The best landing page youtube,international marketing research 7th,small business internet advertising - Try Out

15.11.2015
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Inspired by those three links and Richard Branson’s approach to business, here is Iceberg’s redesign of Find a Virgin Company page. Hot: This above the fold approach is pretty popular among clients who put large conversion rates over beauty. Hot: A great example of how a huge corporation like Microsoft can display their infinite list of products and explain what they do in a neat (and still informative) compact design. Hot: It created a movement based on the idea that products for developers shouldn’t actually be ugly.
Hot: A great example of a landmark landing page, combining all the right elements including a big headline, action button, and a memorable mascot. Not: Unfortunately, it is now replaced with a different and noticeably less appealing design. Hot: Combine a Buddha mascot with a nice shade of green and you get this funky zen experience that everybody recognizes.
The sites mentioned above are some of the designs that have been most requested by our clients over the years.
Reports show that radical new design on essay websites for students increased sales by 50%.
Radical design on a checkout page will gain a 14% increase in sales without releasing any new products or spending money on ways to get more traffic to the website.
Buy Real Twitter Followers made a variation with a small video explaining their services on their homepage. The error of failing to emulate a winning idea pervades every industry, at all levels, and always has done. User contributed versions of our templates may be licensed differently and are not created, supported, or updated by Start Bootstrap. If you like this theme, but need something a bit more custom, you can hire the Start Bootstrap design team to create a custom version of this template! Please visit our resources page for design ideas and our help page if you need assistance with this theme.
The main goal of a landing page is to convert visitors into customers, therefore the layout is specially designed and fitted with a variety of features that will make that happen. Lista Landing Page is a premium landing page design for your newsletter or download, even just a service, your choice! Clickr is a click-through landing page with above-the-fold layout and straight forward message -" Read the offer and Click to buy".
Oceanic Landing Page is a premium landing page design for any kind of app or download product – even just a service – your choice! Whether your desire is to drive Envato marketplace sales, increase your affiliate income or promote and sell your own digital goods, promo makes things easy for you. For each color skin there are a total number of 16 possible combinations of the layout that you can achieve (4 html files x 2 layout variations). Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages. Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions. Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content.
Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle. Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page. With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach.
Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them. Airbnb makes it easy to rent homes or rooms from people all over the world amidst an increasingly share-oriented economy.
Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie. This is probably my first comment ever, but I wanted to thank the author for an amazing article. This article was really great thank you very much.It made me re look at my landing page for my small business with great success.
Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly.
Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much. I've felt in the past that landing pages were a waste of time but I appreciate your insight here.
Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website. You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think.
Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost. A host of community-based e-commerce, travel and social sites have cropped up in the last few years, but few are offering what Airbnb offers. Central, hi-res featured photo – Airbnb is clearly proud of the choices its marketplace users have available, and nowhere is this more evident than the fact that the site features photos of these destinations as its central image.
Wish lists – Even if you’re not planning on taking a trip soon, simply browsing the wish lists causes you to start daydreaming. Putting image of puppy instead of plain text made a WebPop CMS double the number of clicks on the signup button. Their puppy has a much better emotional connection — pay for this app and the dog gets to eat.


Some of them put high conversion rates over beauty, and some are just a really nice and simple example of how landing pages should be done.
A lot of content above the fold, fully visible on smaller screens and devices make for an effective layout. This one is a good example of how to build a landing page in its final step, when people are already aware of the product. This site was among the first corporate websites that introduced one-page design with long scrolling. Since implementing testimonials, a video training company saw a 20% increase in conversion rates. However, certain newspaper brands performed better than others when placed alone on our landing pages: The Washington Post and the New York Times were the most trusted brands among consumers, increasing conversions among consumers by 32% and 29%, respectively. Coupled with a structure thats highly customizable, this product will be perfect for your product, service or company presentation. Lista Landing Page takes good use of the Z Reading pattern to guide the eye around the design and ultimately convert your visitors in to subscribers or buyers. With multiple sections available, plus a tabbed area for a huge amount of information if required. Sporting a clean minimal style, with lots of breathing space, ensuring nothing get in the way of your product’s showcase. With an eye-catching design, the call-to-action high-up the page and an impactful splash intro – this theme is sure to convert your visitors into customers. Check out Envato StudioSee what’s popular this week on ThemeForest, including multi purpose themes, single page layouts and much more! A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant.
The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones.
Call to actions can be present in the headline text as well as the button text (example: “submit” vs.
Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life). Video landing pages can make complex products more accessible and entertain your visitors at the same time.
It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance.
Bright, eye-catching images make for a more attractive page and a better user experience overall. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path.
The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. Many people are more than happy to post about a recent purchase or share a resource they have found helpful. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in.
Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal.
At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader. Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline. Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it. The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra. The site, founded in 2008, is a community marketplace for people to list, discover and book unique accommodations around the world. What’s more, every destination featured also includes a caption of its location and its lister. It also draws attention to the search box, and is followed by the amount of cities and countries covered (26,893 and 192 respectively), immediately assuring users that chances are very good their city is covered. Anyone who is skeptical about the variety of flats and villas available need only browse a wish list or two before being completely sold on the concept. Two clicks away from their homepage they have Find a Virgin Company page which allows you to funnel down through Virgin companies sorted by Regions and Industries. On the right sidebar there are three links that allow you to perform simple actions like: manage my money and book a flight.
If you are interested in how headline updates conversion boosts evidence, watch these two videos by Google. When a client calls the audio testimonial Google Voice number and leaves a voice message, the transcript of that call and the audio file will go into your Gmail email box. Integro is a powerful Landing Page with features like Live AJAX Form Submission, Pricing Table, Lightbox, Tooltips, 2 Types of Galleries and Image Sliders.
Easy to set up, maintain and easy to replicate for new products, this sophisticated little template is a steal. Depending upon your requirements, the template can be used as a stand-alone squeeze page, or a micro site.
Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake.
Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs.
Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).


Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click.
Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. Make sure your offer is enticing enough to users and that it is something they actually desire. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing.
Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names). Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence.
An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy.
Apartments, villas and castles are all included and the way the site is designed perfectly showcases these unique destinations.
Sure, it’s important—but at the end of the day the conversion rates are really what it’s all about.
The folly, on the other hand, usually takes the form of a peculiar and pernicious affliction, known colloquially as the ‘it wasn’t invented here’ syndrome. With above-the-fold-layout, product sliders, image gallery and working subscription form, the template can be potentially used to convert your visitors into buyers. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise.
As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs.
The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly. Let every additional click weigh on your conscience like a heart beating beneath a floorboard. There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. The word “imagine” encourages readers to visualize using your product and increases desire.
When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page. And don’t send them to a generic page and make them search for the product they were looking for.
While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. If your business has received some shinning compliments in the past, be sure to showcase them.
However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other). There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others.
I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look.
I would place this affliction very high on the list of reasons preventing individuals and companies from achieving major success. Here is our short rundown of some of the top landing page templates to use in your next project. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value.
For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement.
Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast! Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.



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