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Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. GeoHub is a portal of open location-based data from city departments that empowers both the public and city employees to explore, analyze and build on the data. Youths are highly enthusiastic about starting their own businesses in order to realize their dreams.
Hundreds of runners and walkers gathered in the afternoon of November 8, 2015 at Ap Lei Chau for the 12th CyberRun for the Rehabilitation with the theme of “Sunset Jogging to Cyberport”. Esri China (HK) participated in the 20th Anniversary Ceremony of our long-term business partner NetCraft Information Technology (Macau) Co.
Esri User Conference (Esri UC) 2015 was once again successfully held in San Diego from July 18-24. In Esri User Conference every year, Esri presents hundreds of organizations worldwide with Special Achievement in GIS (SAG) Awards.
GIS professionals, users and friends who open the website of Esri China (Hong Kong) every day may have a pleasant surprise in early August. Smart City promises to enhance the quality of city living by using Information and Communication Technology and related initiatives are generating interests among different sectors in the city. The revamped Statutory Planning Portal 2 (SPP2) of Town Planning Board launched last fall has quickly become one of the most popular website providing public information.

The 7.8 magnitude earthquake occurred in Nepal on 25 Apr 2015 has taken over 8,000 lives and injured over 19,000 people.
Esri is supporting organizations that are responding to earthquake disasters with software, data, imagery, project services, and technical support. The Hong Kong Council of Social Service in 2002, the Caring Company Scheme aims at cultivating good corporate citizenship.
The Esri Asia Pacific User Conference (APUC) has finally returned to Hong Kong after a decade and the 10th Esri APUC was successfully held in 27-28th January 2015.
This year, about 600 delegates from 20 countries of Asia, Oceania, Europe and North America descended upon the Hong Kong Convention and Exhibition Centre.
Rich Alexander, the President & Founder of Addiction Recovery Management and Marketing LLC, is a dynamic team leader.
Currently, Rich is working with organizations on Communications Planning and Organizational Structure Development. Rich started his career in banking and financial sales eventually transitioning to pharmaceutical advertising and marketing. While at Pfizer Inc for 10 years, Rich became a Director of Multi-Channel Marketing working directly with Primary Care Marketing Leaders on their Change Management initiatives. Additionally, he led numerous Cross-Functional Teams partnering with Finance, Sales, Sales Operations, Sales Force Optimization, Marketing, Marketing Operations, Patient Adherence, Management Science, Market Research, Editorial, Legal, Regulatory and Medical.
Prior to working at Pfizer, Rich worked at Saatchi and Saatchi’s Klemtner Advertising along with other Ad Agencies developing and executing marketing initiatives for some of the worlds largest brands.

Rich holds a BS in Marketing from Rutgers University and an MBA from Seton Hall University.
This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process.
He is known for working cross-functionally with divergent groups leading them to their common objectives. He has extensive experience in Project Management focusing on business process improvement impacting bottom-line operational goals. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. As a person in Long-Term Recovery for 24 + years, Rich has combined his 20 plus years of marketing, management and sales experience with his passion for working with people in recovery into a unique organization designed to lead addiction recovery organizations into the 21st century.

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