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In the early days of commercializing the Internet as a way to connect with consumers, it may have been enough for brick and mortar companies to have a website as an online storefront. Automobile manufacturers are making it a priority to engage with customers through social media and that initiative is followed at the dealership level.
Social media is used by anyone 18 – 65+ years of age, men and women, all household incomes, all population density, all education levels, and all races.
Unlike a newspaper ad or billboard, most social media sites have analytics that measure the demographics, usage, reach, engagement, fan growth, and many more insights about your audience.
Don’t be left behind trying to keep up with other dealerships that have cornered the market with local fans. Von Galt joined Cobalt in 2008 as an Account Advocate on the GM team and became a Social Media Analyst in 2011. IDD had the pleasure of recently attending the Retail Banking and Marketing Conference in Charlottesville, VA.
Many car dealerships are adding social media as part of their marketing mix to engage with their customers and community.
Understanding your analytics can narrow your focus to optimize campaigns and focus on the metrics that matter to your business.

Using your business’ page to spam sales pitches on a daily basis is one sure fire way to alienate your followers and encourage them to unfollow.
Although people use Facebook business pages to comment about their experiences, engage with content and get updates, they and their network do not want to be bombarded with requests for personal information (aka asked to submit leads). Website widget implementation is just one example of how businesses are making it even easier for customers to connect with their brand on social media. These valid reasons are solid indicators to why you should be using social media to stay in front of your current and potential clients.
Organized by the Virginia Banking Association, members, sponsors, and guests enjoyed two days packed with knowledge and information about the digital shift in the marketing industry. In essence, the automotive industry and many others are following shoppers to stay in front of their customers where they spend their time consuming information.
So make sure your social networks are up to date and ready to engage with customers that might be near or in your dealership.
Leverage your social media sites to increase website traffic and create a following of loyal customers. If you need help, reach out to your automotive social media specialist for reporting, strategy or just some fresh ideas!

She earned her BA in American Ethnic Studies from the University of Washington and her MBA in E-Commerce & E-Business Management from Westwood College. Yet, how do business owners know social media is a legitimate space to market to customers? The best practice is to find entertaining ways to engage with your fans using content marketing.
Using social media can be a useful tool to stay top of mind with your customers, build loyalty, and potentially communicate to very segmented audiences. Here are some reasons why your dealership should be using social media and the most common misconceptions about social media marketing.
In her free time, she likes to oil paint, run her mobile wedding floral business, spend time with her dog, and her husband. From government regulations, bilingual communications, database management, and a hypersensitive secure environment, a community bank is a special place.

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