Top landing page designs 2013 bridal,sales and marketing strategy for small business,top 10 video editing software wiki,how do i market my carpet cleaning business - How to DIY

24.12.2013
There are plenty of rules and principles of great design but when it comes to a website's landing page, it is almost an exact science. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! Creative Bloq is part of Future plc, an international media group and leading digital publisher. It's about 'conversion-centred design', or using the design of the landing page to persuade a user towards a particular action. You can unsubscribe at any time and we'll never share your details without your permission. The first, and arguably most important, task is to find a clear USP (unique selling point) for the product or service in question, and then use the landing page design to focus everything on one primary call to action (CTA).
This might be getting the visitor to register their details, say, or make a purchase there and then.
Whatever the goal, it's up to the design of the page to channel the user towards it – whether through use of white space, contrasting colours or more explicit directional cues. Clear, succinct headers and sub-headers and punchy, easily scanned bullet points are the order of the day. The landing page should be prominently branded, often incorporate a 'hero' image to communicate the product or service at a glance, and cut straight to the point to avoid users' attention drifting. Monotype Like the company itself, Monotype's landing page is about the power of typography"We are the company behind type," states Monotype's landing page, and its understated yet smart design goes hand-in-hand with this confident statement. Suitably for a company that works in type, its' main landing page is entirely text-based, but with a clever twist; through a dialogue at the bottom of the page you can change the view the mission statement in an assortment of fonts (and in various weights and styles) to get a taste of what Monotype does.
A window-filling looping video showcases a selection of the beautiful Scottish locations that it can offer for your film or print project.


If you're looking to hire LS Productions then you'll have already moved on to one of the main service pages, where you'll find a wealth of relevant, well-presented information convincing you of the company's suitability. O'Neill O'Neill's photo-heavy page sells the surf and snow dream perfectlyAmerican lifestyle brand O'Neill is largely focused on two things, surf and snow, and its US site makes that perfectly clear with an image-led landing page that sells you its clothing ranges and sports gear through stunning photography of big waves and snow-covered mountains.
A set of drop-down links at the top of the landing page can take you straight to what you want if you know what you're after, but beneath that the landing page sets out to seduce you, first with a hero carousel and then a secondary carousel showcasing recommended products, then follows with a responsive two-column image gallery selling its various departments. Bear CSS You can't miss the call to action on the Bear CSS landing pageBear CSS is a tool to help web designers generate CSS more quickly and easily based on their existing HTML. This simple layout follows all the key rules of landing page design: a clear, simple strap ("helping you build a solid stylesheet foundation based on your markup") and simple, no-nonsense information. The primary call to action, 'upload HTML', is an unmissably large orange button on a pale grey background, underneath three punchy bullets explaining the process. And just in case you miss it, Bear CSS's mascot is pointing his paw directly at it from the other side of the screen. Squarespace Squarespace knows its main customers and has built its landing page accordinglyImmensely popular with creatives, Squarespace provides high quality website templates on a subscription basis.
Acknowledging that users will respond to different touchpoints, its website presents several landing pages showcasing different aspects of a Squarespace site (including landing pages), as well as pages targeted at photographers, bloggers, artists, musicians, restaurants and weddings.
Each features a full-screen 'hero' image, a large header in the centre, and the call to action, 'Get started', placed directly underneath. Each landing page also includes a gallery of inspiring sites and a tour of the benefits of going with Squarespace.
But all ultimately lead to the same place: pick one of the templates, and start a free trial. But it's that single, prominent 'Send a GiftRocket' button, in eye-catching gold out of a pale beige background, that draws the attention as a single-purpose entry point, provided the bullet points convince you to do so, of course.


Hipstamatic Hipstamatic's landing page shows what the app has to offerFor retro analogue photography app Hipstamatic, it's all about demonstrating the cool features, as well as the look, feel and intuitive navigation of the app, in as engaging a fashion as possible to draw users in.
Beneath that a new strapline sums up what Hipstamatic is now all about: "Make beautiful photography", with a big yellow button inviting you to install the app on your iPhone. Square No need for trinkets - now Square leads with its POS softwareSquare's landing page used to lure users in with a free card reader in return for signing up for its POS software; now it's confident enough in Square Register, its flagship package, that it doesn't feel the need to dangle trinkets in front of you. Should you manage to reach the bottom without clicking, you'll find an equally eye-catching Get Started link at the bottom; if you can resist that then you probably don't even need Square's products. Depending on the hot product(s) of the moment, the homepage slices through the company's extensive product range and zeroes in on just one.
Besides the simple navigation bar across the top, it's just beautifully shot product photography, a line of clean type and two links: 'Learn more' goes deeper into features and functionality, while a video link showcases it in true Apple keynote style. Pinterest Pinterest is so well known, its landing page doesn't need to work hard to sell itselfPinterest knows what it wants, and is in no mood to beat about the bush getting it: it's sign up, or nothing.
The popular online scrapbook is confident enough in its brand and burgeoning reputation not to worry too hard about selling itself, or giving users an opportunity to browse around some pinboards and risk getting sidetracked.
Interestingly, there are different browser-specific straplines: Firefox tells of "a few (million) of your favorite things", Chrome has the more perfunctory line "plan projects, start collections and more", while Safari implores you to "collect and organize the things you love".



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