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The National Institute on Drug Abuse (NIDA) is part of the National Institutes of Health (NIH) , a component of the U.S. Strategic plans help identify what an organization is striving to become and maps out the necessary steps needed to get there. A Vision Statement is a statement (typically 2-3 sentences) that gives the reader (and more importantly, the organization) a mental picture of what the organization hopes to become or what the organization hopes to achieve.
Ask them to close their eyes and describe the mental picture they see when the organization has reached its optimal state. Take some time to wordsmith or play with the wording until it describes the thoughts accurately. Example Vision Statement: “ABC Dry Cleaners will be the premier professional laundry of the metropolitan area by providing unmatched customer service and cleaning services that exceed the competition”. A Mission Statement is an explanation of why an organization exists and the path it will take to achieve its vision.
Have the group look at vision statement and begin the process to brainstorm a mission statement.
Go around the room and have everyone give a brief description (5-7 words) describing their thoughts and document their answers on a flip chart. Once everyone has put their ideas down, look for similarities and usually a natural statement will flush itself out.

Reword and refine the statement until everyone agrees that it reflects the mission of the organization.
Example Mission Statement: We exist to “help our customers care for and extend the life of their clothes investment”.
A gap analysis is a process an organization goes through to identify the gaps between its current state and its vision. Write SMART goals for 2-3 years out (some organizations choose to go shorter or longer depending on the organization).
To give goals some teeth, they need to be taken down to the department and ultimately the employee level.
Once a year the strategic plan and goals should be reviewed and updated to reflect current market conditions and changes to ensure that goals are focused on the current state of the organization. Many organizations don’t create a strategic plan because the process intimidates them but any size organization can map out a plan if they solicit the help of a trained facilitator and commit the time and resources to doing it. Enter your email below to receive FREE articles to help you manage your organization better! It used to be that strategic plans would go out for ten years but organizations today typically look 2-3 years down the road – some industries just plan year by year. It is important to understand where an organization is going before it can develop a strategic plan on how to get there.

Mission statements are typically shorter than a vision statement but not always and are organization specific.
To do a gap analysis, simply look at where the organization is and compare it to where it hopes to be. Goals are a wonderful thing to have but unless they are implemented and someone is held accountable through a structured performance management process, they are nothing more than words on a piece of paper.
This can be as simple as asking the responsible person to give a status update on their goals for the quarter. This is a statement that describes what the organization is passionate about and why it exists.
This process typically involves a step of researching data outside the organization as well as taking a good hard look at data within the organization. It is very important that this is done because all organizations are so busy today that the day-to-day responsibilities can sometimes get in the way of completing long-term goals.

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