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We give you the tools and lead you through a disciplined and proven process that helps you easily complete both internal and external analyses. We will follow a disciplined process and your team will be assigned tasks to complete between workshops.
Once your team has reviewed the written analysis and signed off on the strategy, you begin implementation.
At the bottom of the pyramid, rolling six-month marketing plans (step 9) form the base of the pyramid. The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths. About 30 days after the analysis is delivered, a ? day progress review is held with the team.

It collects and organizes information for use in decision making but does not have any specific formulas or models of the decision process. These six-month forecasts flow from the budget (step 8); the budget, in turn, flows from the strategic plan (step 7). A strategic plan includes having a mission statement that describes the vision of the company. For those who want to make their own strategic decisions, this method provides a good vehicle for utilizing time and expertise in a helpful but nonintrusive manner. The first year of the three-year strategic plan becomes the budget, and the rolling forecast confirms that the budget will be achieved.
A continuous forecast process can make a formal budgeting process unnecessary—one of the forecasts simply becomes the budget for the upcoming year.

With the guidance if the vision the company states its objectives as part of strategic planning process. Other organizations forgo a continuous forecasting process altogether, relying instead on pulling together a revised outlook on an exception basis.

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