Video advertising trends 2013 unhcr,cabinet design software for mac,buildresponsivesiteweekdesigningresponsivelypart1 - PDF 2016

07.12.2013
According to StepLeader, a mobile technology company, more than one in four surveyed adult US smartphone owners said they had a news app from a local TV station installed on their phone in 2013. Among those who had a local TV news app, thus showing a strong interest in news from their community, the greatest percentage—36%—said they watched local news on TV seven or more times during the seven days prior to the survey.
Local TV news app users skewed well-educated and affluent as well as older—62% were between 30 and 60 years old. Hispanic Marketing Blog is an initiative of Target Latino, a Hispanic Inbound Marketing consulting firm. The Hispanic Marketing blog's goal is to share information about the Latino Market or that may affect the Hispanic community and its marketers. Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
Despite economic upticks, European consumer markets remain volatile and will continue to do so in 2011, with economic indicators and consumer attitudes often out of sync.
Advertisers willing to experiment with media campaigns on the "usual suspects" (Facebook, Twitter, YouTube) and niche and location-based social networks will have a distinct advantage moving forward as consumers become desensitized to text, display and even rich media ads. In this short video, a number of relevant guests from IAB UK Engage 2010 conference discuss what they expect to see this year in the online advertising landscape.
In his short list of predictions for digital advertising in 2011, David Cable of iThinkMedia expresses his vision of advertising switching even more from being just a filed of innovative and creative ad campaigns to an actual valuable service, capable of targeting precisely the needs of focused social groups. Find in this round-up of trends and predictions on digital advertising some macro trends and predictions for 2011: CPC increase, cross-channel ad optimization and Bing growth are just a few of the trends this years will most likely make true according to Search Engine Journal senior editor Siddartah Shah. In this series of short interviews by ReelSEO you will hear directly from the words of Iggy Fanlo (adBrite), Tod Sacerdoti (Brightroll), Andy Tu (Break Media) and Chris Young (DBG) what these industry leaders see as being the major video advertising trends that will emerge in 2011.
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on March 14th, 2011 as "Online Advertising: Future Trends 2011".
What will be the ideas, strategies and solutions to shape next year's advertising scene?
The rise of digital mobile media is redefining how we shop, dine, travel, read, are entertained, and much more. As you prepare for your 2016 online marketing campaigns, let’s take a look at 4 major mobile advertising trends of 2015 and why you may want to consider them in your upcoming strategy.
Programmatic allows for massive increases in cost and time effectiveness when it comes to optimization based on behavioral data – desktop focused programmatic campaigns demonstrate this. Moreover, with social, video and native ads intertwined with mobile, the importance for mobile programmatic is growing.
Brands like Wrigley’s Extra gum prove that mobile video ads are an incredible opportunity to reel in an audience with an impactful piece that leaves them remembering the epic storyline told by a brand. Within one week of airing, the ad earned over 7 million YouTube views, more than 78 million Facebook views and over 1.1 million shares.
So for brands looking to capture attention through mobile video ads, remember that consumers are willing to watch a longer format videos but you need to be telling a story that compels them to stay tuned. Social media influencers and affiliates have become such a popular way for marketers to reach audiences that they are paying up to five figures for one snap, photo, tweet or video.
For brands trying to target Generation Z, a highly digitally active generation, partnering with influencers can pop you directly into your target market (ad:tech New York). As I mentioned, advertisers still look to celebrities to become influencers of their brands. Creating a branded app is becoming a popular way for brands to extend their interaction with customers beyond social media and mobile-friendly websites. The app uses your phone’s built-in camera to take photographs of anyone suspected of stealing your beloved fries. Another example of mobile apps being used to expand brand presence is once again, the Kardashian sisters. The, dare we say, kustomized Kardashian apps give the sisters’ the opportunity to engage with audiences on a more intimate level and also extend their already massive followings on social media. For brands looking to dominate in the mobile world, remember that apps can be a great way to extend brand presence, cross-promote content, encourage user generated content and evoke audience engagement. It’s been a huge year for mobile and there’s been no shortage of creativity coming from brands that are leveraging this channel to engage consumers. About BonadzaBonadza is a self-serve advertising platform that takes care of the complex technical aspects of programmatic and makes it simple, enjoyable and effective for you.


As to what users sought out from their app, the top content categories cited as most important were breaking news (40%), local news (26%) and weather (22%). From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to? If you wanted to know what The Rubicon Project, Yieldbuild, PubMatic and many others foresee in the near future, this is a one-stop reference you don't want to miss.
Considering the economic recession almost in the rearview mirror, social, mobile, video advertising and a forecasted increase in ad spending are the most agreed topics. In fact, today’s generation is more likely to watch the latest Youtube video than sit in front of the television and watch the nightly news at 6 (ReelSEO). Considering how much time consumers now spend on their mobile devices, and the range of activities executed on mobile from shopping to watching shows, social media participation and more, it only makes sense that behavioral data also be collected on mobile.
Well, in addition to geo-targeting, advertisers can now target consumers “based on where they are in a store” to completely tailor the ad impression with the real-life context of a shopper.
Facebook also plays a key role in mobile programmatic growth with revenue alone expected to total $5 billion.
Their recent ad, telling the love story of Sarah & Juan, through Extra gum wrappers and well known song ‘I Can’t Help Falling in Love’, certainly achieved this.
This may seem like a lot, but these influencers are well versed in popular social platforms, they have a trustworthy audience and your post is almost guaranteed to be seen by their followers.
It opens up a new channel for brands to connect with consumers directly, more organically and at scale. With the recent Mobilegeddon update, it’s crucial for brands to make their online content mobile friendly. They have a main brand app, where users can access the menu and other company information, but they’ve also created a secondary app called ‘Fry Defender’ which is a mobile alarm system for fries. McDonald’s admitted that the campaign is mostly an opportunity to produce shareable content as users can capture the fry thief and share the image on their social media accounts. Hey, whether you love them or hate them, there’s no doubt they have a strong digital presence! Since launching the apps, the Kardashians have used their social media accounts to promote content from their apps, enticing followers to download for more exclusive content. For advertisers, optimizing in mobile should be an obvious choice as consumers live in this space. She is also dedicated to providing exceptional service to WhatRunsWhere clients as Customer Support Specialist.
With complete control and full transparency Bonadza is the simplest way to run a successful display campaign.
And 92% of those with a local TV news app used it at least once during that same one-week period.
TV or desktop), the mobile screen is taking priority in advertisers’ digital strategies as well (or it should).
Hence, with mobile programmatic digital media buyers will ideally be able to target their mobile audiences in a much more sophisticated and segmented manner. The second a consumer walks into the shoe department, imagine being able to target them with in-the-moment relevant ads.
Mobile programmatic will therefore have a critical role in improving the ways in which marketers connect with increasingly digitally savvy consumers.
Given that advertisers can target and measure mobile video ads with growing accuracy, more and more brands are jumping on board (Spotxchange).
Mobile video ads afford the opportunity to tell a story for a longer period of time than a still image.
They’re internet celebrities that have developed large followings, and who are capable of persuading their loyal fans through the content they post. This is key for a lot of Gen Z influencers as they don’t want to come across as a sales person. We’ve seen almost all the sisters take pictures, highlighting their famous figures, with a waist-cinching contraption called a Premadonna Waist Trainer. So, for brands looking to reach out to social media influencers, it’s important to remember that their audiences trust them and the content needs to come across as genuine. Having an app is one way to create a unique, enjoyable experience between your customers and your brand.


The growth is attributed to audiences wanting access to the exclusive content only made available through these apps (Forbes).
It’s a smart marketing move as it gives McDonald’s tons of brand advocates sharing branded images socially AND user-generated content to use on their own social channels. The success of Kim Kardashian’s mobile game led to the launch of individual apps by each sister; Kim, Kourtney, Khloe, Kendall and Kylie. The question is, how can you stand out from competition and build unique campaigns that capture audience attention but drive conversions as well? The local TV station’s app came in second, at 17%, ahead of the local TV website and the local newspaper website. Chase Mohney, Client Partner at Facebook, recently explained at ad:tech New York that it comes down to trust.
However, advertisers also need to keep in mind that the way consumers interact with mobile is fundamentally different than the way they interact with other platforms. There is a shift occurring among digital media buyers not only towards mobile, but also towards mobile programmatic and for good reason. This high level of relevancy is beneficial to both consumer and advertiser as the experience of the ad is specified to the needs of the consumer in that very moment and therefore less intrusive, potentially leading to immediate positive results. In fact, this trend is growing so rapidly that mobile ad revenue is predicted to grow almost five-times faster than desktop (Business Insider).
The product being advertised, Wrigley’s Extra gum, is simply a prop in the grand love story being told.
This figure shaping product, from Waist Gang Society, a formerly unknown online business, exploded in growth when images of the Kardashians sporting them, were posted to their social media feeds. So find an influencer that has a brand image in line with yours and then have them produce content that shares your products in an authentic way. Since the app is often an extension of other digital properties, brands can easily cross-promote content and even drive mobile shopping conversions.
It’s even common to see brands produce a main mobile app for essential information and then secondary apps that create a more intimate, engaging experience for users to connect with the brand. The content shared on these apps have a wide variety of formats including exclusive vlogs, images and articles not shared anywhere else. Combine that with the fact that we can’t go more than 6 minutes without checking our phones, it’s no wonder mobile marketing spend is predicted to hit $65 billion by 2019, in the United States alone. People are trusting mobile more in 2015 which is why they are heavily relying on this device throughout their daily routine. Over the past year, this has become evident as major brands have adopted mobile specific trends into their strategy to attract and engage audiences in innovative ways.
In a recent Interactive Advertising Bureau study, that surveyed respondents from over 24 countries, 36% of respondents revealed they watch videos that are 5 minutes or longer on their phones every day. Through the emotionally compelling story, audiences remember and associate the story with the brand and then socially share enabling massive brand exposure to viewers.
In the past, brands relied solely on celebrity endorsements for this type of influential content. With over 540k followers on Instagram and 21.7k followers on Twitter, the company’s growth continues as the Kardashians remain key influencers for this brand. In a world where consumers are constantly bombarded with ads, this is a HUGE opportunity for brands to not only interact but hold the attention of consumers for more than 5 seconds. However with the proliferation of social media and blogs, brands are targeting smaller social media accounts and blogs as well. For example, Kim shares fashion content, Khloe focuses on fitness and Kourtney on mom-friendly advice. While celebrities are still strong social media influencers (as you’ll see below), using the everyday influencer gives advertisers access to highly specific niches like young moms or fitness junkies.



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