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05.09.2014
I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. If you are a for-profit company, one of my clients held a meeting to celebrate finishing an iPad training application, and having all participants on the project see the presentation.  We didn’t get to video it, unfortunately. This entry was posted in Blogs, Branding, Customer Relationships, Personal stories, Reaching Prospects, Social Media, Testimonials, Videos, Web content and tagged Blogging, branding, communication, connecting with customers, content marketing, internet marketing, reaching prospects, top reasons to work with you, web content. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit.
Do a physical tour of your location, and place the video on your “About Us” page to shed light on what it’s like at your company.


Connect with your customers by showing off your employees, their faces, voices, and personalities.
Ask some of your favorite customers if you can video them.  Give them your questions in advance so they provide the conversation you want to include.
It’s a great way to connect with prospective donors, and tell them how their charitable donations benefit a cause. For non-profits, show off someone who has benefited from your organization, and why you mattered in their life. This is a sensational idea that was suggested by Brendan Cournoyer, Content Marketing Manager at Brainshark.


I came away incredibly impressed with what they said is happening in the world of video today. Our meeting raised some big thoughts for me about videos, and here’s what my musings have brought forth so far.
One of my clients, Bottom Line Process Technologies, is an equipment manufacturer.  You can see demos of their equipment on their website, as well as YouTube.



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