Video marketing kitchener,small business internet marketing tips blog,media player download for windows 8.1 - PDF 2016

04.02.2014
Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression. Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Now imagine that same campaign without a video, but only with print advertisements such as the one below. There’s no denying videos have immense influence and power over their audience, and whether you are in marketing or just promoting your product or startup, a strong video is almost always a necessity to get the word out.
It’s almost a certainty that any campaign that went viral was almost always built on the foundation of a great video.
Considering videos still take significant time and effort to brainstorm and create, proper analytics helps to justify the cost by letting you evaluate the return on investments. According to Psychologist Susan Weinschenck, there are four reasons we are innately attracted to video. A quick search on the most popular websites around the world shows Google, Facebook and Youtube consistently dominating the charts. While Youtube may hold the largest database of videos from around the world, Facebook has recently overtaken YouTube on total number of video views in the world.
Many years ago, advertisers will carefully research and pay a significant sum to air their advertisement during the commercials of a particular television show, based on its demographics.
With people spending increasingly more time on their phones, tablets and PCs rather than watching what’s on the telly, there really isn’t any reason not to put your videos online for people to watch and share at all times of the day. In the age of the 56k modem, videos probably would have never taken off and this article redundant. Companies like Netflix structure their business model entirely around the concept of streaming videos online, and the FCC has also reclassified the definition of broadband to 25mbps, up from just 4mbps.
In fact, video streaming is starting to make up such a high proportion of Internet bandwidth that Internet Service Providers recently tried, albeit unsuccessfully, to charge content providers more money for users to stream content without being throttled.
On the flip-side, the dominance of video shows that it should be an integral part of any content marketing strategy.
Sure, Mercedes have a fortune to spend on their campaign but the genius of the video is in the idea. Text WidgetGlobally productivate business web-readiness before excellent internal or "organic" sources. We covered some basics on video marketing earlier and now we want to give you a few more tips to maximize your video marketing efforts.
But with recent innovations in online video and social media, it looks like the benefits of video marketing might finally outweigh the difficulties by a long way. Just like YouTube, you can embed videos uploaded to Facebook and Twitter directly on your website. The recently launched Meerkat and the Twitter-acquired Periscope allow users to live-stream video from mobile devices. This happy marriage of social media and online video has opened up a world of possibilities for brands and marketers. Organic reach on Facebook hit a dead end last year, leaving photos as the saving grace for marketers dependent on the platform. More than half of B2B marketers find events to be extremely significant lead generation opportunities, according to Regalix.
It’s easy to get sucked into the ‘viral’ craze with videos today – but this alone achieves nothing.
Video marketing plays a big role at the bottom of the funnel – be it product demos, case studies or customer testimonials.


One common way to do this is to embed video case studies on your landing pages, with CTAs encouraging visitors to request a live demo. As with any new trend in the digital world, content marketers should evaluate how video marketing can be integrated into their campaigns.
When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. But in case you aren’t quite convinced as to why you should jump on this bandwagon just yet, here are just a few reasons to change your mind. Videos are easily shared, fun to watch, and are possibly the best stepping stone to get people interested in your product or brand. Current analytics available on some mainstream video sites aren’t quite up to par when it comes to comprehensive analytics, but these sites provide users with basic information such as page views and retention rates so you can use them as rough guides to better understand your audience. For example, Wootag comes with in-depth analytics that allows you to analyze and properly segment your target audience. There is just something about seeing a person on screen that connects us on a more human level and let’s us build trust. She believes we are hardwired to want to pay attention to people’s faces, draw more information from hearing someone’s voice over just reading words, become more easily influenced due to the volatile state of emotions , and pay more attention to it because of the movement in video. Looking past the need for a search engine to be the default homepage for most, you can see just how dominant videos are on the Internet. And in 2017, it is estimated 70% of the world’s bandwidth will be the result of streaming videos. While still done today, with events like the Super Bowl and World Cup commanding huge audiences, the internet has allowed for greater segmentation for more niche audiences and has opened the floodgates to more targeted advertising. Advertisers no longer have to cross their fingers and hope their target audience doesn’t run away from the TV during the commercial break. In light of all these changes, it’s no surprise that faster internet speeds have led to higher video consumption rates and has been the driving force behind people sharing videos to others, with a large proportion of videos coming from mobile platforms like mobile phones and tablets. Whether it’s a higher conversion rate for new product or newsletter sign ups, or increased sales after watching a video, there is simply no denying this is a trend that is only going to get bigger in the coming years. They’re just stats and facts and figures and you could twist them to fit almost any argument.
At PlanetVidd, my desktop use is devoted to work whereas mobile use is given to social media, watching videos, and a more relaxed approach. Video marketing alone will never become all of content marketing, but more and more, it should be adopted into your strategy. That bombardment has seen the growth in popularity of quick, digestible media: infographics, images, and vlogs are all huge.
We do a range of three vlogs for a really reasonable price, but us aside, there are options if you have no budget. Video marketing is all about creativity and using your resources to get the best out of them. While your title may get people to your video, ensure people stay and watch the video by providing them with the proper information to insure that they’ve found what they are looking for. While sleek productions with good visuals stick with the audience, they come with a drain on your business’ time and resources.
Videos drive user engagement, and almost every online video platform has in-built social media sharing and interaction features. What’s more, comment plugins allow you to sync conversations between your Facebook wall post and your website – breaking the invisible wall between the social network and the rest of the online world. Users can broadcast events from anywhere to their followers, who can interact with the video live.


Announce your live broadcast early, rehearse beforehand and prepare your shots – just like in any production. Many visitors don’t expect more than a ‘Thank You’ on such pages, so putting such a video in front of them there can do a lot to keep contact and conversations going.
Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project. Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too. While the cost of creating a video can exceed that of creating a poster campaign, the potential gains are significant enough to make people want to try. Learn everything you need to know about how your videos are viewed, where they are viewed, which aspects of your videos they get excited about with in-built technology like heat-mapping and more. When we feel we are connected to these people, any message the video tries to convey suddenly becomes more real with the help of ‘eye contact’ as we are driven on a more emotional level than a logical one, making it almost the perfect way to convince your audience about your product. There just isn’t any other way to say it, videos are and will be an integral part of the Internet for years to come. And with videos now online and permanently accessible, it opens the gateway to two-way communication for better branding and good public relations.
But with the average Internet speed constantly on the rise and fast connection speeds ubiquitous in any developed society, streaming content has become the norm.
Just ask Volvo how they enjoyed their 31% increase in truck sales with their epic Jean-Claude Van Damme Split.
Traffic from wireless and mobile devices is forecast to exceed traffic from wired (laptops, etc.) devices by 2016. According to Nielsen, 64% of marketers believe video will be a vital part of their campaigns. Think about how you type things in when you are searching for information and apply that to titling your video.
This is also a great opportunity to use other keywords and phrases that people may search for that didn’t fit in your title. Since major keywords that you want to rank high for will likely be included in the script, this will provide SEO juice for your video. Embed them on your websites and enable the comment plugin to bring together your followers in one place.
Plus, when you consider YouTube and viral videos, very little of the huge percentage of mobile traffic actually belongs to video marketing.
If you can get the budget together and add a bit of ingenuity to the pot, then every video has viral potential. While it may not necessarily be the future alone of content marketing, it’s definitely a massive part of it.
Do something engaging: tell a story, reveal a truth, or give viewers something to relate to and the video will grow. With YouTube that is all ready taken care of for you, but if you use another medium, be sure to check that. There is no hard-and-fast recipe for creating a viral video – you can only tell a good, visual story and let the community take it away.
As video fans, we’re far more inclined to watch a video than we are to read the same information.



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