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24.09.2014
Voici les 50 marques chinoises les plus importantes, avec leurs positions leurs secteurs et la valeur de leurs marques en milliards de Dollars. La majorite des societes chinoises cherchent a se mondialiser rapidement, mais la valeur de leur marque ne rivalise pas encore avec les grandes marques americaines ou europeennes. Valeur de marque faible  894 millions de dollars et valeur entreprise plus dorte  18.364milliards USd. La Chine represente un important marche, et Internet est un moyen tres interessant pour toucher les consommateurs ou les acheteurs chinois. Si vous souhaitez vous developper en Chine, vous pouvez me contacter par email, en precisant votre projet et vos ambitions. Nous vous proposons donc de devenir partenaire de ce site strategique : a votre demande nous vous ferons parvenir un dossier de presse . L’Agence Marketing ChineCe site d'informations professionnel sur la Chine est devenu l'Agence Marketing Chine, qui propose des services de Webmarketing.
Notre agence a pour but d'aider les societes etrangeres a se faire connaitre du public chinois grace a Internet. Apres 6 ans d'experience en Chine, et de reflexion sur les meilleurs pratiques pour commercialiser un produit, identifier les facteurs clef de succes sur le web en Chine, j'ai realise mon reve: travailler et vivre de ma passion le Web Marketing et la Chine.
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Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.
The following infographic shows how colors affect purchases (color increases brand recognition by 80%!).
Pantone, a global authority on color—especially in the graphics arts industry—celebrated its 50th anniversary in 2013 by creating an infographic that takes a look at the history of color in the past 50 years. The new platform about trends, digital marketing tools and future possibilities for marketing in the automotive industry. For brand managers around the world the beginning of October marks the release of the Interbrand Best Global Brands report. Last week the PR teams of Nissan and Kia Motors jumped on the release of the list to claim the fact that they are in it. This entry was posted in Automotive Industry, Branding and tagged benchmark report, brand management, branding, car brand by Huib Stad. Nous publions des etudes de marche, des analyses des grandes tendances de consommation, et abordons l'influence de la Culture dans le milieu des affaires Chinois.
Well, it’s no secret that different colors evoke different emotions in all of us, but which colors induce which emotions?
The list has been compiled since 2000 on an annual basis by brand consultancy firm Interbrand. Interbrand’s Best Global Brands is an ISO certified methodology and it analyzes the many ways a brand benefits an organization, from delivering on customer expectations to driving economic value.


Nissan for instance issued a release headed: Nissan Named One of the Best Global Brands for 2013. In 2000 by far the world’s most valuable brand name in automotive, today they are, with an estimated brand value of 9,181 $m,  one of brands in the pack trailing Toyota, Mercedes and BMW.
Darker colors such as black, blue or purple can actually be perceived as negative by consumers, because those colors are associated with spoiled or rotten foods. This year Apple claims the top position, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. To answer this question we took all car brands from the Interbrand list and compared the recorded brand values from 2000 to 2013. There is a big gap in brand value between the top 3, Honda and the other brands in the list, Ferrari, Ford, Hyundai, Kia, Lexus, Nissan, Porsche and new entrant Chevrolet.
Exception to this ‘rule’ is Volkswagen, which breaks the 10,000 $m brand value barrier for the first time in 13 years of the existence of the list.



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