Video marketing for small local businesses 101,download latest movie maker for windows 8,which is the best simple video editing software - Plans Download

01.01.2016
It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping.
In local marketing, businesses put a lot of effort at the start and then let it fall by the wayside as the year moves on.
Local SEO means you're optimizing your website for the local web search so that your business shows up in a location-specific query. As Google prioritizes local listings and puts them at the top of the search engine results page (SERP), it's an excellent way to gain visibility. When it comes to local search, there is less competition because you're only dealing with your competitors in the area.
Google's research on understanding consumer's local search behavior reveals a great information for small business owners. 50 percent of mobile users and 34 percent of tablet or computer users visit a store within a day of their local search.
It's a big topic, but it mainly has to do with making sure you have local accounts on all of the major search engines (Bing, Yahoo!, and Google) and use of right local keywords for the target audience and area. Social networks aren't always the first thing companies think while building local marketing strategies, but Facebook advertising is an exception.
Reviews are becoming the "must-have" in 2016 for all companies, particularly, who focus on local search marketing.


Get your products listed on all of the major reviews sites -- notably Yelp, TripAdvisor, OpenTable, Consumer Reports, Amazon and more -- and then make sure that you're managing those websites. In other words, keep your information up to date and completed, and always be ready to tackle the negative reviews in a healthy way. Although you aren't allowed to offer any gift for an excellent review, build more confidence by working hard on your product's improvement.
By putting a "Review Us" link on your homepage, talking with your loyal customers, and urging your social community to get involved, you can help increase your numbers over and over again. It's tough to work with your competition when it comes to local marketing, but you can build your online empire with complementary companies. For example, a content marketing agency in the area may want to team up with a web design company, a dog treat company may want to team up with a dog groomer, or even a lawyer may find it beneficial to partner with a personal finance accountant.
Join your local Chamber of Commerce and event committees to get involved and get your business out there. If you're the type of company that can create memorabilia for your business, hosting your local events or setting up a booth at other events is the perfect place to make this happen and, hopefully, see some free exposure in the future. On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared.
For example, "Laundromats near me" or "best coffee in New York City" would both be considered local searches.


Even if you're a national company, or you work only online, local SEO can still make an enormous difference in your business. Like Google, Facebook also knows buying and click patterns of all their one billion plus users. According to a BrightLocal study, 88% of consumers trust online reviews as much as personal recommendations.
The speciality of the Theme is the easiness through which you can get the site ready for yourself or your client. As Google and consumers like to see companies with strong reviews, get ready for more sales. Advertise in the local papers, and even host your event to get people excited about a product launch or simply bring the community together. If you need a website that will perfectly represent your business, Themia WordPress Theme is the right choice for you.
Aim High With Local Small Business MarketingIf marketing is truly the relationship between your business and your marketplace, and every relationship begins with a single conversation, why would you ever intentionally go out of your way to start a conversation with somebody who does not fit your buyer persona?



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