Viral advertising 7up,video editing equipment for sale rockhampton,good music video making software reviews - Downloads 2016

26.05.2014
Going viral happens most often with popular culture, most recently the 273+ million views for ‘What Does The Fox Say’, and most famously with Gangnam style at 1.8 billion views. Before you get depressed because you don’t happen to have a hot Hollywood producer on your speed dial, note that we are not just talking about a YouTube video which might or might not go viral. The lesson in drowning prevention is don’t create something just for YouTube and hope it goes viral. With no knowledge of how or why it was developed, here is what I would suggest as a strategy with the video. Identify stakeholders – public safety officials, Coast Guard, surf lifeguards, marine rescue organizations, boat manufacturers, and, of course, lifejacket manufacturers. Work with local networks to identify whether certain amounts of air times has to be dedicated to pro-bono public safety messages (as is the case in the States). Develop a social media campaign with coupons and directions to participating merchants – drive traffic to them and sell more life jackets and also push the YouTube video.
If you think we need to be more creative in spreading safety messages, click here to tweet ‘Viral content spreads information faster than any other form of media.
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Viral marketing cleverly generates business, increases traffic and reaches a mass of potential customers.


Using Social Media helps businesses communicate directly to the vast audience of people who use social media; which is pretty much everyone these days in one way or another. We make it simple and cost effective for brand marketers to launch promotional campaigns – from video clips, interactive Flash games, mobile campaigns, Facebook applications, Twitter Promotions, Contests and Sweepstakes,  text messages and images, we design campaigns to engage your existing audience and interact with new potential customers. Contact us now for more information on how you can make the most of viral marketing to generate publicity, create website links (see your search rankings rocket!) and gather data on potential future customers. That phenomenon when something is picked up and takes on a life of it’s own – it hits a chord and people are moved to share, and share, and share. The flight attendants, the FAA (Federal Aviation Authority) and the Virgin marketing people were all involved to ensure that the video was not just entertaining but also conformed to very rigid established protocols. Virgin knows the demographics of their audience and appropriately incorporated a wide range of music and dance that would appeal to that audience. We are talking about creating a lasting safety message and also distributing the message to a wider audience outside the target audience. Look at the demographics of when your target audience is watching and push hard to have 30 second clip embedded into programming.
Have them show the spot on TV’s in their showrooms or use Qcodes to direct smartphones to the YouTube spot.
I’d use it as a recruiting tool for the Coast Guard, just as I think the Capitola Junior Lifeguard video should be a recruiting video for junior lifeguard programs.
To date, it has only come close once in drowning prevention, and never in video – the most effective ‘gone viral’ medium. Imagine if every drowning prevention video incorporated exactly the words from the International Open Water Drowning Prevention Guidelines. If their primary audience were only over 70, they might have done Frank Sinatra, 50’s, or Big Band music.


We need video, but it needs to be part of a bigger overall strategy with the secondary audience of YouTube in mind as part of a social media strategy. Work with local department of public health and safety and drowning prevention organizations to run the campaign during ‘water safety awareness week‘ and include the spot in education campaigns. Virgin clearly decided to invest in something that was going to get regular play that contributes to the Virgin brand, and then use social media as a secondary method of engaging their target and possibly future customers (clearly the demographics of YouTube viewers). I’ve talked before about it being necessary to be a consistent presence on social media for any organization, and I’ve talked before about how to do social media well, but it is much harder to create a video that goes viral (because it is always video that gets the biggest audience).
Instead they identified the ‘typical’ customer of Virgin and also engaged their tech-savvy selfie-snapping audience by offering them a chance to appear in a Virgin video. The flip side, will anyone listen when they have heard the same (boring) safety message over and over? The new safety video was announced in a press release which announced that Virgin would be celebrating with 20% off flights for a period of time just after the launch.
They also riffed on modern culture with electronic cigarettes, cool headphones, and a full array of tech devices. It’s a great video – fast paced, exciting, great role models and it gets high marks from my unofficial in-house focus group of one, my son, who asked to watch it again and said he was more likely to wear a lifejacket after watching. Notice how some of the key words (FAA required, I believe), were repeated, without music or singing, by Virgin flight attendants.



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