Trade marketing trends 2015,make your own birthday card for free,ideas for promoting your business on facebook,free video recording software reddit - Reviews

International trade provides so much more growth opportunities for small to medium size businesses as well as large enterprises.
On the other hand the global market is fast-moving and dynamic, so your marketing communication needs to reflect this. This booklet provides an introduction to the International Trade and explains pitfalls to avoid. Some of the major trade shows held today feature performances from famous musicians, impressive multimedia booths, exclusive private parties, and the energy and excitement of a Hollywood premier. Typically, trade shows take place in a convention center or large ballroom and feature participants from every area of the industry involved.
With so many potential clients gathered in the same room, trade shows present incredible marketing opportunities.
Bologna Motor Show a€“ Automotive industry trade show in Italy, 1,200,000 attendees in 2006. Cairo International Book Fair a€“ Book industry trade show in Egypt, 2,000,000 attendees in 2007. There is one major disadvantage associated with trade show marketing: the cost and time required. Set up a business theater a€“ A business theater is a small theater where sales reps can give presentations about a company's products and services. Briefing zones a€“ Similar to a business theater but on a smaller scale, briefing zones are small areas at the front of a booth where attendees are welcomed, given a brief overview of the company, and told about all the exciting things they will find inside the booth.
Booth activities a€“ One easy way to capture the interest of attendees is to offer fun booth activities like games, interactive kiosks, and prizes. Booth tour a€“ Offering guided tours of a trade show booth gives companies the chance to highlight the most appealing features and make a quick, direct impression on attendees. Self guided tours a€“ Some booths take a hands off approach and make it easy for attendees to interact with products and promotions at their own pace.
Since trade shows are sized to the industry they represent, they offer many opportunities for companies both large and small to market themselves. The first step of any trade show marketing plan is to identify the show that will be attended. With clear goals in mind, the company then begins designing their specific marketing materials. The marketing plan also needs to cover the logistics of attending the show, since trade shows often involve using large staffs and bulky advertising materials.
Sales representatives do not need to have a degree in marketing, but this can be extremely helpful. Production designers will plan and build booths, 3D signage, interactive kiosks, games, and other features of a company's trade show marketing strategy. Students cannot specialize in trade show marketing, but the strategies behind it are covered in the curriculum of all marketing programs.
As part of the curriculum, students will look at case studies and real world examples of effective and ineffective trade show marketing efforts. As Coca-Cola expanded its green initiative in 2011, they unveiled a “living” billboard made out of plants.
We find this a beautiful innovative advertisement by Coca-Cola and the WWF, which has received a lot of positive feedback and media attention.
This entry was posted in Country branding, Guerilla marketing, Innovation and value addition. And it is much easier to work with a  company who understands international trade and have attack record in helping businesses to achieve their global dreams.

People imagined them as endless booths filled with folding tables, cheap swag, desperate salesmen, and cheesy promotions.
A trade show offers a chance for an entire industry to show off how relevant and vital they are. Companies attend trade shows so that they can generate new sales leads, close big deals, and deal directly with others in their industry (See also B2B Marketing). For instance, a trade show for the apparel industry will feature companies who sell fabric, others who sell machinery, and still more who sell clothes directly to the consumer. They give companies the chance to connect with the customers who are most interested in what the company offers. Companies will plan for months and spend potentially huge amounts of money preparing for a trade show that might only last three or four days. Companies with large booths will often set up a business theater as one of their attractions.
Offering a tour ensures that all guests see and understand a company's most appealing marketing messages. Some of these shows are directed at the individual consumer, while others target potential business clients. A trade show for beverage makers might feature a booth from a smaller soda company next to a booth from Coca Cola. All elements of the marketing strategy must be carefully researched and designed before the trade show begins. These goals can range from selling a specific number of products, to generating buzz around a new product offering.
Successful trade show marketing relies on creating interest before the show, making a strong impression at the show, and following up on those leads to generate sales after the show. Companies need to identify who will attend the show, how they will transport all their equipment, who will set it up, and how it will be used once the show ends. The company should reference the goals they established at the start of the plan to develop clear metrics for success or failure. They are on site to answer questions, demonstrate products, run promotions, and facilitate orders.
They serve as the mouthpiece for a companya€™s marketing strategy so they have to understand the goals and methods behind it.
These are expert builders who know how to turn a design on paper into a working object in real life.
Although they work with marketing materials, their primary concern is with the logistics of getting it built and displayed safely and securely. They use tools like Photoshop and Illustrator to make logos, create images, organize layouts, and refine the visual impact of all marketing material.
Companies will put all of their marketing resources into making a one time, all encompassing pitch about their value, quality, and innovativeness. Young marketers will learn how to analyze their customers, design ads that appeal to them, follow up on sales leads, and set themselves apart from competitors.
The academics who teach in marketing departments have decades of professional marketing experience that they can draw on to provide practical advice to students. In Manila, Philippines, Coca-Cola and the World Wildlife Foundation (WWF) partnered to produce a 60?60 foot billboard advertisement made out of 3,600 Fukien tea plants. It could be a very nice source of inspiration for trade promotion and tourism promotion organizations in developing countries. While this may have once been true, today's trade shows are glitzy affairs, where companies invest significant resources to wow attendees.

These industry-wide gatherings offer a unique opportunity to make a persuasive, in-person sales pitch that will linger in the minds of prospective clients for months.
Business theaters allow sales reps to give sustained sales pitches to customers who have expressed an explicit interest in what the company has to offer. A company that takes a more casual approach and lets the products speak for themselves can be a refreshing antidote to the rest of the trade show. Trade shows level the playing field by giving any marketer with the means to attend a chance to participate. The chart below, based on data from MarketingSherpa, illustrates how marketing departments in specific industries use their advertising budgets.
These goals must be clearly spelled out because they will affect every other part of the marketing strategy. Each of these stages will require a different marketing strategy that should be clearly identified in the general plan. Metrics can range from the number of people that visited the booth, to the number of people that gave out contact information, to the number of promotional items given away.
They will highlight the best features of a company's products while making a careful effort to distinguish themselves from competitors. Trade show marketing often uses unique and customized marketing materials that require special construction. Trade shows rely heavily on signs, fliers, and branded materials whose look is created by a graphic designer. They must compete directly with other industry leaders and fight for the attention of fickle trade show attendees. Getting a solid foundation in all the fundamental strategies of advertising is the best way to prepare oneself for marketing at a trade show. That startup soda maker cannot compete with Coke through TV advertising, but on the trade show floor, they have an equal opportunity to connect with attendees. Companies that offer specific products like software and machinery invest heavily in trade shows. They could choose to go to a consumer electronics trade show, or another one focused on the recording industry. A company trying to generate buzz might focus on putting together a flashy trade show booth, while a sales focus might lead a company to set up personal meetings with clients at the trade show. The most important qualification is to have experience and expertise in the particular industry. The best way to leverage all the marketing potential of trade shows is to earn a degree in marketing from an accredited institution.
Companies that offer more diffuse products like business services invest less in trade shows. Each offers unique challenges and opportunities, so the company must find out how many people will attend, what sort of audience this is, and which competitors they will be facing. Any company hoping to market successfully needs to know where their product will make the strongest impression.

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