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A – Keep the branding and styles consistent with the experience people will receive after the click (if they are visiting your website for example).
B – A strong value proposition that communicates immediately what you are offering and how it can benefit your visitor.
Form Essentials: Only ask for the essential information to limit the number of fields (lowering the barrier to conversion), and collect an email so that you can keep the conversation going. Many people think that landing pages are simple, and this is quite a simplistic look at how they should be created.

This helps you to measure the success of that goal (a conversion) and move into a revision (optimization) phase. But the reality is that there’s much more to a successful landing page, and that includes understanding your target market, matching your upstream ads, and optimizing the page to get the biggest conversion lift possible. We all expect longer to = lower conversion rates, but in fact for high value content, longer can actually increase conversion.
Visitors estimate that the value of the offer must be high and exceed the cost of inputting details in the longer form. We covered a lot of them in Landing Pages that Convert, a webinar that introduced our brand new GetResponse Landing Page Creator.

Purpose of the Landing PagePurpose is virtually one of the most important things to review while planning your Landing Page.
In fact, many web surfers first look for this before they browse the rest of the content, to make sure it’s legit.If you want them to buy or sign up, assure them that they are safe.

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