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This week, Midan Marketing is hiring a senior art director, and Bullseye Strategy is looking for a director of search marketing. Dirk is currently Director of Strategy at Razorfish Healthware in Germany, having started his career in a small owner-managed healthcare agency. Razorfish Healthware are a specialist in digital and healthcare communications agency and part of the Publicis Healthcare Communications Group (PHCG), one of the largest and most innovative health oriented agency network in the world. While I was working for Johnson & Johnson I helped create an Adherence-Program for Hepatitis C to guide patients through their therapy. AH: Should healthcare advertising still be regarded as separate from the wider Advertising community? DP: Yes, because Healthcare Advertising is so different – so special in comparison with “wider Advertising”.
DP:I see myself more as an advertising man working in a very special environment with a natural interest in healthcare. AH: Do you think we sometimes use regulation an excuse to make work that doesn’t live up to standard consumer advertising?

DP: I can only speak for myself, but I’ve never done this in the past and won’t do it in the future. AH: Do you think healthcare agencies should start planning their own media to get the creative control they need?
DP: I would love to read an article from Nick Colucci, President and Chief Executive Officer of Publicis Healthcare Communications Group. Meanwhile, Magnani Caruso Dutton needs a senior data scientist, and iCrossing is on the hunt for a digital media planner. It’s the first time that the event takes place and I would be fun to be on the podium and one of the first winners! I’d love to work with Pharmaceutical companies and to discover with them the “new world” of Digital Marketing with all the opportunities and risks and to be a part of the change in Healthcare industry.
PHM is the strategic media planning and buying agency within PHCG with a global footprint and dedicated to the health and wellness space. Think out of the box and don’t let regulatory force you to be not as creative as you can be.

I think (unfortunately I have never met him) he’s an inspiring person with a deep knowledge about advertising in general and healthcare. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. But what makes me proud about this project, wasn’t about winning the prize, but getting direct feedback from thankful patients. You always have to keep in mind the regulatory hurdles within the industry and that can sometimes restrict creativity. Seeing her grown up and finding her own way in society makes me proud and is one of my greatest adventures.

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