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30.12.2013
In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the tech world’s innovative ideas. The Transform is a piece of adaptive and dynamic furniture, using moving columns to support a variety of physical activities by creating shapes on demand or by moving objects around. The workspace can react to physical movements, mimicking gestures in real-time, or can react to objects being brought close to form bowls, containers, dividers or supports. The exact regulations that govern drones vary wildly from country to country, and in most cases they’re still being settled as regulators play catch-up with technology and seek to establish exactly what airspace, privacy and trespassing laws apply to unmanned aerial drones. The laws are designed to improve safety as drone flying becomes an increasingly popular hobby, and mean that unmanned aircraft over 200g can no longer be flown in designated urban areas, meaning that the entirety of Tokyo has become a drone-free zone overnight. The Tokyo Metropolitan Police Department is even planning on setting up a special anti-drone unit that will take down rogue drones, according to the Japan Times, and will use a large drone equipped with a net that will capture UAVs caught flying in areas like airports. These harsh measures have been spurred on by a number of incidents in Japan, including the use of a drone to dump a batch of radioactive sand on the roof of the Prime Minister’s office in protest, and a drone crashing into Himeji Castle, a UNESCO World Heritage site. Qwertycards offers a unique cryptography solution with a wallet sized cypher card that can be used to ensure all of your passwords are strong, memorable and unguessable.
By combining a one-of-a-kind code printed on the space bar, your own master password and the name of the site, then running all of them through the cypher, the card ensures that you have a secure password that is easy to recall but impossible to guess. If you’re looking for a unique destination for your next vacation, the Planet Ocean Underwater Hotel may be perfect for you.
Visitors will reach the hotel through a sealed elevator from the water’s surface, down to a large air-conditioned lounge which serves as a central corridor for guests. What’s more, the hotel is technically a vessel, using an electromagnetic propulsion system to change locations during inclement weather, and ensuring that guests always have truly astounding views of life below the waves.
The engineering and computer science students at ETH Zurich are serious about technology, even when they’re having fun, so when a team of them put their mind to developing a unique gaming system for a large event space, they created something truly unique. The system makes use of a real NES, augmented with new technology, and allows eight players to take part at once, passing control from one person to the other as the game travels around the room, thanks to a 360 degree projection system.
The eight-way control encourages co-operation and socialisation and the constantly shifting projection creates a distinctive atmosphere within the room, while the special algorithm used to display the layout of the game beyond a single screen creates a unique sensation of a wider world. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. Developers Still Prefer iOS, But HTML5 Coming On Strong (Appcelerator and IDC via e-Strategy Trends)According to the fourth quarter survey of mobile developers by Appcelerator and IDC, about 63 percent of mobile developers are "very interested" in using HTML5 to build their apps. Massive Spike in Mobile Enterprise App Revenue (Strategy Analytics via Mobile Marketing Watch)A report from Strategy Analytics shows that mobile business collaboration, productivity, and process apps went mobile in a big way in 2012. Shoppers Prefer Mobile Web To Apps (Nielsen via BrainSINS)Recently, Nielsen published a report where it’s shown that users prefer to access retailers mobile Web to retailers' apps.
Why HTML5 Should Replace Native Apps For E-Commerce (GetElastic)HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow.


Mobile strategies that consider the ROI of developing apps, with a long-term outlook, will shift away from native development, though it may take some time to catch on, as the hype around native apps has convinced many marketing departments that native e-commerce apps are necessary. Giving a platform to companies that are breaking new ground in their market brings audiences one step closer to the ideas and developments that will shape tomorrow. They might be interesting, disruptive or just outright strange, but these are the stories that have caught our eye over the past week. One of the latest projects from MIT Media Lab’s Tangible Media Group is hoping to change that. Transform aims to change the ergonomics, functionality and aesthetic dimensions of furniture, adapting to different work and home tasks.
It can augment music with tangible effects, and complement games being played on the surface. Japan has just introduced strict national laws governing flying machines, and is planning to enforce them with, you guessed it, more drones. The changes also mean that drones are forbidden near airports and at large events, and mean that where they can be flown, drones must stay below 150 metres and at least 100 feet from buildings.
However, the trouble is remembering all of them for the dozens, if not hundreds, of websites that require log ins. The company issues cards that display the standard QWERTY keyboard, with a unique code that assigns the letters of the alphabet to random characters. The 12-room boutique hotel will be situated under 28 feet of water, with fantastic views of Florida’s marine life, and plans to be completed by the end of next year.
The rooms include all the standard features like showers, mini-fridges and king sized beds, but also boast a clear walls and ceilings giving guests amazing views of underwater life.
In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The survey was conducted by analyzing the activity of more than 5,000 users during the 2011 holidays. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations.
Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. For instance, see how social news Zite lets you read an article on through the browser or in the app (an example of how hybrid apps are accelerating HTML5 adoption).
Aggregating the access to mobile Web stores and specific retailers' apps, almost 60 percent of the traffic went to the principal e-commerce websites: Amazon, Best Buy, eBay, Target, and Walmart. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. With the app economy exploding, we now see thousands of apps use the hybrid wrapper model to increase the efficiency of building an app and lower the overall development costs.


In that time period, more than three-quarters of respondents plan to devote at least 5 percent of their total ad budget to mobile. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce.
Seventy percent of respondents believed the fast adoption of smartphones and tablets was the top factor driving up the price of ads on mobile, indicating that mobile penetration is the most important factor determining advertising value. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates.
Two-thirds of buyers cited improved ad formats on mobile as an important factor driving up prices. Most respondents believed that the mobile and desktop channels would be comparably priced within the next two years. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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