Starbucks social media marketing tools,video cutter software latest version free download,video hosting site comparison chart,convert video files online from one format into another - Easy Way

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Most businesses don’t want to spend the time reaching out and creating a real online personality.
If your social media efforts haven’t been working, take a look at these big brands and implement their practices into your own social media campaigns.
Now David’s Tea,there is a company that interacts with their customers, answering emails in a day and tweets and Facebook posts in minutes. I took a look at David’s Tea Twitter account, I like that they do answer every tweet that comes in, ill give you that but they also only have 12,000 followers. Like I said, Starbucks has huge resources to reply to customer complaints, yet responses either are never sent or take weeks to be sent (again, not just from my personal experience) or better yet, have false information because it has been outsourced and they have no knowledge whatsoever.
I think most brands can definitely take a page from Starbucks as a general Social Media best in class. I developed the digital strategy for Gloria Jean’s Coffees, 38 countries over 1000 outlets and we struggled with scaleability of our efforts, I can only imagine how it is for the Starbucks team.
Good to know, most times it very good for big companies to share their success stories so that wanna be if you like can emulate and learn a lot.
Today’s marketers need to be able to make good judgements about social channels, and yet many brands have a weak presence, with social conversations brands that feel pretty dull. Relationship marketing is at the heart of the Starbucks marketing strategy, and through a loyalty card, email and social media, Starbucks maintains an always on connection with tens of millions of consumers. Their Facebook fan page gives consumers a way to manage their gift card information, get useful information about the “My Starbucks Rewards” loyalty programme and deliver messages about their social cause marketing. This is a brand that hasn’t just taken a scope of social, they’ve gotten the whole tub – and then gone back for more! There content is a blend of social cause marketing, humour linked to the brand, and specific product activations. This hazelnut spread has really stepped-up in social media, creating an always-on conversation that combines competitions, games, videos and loads of great sharable images.
Coca-Cola’s Facebook page quickly became legendary after it was launched by consumers and gained a massive number of spontaneous likes. This is a brand that’s made for Facebook, but their conversation strategy takes consumer’s relationships even further.
It’s a rich conversation area, but Axe went further, by having two social media voices – Dan and Lauren – with different points of view and a great social chemistry. Monitor Twitter for keywords and terms: coffee, starbucks, starbuckscoffee, redcup, food, cometogether.
Not because they have millions of dollars for Marketing and Advertising, which they do have, but because they are one of the most engaging companies online.
On the left side Starbucks has various tabs providing information that benefits the consumer more than Starbucks.
With over 2 Million followers and counting, Starbucks Interacts with everyone on a daily basis. Instead they would rather just push out content to their consumers, this is meaningless and gets very little to no response. Not sure how you can say that Starbucks leaves their social media profiles barren for days on end and provides false information.

Starbucks would need a full time staff around the clock to handle all the social media requests that come in. While I feel they could do more outbound, I’m sure they are bogged down by the insane amounts of posts they respond to each day. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with consumers and gave people a reason to follow. If you’re going to win in social media marketing, then you need to create vibrant conversations your consumers will love to take part in. The page includes regular competitions for seasonal products and has useful apps like the store locator, and keeps the social cause and community activities of the brand front of mind among consumers. Whenever they have a big promotional event in the life of the brand - like their birthday in this screenshot – they look for a way to involve consumers. Fuelled by a powerful personality, and championing the social causes that are part of the brand’s DNA, Ben & Jerry’s always has something interesting to say. Their Facebook fan pages around the world have a consistent tone of voice and a freshness in their conversation that stems from having the marketing teams hands-on.
They’ve realised the hunger people have for sharing great content and, like Oreo, set about designing simple pieces of content with shareability in mind from the start. Social media spaces are grounded in consumer passions and there’s nothing more authentic than when brand adorers take the lead.
The brand’s essence is symbolised in the Mating Game, with Axe playing the role of wingman to give the guy an edge in getting the right girl.
Dan is the cool guy with a stream of great ideas, images and links to things he’s found online. If you are fan of Starbucks coffee, and a bit Internet savvy, then chances are you have come across one of if not all of Starbuck’s Social Media Pages. Things like Locations for both International and nearby, sending, winning, and reloading Starbucks cards right from Facebook; Interactive consumer polls to get the best feedback possible and last but not lease a tab for employment opportunities for Starbucks locations worldwide. Companies need to take a look at how Starbucks, along with some other big name brands like Coke and Disney are building and engaging with their online communities.
Simply take a look at the posts Starbucks makes, and you will clearly see they post new valuable content on Facebook every single day, while also engaging with their followers on twitter multiple times a day. This just shows me that they have a team of people sitting online all day waiting for that next tweet to pop up so that they can respond immediately, instead of working on taking their brand to the next level like Starbucks. Right now, they only have two guys that manage their Twitter account from their headquarters in Seattle, making it more authentic and credible then having a bunch of interns respond to everything that comes in.
Replying to the mass of conversation flowing from their various platforms would be challenging.
They have the resources and effective strategies to engage with consumers on a daily basis and create a personality people can relate to. Here are some of the best Facebook fan page case studies trainers at the Digital Training Academy have been using when coaching brands and agencies on social media strategies. They often post pictures of the brand being played with in a way that is funny and instantly sharable. Today Coke’s fan page is among the most popular, and the universally recognised brand enjoys the spontaneity of immediate and unprompted likes.
Lauren is the girl everyone wants to date, and with a smart wit and her own thread of links and content.

Starbucks has made it a point to take its successful offline branding strategies and implement them online.
Starbucks’ strategy is one where they would rather reach out and connect with each and every follower on a personal level; then spam their audience with advertising messages. These brands have provided value to their fans rather than slapping advertisements on Twitter and hoping for the best. In fact, I was unable to see a single tweet sent out from them, that wasn’t in a response to one of their followers.
I also took a look at the David’s Tea Facebook page and they will only respond back to one fan in a list of fan comments, which doesn’t even come close to the number that Starbucks receives on an hourly basis.
These two guys have more knowledge of what exactly is going on within the company, and provide more valuable tweets then a team of 10 interns would. We tried to allow our individual locations to control their own communities with assistance from the corporate page and team with moderate success.
This simple stream of content successfully builds engagement and amplifies the reach of their message. This makes for a great conversation between the two social voices as well as fans, and the way third party content is linked to is best in class.
Its online image and messages have stayed consistent with their brand values, which are honesty, sincerity, and connecting with its consumers on a level unlike any other brand. In fact, Starbucks Facebook Page comes in at number 2 for all consumer brand products, according to All Facebook Stats.
If you take a look at the wall itself, you’ll notice there’s not a single post by Starbucks selling you anything. Social Media marketing will not work for you if you don’t take the time to provide real value. By upholding this standard, Starbucks has been able to create an online personality that people can connect to and therefore has been utterly successful with its online campaigns. When they do show up they never actually interact with customers and give needed imput leaving false information up. The best marketing you can get is through word of mouth and it appears that Starbucks has that in the bag. A snotty barista (from PA she is very free in sharing) is reigning right now, spewing false information in a very snooty matter. The majority of the posts on there are from their fans giving praise and sharing their experiences and love for Starbucks coffee. Social Media is all about building a following that wants to engage with you on a regular basis. Starbucks has the money and resources to properly care for their social media and yet do not. They have simply created an online community, where fans and friends can come to share their comments, pictures, stories, and insider news to everyone who enjoys Starbucks.
Which makes one and more than one as I’ve had others tell me this as well that they simply do not care.

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