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13.12.2013
5 Powerful Marketing Lessons From Steve Jobs This Is A Custom WidgetThis Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code.
Almost 2 years after he has left the world he has changed so immensely, Steve Jobs can still be felt everywhere, not only because of the physical technology he has passed on to our succeeding generations, but also through his philosophies that have inspired millions to achieve their goals. Sometimes, all you need to do is find a connection between things and create something imaginative out of it. If you want people to recognize your brand or service, you have to uphold certain values that are important to them. Although some companies are able to make their product popular by unethical means, the true success would still be measured by integrity and high regard from your consumers and competitors.
But most success stories generally came into form by making something better out of a previous blunder.
The great minds, just like that of Jobs, are never satisfied with what they currently have. This entry was posted in Appointment Setting, Lead Generation, Uncategorized and tagged marketing, sales, steve jobs on September 16, 2013 by Katrina Chua.
Steven Paul "Steve" Jobs was an American pioneer of the personal computer revolution of the 1970s. Today marks the 6 month anniversary of the death of legendary innovator and entrepreneur Steve Jobs. But Jobs’ success wasn’t only in his ability to engineer and design quality products—it was in his ability to think differently, embrace change and to never stop improving. Although you may not realize it, Jobs’ influences and innovations impact the lives of every one of us on a daily basis—even in the funeral profession. We’ve all been faced with tough economic times, and the common reaction among firms both large and small is to cut costs. As a funeral professional, you can adopt this methodology by thinking outside-of-the-box and considering how you might differentiate your firm from the competition.
A successful business owner is always looking for their next big opportunity, and Steve Jobs did just that. As a funeral professional, you’re not only a funeral service provider, you’re responsible for providing your families and the community with services that can help them through the one of the most difficult times in their lives. The Apple Marketing Philosophy stressed the notion that Apple should empathize with the needs of the consumer. It can be easy to forget how difficult it is for your families coping with death to plan a funeral service for the first time.
No matter how successful he got, Steve Jobs never stopped innovating or improving on the technology and services he created.
You may think you know everything there is to know about the funeral profession, and that you offer your families the best level of care of all your competitors; but the truth is there is always room for improvement. The iPhone is the symbol of what’s yet to come in the field of breakthroughs in telecommunication.
There should be a standard of quality from the way products are made, services are rendered, publicity is generated, and customers are treated. In sales and marketing, creativity is an integral part, but most of the time, the actions that strike a chord within people are the ones that have successfully made that creative connection. Sales and marketing people should be able to accept that possibility as a part of the process, and instead of fearing it, make it a turning point for improvement.


Jobs, who was best known for his achievements as co-founder and CEO of Apple, is considered the most influential inventor of our time.
Let’s take a look at some of his methodologies and see how your funeral firm can put them into practice! Bring innovation to the funeral profession by offering your families unique products and services they won’t find elsewhere.
Although a brilliant man, his goal wasn’t to build complicated products that only the youth or the most tech-savvy could appreciate.
From computers, to mobile media players and telephones, Jobs embraced opportunities across various industries if he saw the potential in them.
By embracing eCommerce as an opportunity with an online sympathy store on your website, you are tapping into your communities’ desire to support the emotional needs of your families with sympathy gifts and flowers. Jobs’ was known by many as the consumer’s advocate—demanding that all Apple devices be built as user-friendly as possible. The second you become complacent and start believing you have nothing more to learn, is the second one of your competitors will improve upon the services they currently offer and gain the competitive advantage.
In his short 56 years of life, he transformed the way the world communicates, interacts and shares with one another. Did any of these methodologies inspire you enough to put them into practice at your own funeral firm?
A lot of people are scared of change, but with change comes opportunity, and I believe those who are most agile and adaptable will succeed!
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But behind the success of his company, Jobs became the balance between technology and serving the people who have been believers of his brand.
For example, when Apple was teetering on bankruptcy, instead of playing it safe and coming out with a traditional computer with a monitor and boxy beige tower, Jobs built the iMac—an all-in-one bubbly shaped computer that came in 5 bright colors. Statistics from Pew Research show 88% of adults ages 30-49 used the Internet in 2011, and 79% of adults ages 50-64 were online. With all the questions running through their heads, it’s likely the Internet is the first place they will go to find information regarding next steps. Never stop listening to the needs of your families and your community, and start opening yourself up to the idea of learning from the competition.
By choosing to think differently and embrace innovation and change, your funeral firm has the ability to impact the way your families and the community cope with death and celebrate life. Not to put you on the spot, but often, I see that the dynamics within the funeral home can prevent innovative (change-oriented) thinking of one person being implemented. In fact, the phrase “funeral home” is searched over 4 million times per month – on Google alone.
Be sure to explain all the different service offerings and use images and videos to show your families how they can celebrate the life of their loved one in a unique and personalized way. It’s time to embrace technology and start focusing your funeral marketing efforts on building a strong online presence.
It’s not about the company’s cool videos that transformed the Apple brand.The aim of this article is to hand you some of the most powerful strategies and tactics used by Steve Jobs in his presentations, on stage, during interviews, and in online videos.
It is to demonstrate with examples how you can replicate his strategies in your online or offline marketing efforts.You may be thinking,I’m not launching products like Steve Jobs did on stage and in front of thousands of people, how will this be applicable to me?


These strategies are applicable as long as you are crafting a marketing strategy and communicating it to your target audience.These strategies can be used in all of your marketing efforts, whether it be website design, copywriting, video presentations, webinars, teleseminars, stage presentations and even one to one presentations. The answer is YES! In this article I will share with you seven strategies used by Steve Jobs that you can implement into your business.1. In the context of business, I have not seen anyone do this better than Steve Jobs did.In my marketing career I come across businesses every now and then who undersell their products or services. They shy away from saying out loud how great they are.Steve Jobs was 100 percent behind his products.
In 2007 he started his presentation on the iPhone saying, “This is a day I have been looking forward to for two and a half years. Research suggests that movie trailers persuade us to watch new movies as they are released. Simplify Your Point VisuallySteve’s presentations were all about using the best ways to explain an idea quickly and powerfully, so that it would stick.
The graph below shows how smart and easy it is to use an iPhone compared to other competitor phones on the market.
To show how many books can fit in an Intel tablet this is what they came up with (notice likes and shares).If you have been looking at current online marketing strategies, you may have noticed exponential growth in the use of infographics – which are a graphical way of representing information. It’s no surprise that marketers are reporting infographics as one of the most effective tools in their content marketing, for the reasons we talked about earlier. A simple and clear message presented in a basic, yet powerful way.Salesforce is an incredibly successful software company. Give Your Prospects the Experience of Owning Your Product or Service If you can get your prospects to imagine owning your product and feeling great about it, you have done your job.
If you can achieve this in your presentations, sales and marketing, you will see results.Why does this work? This allows emotional arousal to dominate and control thinking”.Steve Jobs was a master at this.
Social ProofSteve Jobs got some of the biggest names in the world of technology on board to create anticipation and get the message out in a big way. In his iPhone presentation in 2007 Steve got the Google and Yahoo CEOs on the stage to speak positively about the product.Google CEO Eric Schmidt said on the stage, “This product is going to be HOT”. It’s important to think outside of the box to utilise social proof effectively, just like Steve did. 5.
More Surprises the Better: ‘And One More Thing…’‘And One More Thing’ is one of the greatest phrases that Steve Jobs used to WOW his audiences.
Allow me to expand…If you were to give the same presentations that Steve Jobs delivered to someone else, they rehearsed night and day to make sure they knew the words perfectly you may agree that the result would be different. You may have seen even Tim Cook (current CEO of Apple)on stage recently and it is nowhere near as impactful.The book ‘Steve Jobs’ by Walter Isaacson suggests that he had a belief that he was changing the world, and everything he did in his life had this underlying theme. The real ingredient of his presentations was his intense desire to make a difference through his work.Steve Jobs said to Steve Wozniak that, “Business is the vehicle to make a difference in the world”. Start implementing these 7 tactics in your marketing or presentations and see how it impacts your results.2.



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