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24.09.2014
This month, TRD surveyed more than a dozen new development firms and compiled a ranking based on the condo and rental projects they launched since the beginning of 2013, as well as those set to come to market through the end of this year. A few years ago, as supply withered following the downturn that put many projects on hold and tanked others altogether, new development marketers found themselves squeezed for business. In 2013, there were 2,384 condos launched in Manhattan — just seven units shy of the numbers from the three previous years combined, according to figures compiled by the Corcoran Sunshine Marketing Group. Yet the wide availability can be a double-edged sword: More business is enabling established firms to expand their portfolios, but it’s also luring new ones into the game. Among the firms nipping at the heels of more established players are upstart brokerage Urban Compass, which launched a new development arm this year, according to a ranking of new development marketers conducted by The Real Deal.
But with such a large amount of supply on the market, buyers have more options, and the firms are finding the environment increasingly competitive. The historically dominant Corcoran Group, along with its new development arm Corcoran Sunshine, came out the clear winner in the rankings, with 2,722 units across 61 projects, including banner developments such as Extell’s One Riverside Park and the Rudin Family’s Greenwich Lane. Corcoran regained its top ranking after slipping to second place in number of units in TRD’s last ranking in 2011, when it was edged out by sister company, Citi Habitats. Last year, the firm struck a huge deal with the Related Companies to market condos in the developer’s pipeline, and with projects such as Hudson Yards and the Zaha Hadid-designed 520 West 28th Street overlooking the High Line on the horizon, Corcoran is gearing up to take on the workload.
Coming in second place behind Corcoran is Halstead Property Development Marketing, with 2,241 units at 40 projects.
Halstead was buoyed by large projects including the 554-unit rental Gotham West in Hell’s Kitchen and 388 Bridge Street, the Stahl Organization’s 53-story tower that is Brooklyn’s tallest residential building. Kliegerman said the firm hired three new project managers to keep up with demand and is pumping resources into its research department.
Douglas Elliman Development Marketing took third place, on the backs of developments such as Macklowe Properties’ 432 Park Avenue, the personal-pool equipped Soori High Line at 522 West 29th Street, and Stella Tower, the follow-up by JDS Development Group and Property Markets Group’s Walker Tower in Chelsea. With so much more product on the market, marketers said it takes extra effort to distinguish their projects. That effort can start in the early stages of development, like making the decision to bring a pioneering project to a neighborhood or attaching a high-profile name to a building. In the case of 151 East 78th Street, Rutter said, the team at Stribling suggested hiring architect Peter Pennoyer, a name more associated with uptown private residences. Stribling came in ninth place with 366 units across 11 projects, including Cary Tamarkin’s concrete box at 508 West 24th Street and the 65-story sculpted glass tower designed by Skidmore, Owings and Merrill at 252 East 57th Street. Corcoran Sunshine’s Mack said some of the ways a marketer can push a stalled sales effort include hosting more events and pumping bigger bucks into publicity and advertising campaigns. When TRD last did its ranking three years ago, Corcoran Sunshine’s usual preeminence had been edged out by sister company Citi Habitats, which capitalized on a market favoring firms that specialized in rentals. But Citi Habitats’ fortunes soon turned, when the head of its new development department, Cliff Finn, decamped for Douglas Elliman and took a team of leaders with him. Citi Habitats tumbled to the 12th spot on the list this year with just two projects: Sheldon Solow’s 209-unit Two Sutton Place North and the 88-unit No.
After Finn left, Citi Habitats partnered with Corcoran Sunshine on its remaining projects, and the two companies are still sharing resources in their research and planning departments.
Brown Harris Stevens also went through a shake-up, when senior managing director Shlomi Reuveni, head of the company’s new development marketing arm, decamped for Town Residential in April. A spokesperson for BHS said the company was in the process of selling out the few remaining homes launched under Reuveni. Reuveni’s move to Town helped that firm, founded in 2010, debut at sixth on this year’s list, with 1,590 units spread across nine projects.
Town’s condo projects include the Ismael Leyva-designed The Charles on the Upper East Side, where the three penthouses are listed as in-contract on StreetEasy for a combined $96.6 million.
Rose Associates is another company that slipped, as the benefits of the saturation of rental properties a few years ago waned. A spokesman for Rose said it came down to “pipeline and timing,” and pointed out the company is set to launch the 612-unit rental conversion of 70 Pine Street next year.


Earlier this year, Urban Compass launched its new development wing, and in July brought in former Extell design chief Roy Kim, who worked on buildings such as One57 and the Carlton House, to lead it. Kim, who earlier in his career worked at Corcoran Sunshine, has built a team of seven, including new development director LaVon Napoli, who previously worked as head of residential marketing for Rose Associates. The company started with a rental project, Naftali Group’s 245 West 25th Street, and has helped launched three condo developments so far.
Leasing guru Nancy Packes began ramping up her eponymous firm in 2009 with the termination of her non-compete clause with BHS, where she worked as head of the company’s project marketing division. Her projects include the Strata at Mercedes House, Invesco Real Estate’s portion of Two Trees Management’s zig-zag building in Hell’s Kitchen, and the sister building on 29th Street. Packes said she sees a cooler market ahead and smaller apartments at lower price points, a turn she thinks provides more opportunities to boutique marketing groups.
Another company making inroads is the Long Island City-based Modern Spaces, which made its name in the downturn taking over condo-turned-rental projects in Queens. The firm, 9th in the ranking, is expanding deeper in that borough and this year launched its first project in Manhattan, the 117-unit rental School House at 371 Madison Street. And as condo developments have become more prevalent in LIC, they have made up more and more of Modern Spaces’ business, accounting for half of the company’s projects over the past two years, he added.
All told, the top 15 firms TRD surveyed brought to market nearly 16,000 condo and rental units throughout the city during the period surveyed, from 2013 to 2014. Renting expert Nancy Packes started ramping up her eponymous company during 2009 with the cancellations of her non-compete stipulation with BHS, where she proved helpful as head of the company’s venture marketing department. All rights reserved © 2016 The Real Deal is a registered Trademark of Korangy Publishing Inc. NKPR INC - A full-service public relations, artist management and digital agency with offices in Toronto and New York offering innovative solutions tailored to client objectives. This year, the Canadian theme for International Women's Day is: Women's Empowerment Leads to Equality. Here is a non-economist's attempt to explain the reasons behind the current value of the loonie. The above companies provide all the equipment and build the facilities and infrastructure needed by the big oil majors.
Crosby Marketing Communications has been recognized as #15 on the annual ranking of the nation’s Top Healthcare and Medical PR Firms by O’Dwyer’s, a premier industry publication. It’s also shifting the fortunes of the firms that specialize in planning and selling those projects.
The company expects that figure to double next year, and it is one of the firms seeing the biggest gains as a result. The analysis examined units marketed in NYC new residential developments that commenced sales or leasing between January 2013 and November 2014, and those scheduled to come to market before the end of 2014. The boom at Corcoran Sunshine is a far cry from five years ago, when the company had to cut about 100 employees due to a lack of work.
14 on TRD’s list, said he turned the sales gallery into a museum showcasing the Tribeca neighborhood’s history. In February, the company launched SR Capital’s Norman Foster-designed 551 West 21st Street, where the three-bedroom penthouse equipped with a 61-foot rooftop swimming pool is listed for $50 million. Town handled leasing on three large Financial District rental properties developed by DTH Capital and the late Ronny Bruckner, with another 200 units set to launch early next year at 20 Exchange Place.
The marketing arm of the storied development family has just two projects representing 329 units, dropping to 10th this year.
Packes ranked in the middle of the 2011 list with more than 600 units and, sticking with rentals, her firm shot up to the fourth spot with 1,753 units this year. Packes rated in the center of this year’s list with more than 600 models and, keeping accommodations, her company taken up to it all identify with 1,753 models this year.
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Larger firms should consider establishing an ongoing program to help develop future experts and practice leaders.3. O’Dwyer’s rankings are known for their credibility as all entrants must submit detailed financial information verified by their accounting firms. Department of Health and Human Services, Veterans Health Administration, Kaiser Permanente, Ameritox, St. The company’s mission of Inspiring Actions That Matter™ helps clients positively impact people’s lives and contribute to the greater good. For me, it means supporting all the women in my life and helping them achieve their highest potential. Today, with offices in Toronto and New York, NKPR is a full-service public relations, artist management and digital agency that offers creative solutions tailored to each of our clients and their objectives. Today the stock goes for about $10 a piece.France-based CGG SA (CGG) may have a rough ride for some time since Technip(TKPPY) ended its takeover plan. The Russian oil firms Gazprom and Lukoil trade on the OTC with the tickers OGZPY and LUKOY respectively. Make Existing Clients More Aware of the Services You Offer40% of respondents in our study reported that a top priority was making existing clients more aware of the services they offered. Increase the Visibility of Your Firm’s BrandIncreasing the visibility of a firm’s brand helps with referrals and makes it easier to close new business.
So it makes sense that this was a priority for 38% of firms in our survey.Brand visibility should include attention to both you reputation and visibility. Our recent research has shown that attracting and developing new clients is the number one strategic priority for a wide majority of accounting and finance firms, cited by over 70% of respondents.But as firms set out to generate new business, what are the top marketing initiatives on their agenda? A Content Marketing ProgramImplementing or continuing a content marketing program is a top priority for over 38% of respondents.
What specific steps are they taking this year to bring in new leads – and ultimately, to grow?The Top 5 Business ChallengesAt the Hinge Research Institute, we decided to get to the bottom of these questions in our research, as part of our ongoing studies of professional services firms and how they grow. It establishes the expert brand of your firm and Visible Experts, generating new opportunities along the way.Marketing is a key business driver for accounting and financial services firms.
Respondents were primarily owners or operations and marketing executives.From this dataset, we were able to drill down further and examine how accounting and financial services firms specifically are prioritizing their marketing efforts. These organization’s top five marketing initiatives reveal some key lessons about how firms are striving to compete today.1. Try to Generate More Referrals Referrals have long and widely been viewed as the best and the easiest way to generate new clients.
Cited by an impressive 50% of respondents, the top standing of referral generation wasn’t a surprise. It also underlined the importance of a comprehensive referral strategy.Our past research shows that referrals are indeed very important.
But when firms seek to generate referrals, they often focus on existing clients and known referrers – to the exclusion of other referral sources.
It’s important not to let referrals go to waste by failing to give them adequate marketing support.2.
Increase the Visibility of Your ExpertsIncreasing the visibility of the firm’s experts was cited by 43% of participants in the study.
This high ranking, too, is to be expected – precisely because it is so effective.By promoting experts within the firm, businesses can benefit from a “halo effect,” where well-respected and highly visible professionals transfer their positive reputation to their firms.



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