a practical approach to teach organizations how to achieve business objectives using the dynamics of Web 2.0 Please drop by with a blog comment or feel free to connect with me on Google+. If organizations did start to think strategically on engagement of social media this would help in measuring ROI. The panel of speakers are: Sir Ken Robinson, Darius Anderson, Doug Barry, Dale Dougherty, Jim Glasheen, and Kerry Rego (me!).
You can port in Facebook Insights, Google Analytics, Twitter profile stats, your shortened click stats, Google+ page analytics and more to create reports designed just for your needs. Their teams features include: collaboration, team structuring, custom permissions for access to accounts, private team communication, and the best part-the ability to assign messages to specific team members for followup.
Something could change, a previously innocuous post could be viewed differently based on the happenings of the day, it can lead to complacency and a social media manager to believe they don’t need to be present on the channel. If you need assistance managing the coordination of posting content to your channels, I’d be happy to help.
I create posts to promote those events, distribute to appropriate channels, and post them multiple times. First thing, I pick up my phone and check email, voicemail, Facebook, Twitter, and Instagram. I’m asked all the time how I manage it all, how I get it all done, how I seem to be everywhere. I am a contract instructor through the Santa Rosa Recreation and Parks Department providing social media training in Facebook, Twitter, LinkedIn, and Pinterest. He had so many excellent points about how to convey your company message as well as good and bad examples of how well known brands are doing so. I talk to people for feedback and user opinions, I read voraciously, scan news sources frequently, and test the tools myself as much as possible. You probably won’t get it the first time or the second, keep practicing and it gets easier. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
The County of Sonoma Board of Supervisors approved the County’s Social Media Policy on June 15, 2010 and personnel are required to undergo social media training prior to the implementation of a social media program. We have been providing service to the County for several years in a variety of projects for the Economic Development Board, Film Office, Green Business Program, Web Services, and as a subcontractor to First 5. Map out timeline of in person classes and design flow of information to follow a natural cycle of participant understanding.
Facebook, Twitter and Zynga are the clear dominant leaders in social networking, microblogging and social gaming respectively. Several studies show they enthusiastically follow brand and product websites, forums and social network sites, often promoting favorite products to their numerous online connections.
Groupon alone has over 1,000 copycats and is having a hell of a time penetrating that Chinese market. Isola Marketing understands that our clients need to spend time on operations and do not have the man-power to effectively research the latest social media marketing strategies.
This is where one of our Social Media Brand Specialists will actively go through all your networks and conference with you about your current situation and make recommendations to improve. This means we will manage daily tasks, work with your employees and administrators, assign duties, determine strategies and at times even get our hands dirty and physically perform social media tasks.


We will not only fulfill all the duties of an active Social Media Manager as described above, we will work with your administrators and employees to educate them on Social Media Strategies and Marketing. September 9, 2011 admin3 Steps to Easily Create a FREE Customized Clickable Facebook Welcome Page August 24, 2011 adminWhy Less Facebook Fans May Be Better!
Also, 25% of the Brazilians report going on social media to engage in real-time commenting about TV shows. In addition, 46% of the Brazilians reported that they always use LinkedIn to verify the accuracy of references on candidates’ resumes, while another 43% only do this with job candidates they have already interviewed.
That’s a dropoff of 58%, while Facebook grew by 30% in Brazil between October 2011 and October 2012. Yet in a year Ask.fm has exploded in Brazil, with nearly 8 million unique visitors in October 2012.
Come to this interactive training session to learn what tools are available, how to reach your target market, minimize impact on your staff, encourage passionate non-staff to take the mantle to help your organization, create a strategy, and how to set realistic expectations.
But where I find many campaigns fall apart is in the day after day, week after week, delivery of content. I use the Pro level ($9.99 per month) because I have more than five channels connected to my account. Visual reports are a great way to communicate the achievements of a social media campaign to those that may not understand the technical details. Scheduling your posts is useful when you go on vacation, when you have a small team, when you have events that need to be promoted multiple times, when you want to your message to be viewed at different times of day in order to reach multiple audiences. I review my blog posts and continue to promote them, on average once per month, to multiple destinations. I answer any questions that have been asked of me and make sure that I’m reachable by my audience. Sometimes I help them develop it and sometimes they take it back to homebase and use it as a springboard. Think about your subjects and ideas as you construct it for yourself, this is just a guide. People in the tech field may or may not go to college (it’s about the one industry that goes either way on whether you need a degree).
Aspiration can be a strong motivator for purchases, and brands can benefit from the increased prestige perceived by social media users in China.
And it looks like if Sina Weibo wants to go global, they’ll still have to comply with Chinese Internet regulations, which may put a slight damper on the efforts. This way you will know that because we are your Social Media Marketing partner, you will always be heading in the right direction. The goal of this program is to train your administrators to take off on their own and successfully manage your company’s Social Media Strategy. Learn what it takes to launch an effective crowdfunding campaign and get a roadmap for doing so. The Pro version of this tool allows you to bulk upload as well (I have not had success using this feature).
You really do need to converse, to interact, to be organic and present on top of predetermined content. I wrote the blog 15 Easy Blog Topics which gives you a solid set of content ideas for blogs as well as use with other social media platforms. The majority of the Brazilians surveyed said they’d like to receive a maximum of 3 posts a day from brands on social media. For example, 80% of the Internet users that were surveyed say that they watch TV shows recommended by their friends on social networks, while 70% look for content about their favorite shows online. Pinterest drew just 16,000 unique visitors from Brazil in October 2011 but has now pulling in 499,000 visitors a month.
Darius Anderson is amongst the group of partners to purchase the Press Democrat in November 2012.
Lack of time is the number one concern for each and every company or organization I work with. I am the only non-government employee to sit on the New and Social Media Workgroup, a conglomerate of city departments that use social media and flock together to find support and information.
The kind of content they seem to prefer are news and events, with 96% of Brazilian Facebook users and 89% of Brazilian Twitters users preferring this.
Overall it ranks at #21 among social sites in Brazil, but the growth is worth noting for social media marketers.
Your audience will know and you will not get the return on investment that an engaged presence can bring you.
You can write parts 1, 2, and 3 in a single sitting then schedule them to publish at preset times. I’m a knowledge junkie and this is the picture that pops into my head when I have the foolish desire to read everything. For 65% of those surveyed, the relevance of posted content makes them follow brands, while for 61% promotions and offers add value to following brands. For its part, blogging site Tumblr went from 4 million total unique visitors in Brazil in October 2011 to 5.6 million, good growth. Dale Dougherty, president of Maker Media (produces MAKE) a former division of O’Reilly Media. Writing ahead of time will allow you to look for the topical items in the news that you should be addressing, the things you could never have anticipated but fit nicely with your message.
Finally, document-sharing website Scribd went from 740,000 unique Brazilian visitors in October 2011 to more than 2 million in October 2012. I also use it to monitor any keywords of interest such as my name, brand name, industry specific terms, or projects so I can see who is talking about what so I might strike up a conversation with someone.



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