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18.03.2015
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Click to download a pdf of thistemplate.Most writers use a specially formatted TV script template for this, a page with the Audio on one sideand the Video on the other. Jana stay busy starring in TV ads and shows, movies, recording her music, writing songs, touring and performing live in concert.
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Attention spans are very, very short.With remote controls and hundreds of channels to choose from, you can also expect many viewers tocome into your spot late.
They may be interested in what you’re talking about, but if you don’t repeatyour “headline,” you run the risk of loosing a sale.Often you just need to repeat the idea in the lead sentence and, since you’re probably urging people toshow up at a store at a particular time, give the location and time. When it’s over, it’s over.Of course, an advertiser will run commercials more than once, so viewers may be able to see yourspot several times.
I have recently beenasked to write a 30 second tv ad though and I find the opportunity to tempting to turn down. Iwill be studying your tips pages while I consider my approach but I have no idea what to offeras a fee nor what the going rate is for such a commercial. It should be clear and complete even if seen just once.It’s also important to remember that the small businesses who run local TV ads don’t have a bigbudget. It doesn’t take a genius to write one.That’s why the hardest part is resisting the urge to be creative. It must get the viewer’s attention,select the appropriate audience for the message, and make the viewer want to know more.Along with the announcer speaking this lead sentence, you will need to show a visual to go along withit.


If the commercial is about saving 50 percent at Finley’s Furniture, you could show an attractive setof furniture with the words “Save 50%” on the screen.Words on a TV screen are generally called “chyron” or “CG” for character generator.
And more often than not, the more creative you try to be, the more likelyyour commercial will fail.What you have to learn is how to build the words, images, and CG so they deliver a clear, completemessage in just 30 seconds. It must introduce the business quickly andgive viewers a reason to go to the store.The 30-Second TV Commercial FormulaThere are many ways to structure a TV commercial, but for our purposes, let’s stick to the standard“voice over” spot.
This means that an announcer reads about 30 seconds of copy accompanied bysynchronized video.



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