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08.09.2013
In today’s competitive business world, every company needs to strive to reach the heights of its potential.
When businesses start marketing their business on the various social media networks, they hope to see an impressive ROI (return on investment). If you want to cultivate a community, you would not find a better place than social media for that purpose. As far as the old marketing adage goes, it takes 6 to 8 months of exposure for a product to get purchased by the customers.
For consultants, coaches, speakers, authors, and such service based businesses can benefit greatly from social media. When done properly, social media marketing can significantly increase traffic to your website. In order to understand the fluctuations of traffic to your website, you may install the traffic monitoring service called Google Analytics. Skeptics often doubt the usefulness of social media marketing, but you must know that social media is not a fad and this is not something that will go away. Various marketing methods are being introduced for promoting the business and its products or services.
With social media marketing, you have the option of deciding how you want to present your business to the world.


Once you have your own community, it would become a lot easier for your followers to reach you.
When you have a substantial social media fan base, it will create the snowball effect that will attract new clients, customers, joint venture partnerships, media interviews, and other type of opportunities. Whenever you share videos, blog posts, or some other content from your website on your social media profile, viewers will get curious and out of that curiosity, they will check out your website. Even if social media marketing is not your biggest priority, if you keep at it, your efforts will not go futile. However, it is important to understand that social media marketing or any type of Internet marketing does not work like that.
Likewise, once they become a part of your community, you get to have direct access to them. It is a lot similar to how it is in real life; a crowd gathers around something that some people started checking out in the first place. Once they are on your website’s page, you will get the opportunity of inspiring your visitors. Though it hasn’t been long since this type of marketing was introduced, the business world is catching up quite fast. It is a time consuming process and results may not be as obvious as sudden growth in revenue generation.


This way you would get to know about whatever challenges they are facing and also what they have to say about your products – both good and bad. In order to be effective on social media, you would need to share interesting content, answer fan’s and follower’s questions, and serve the audience.
People become curious about what the fuss is about and this curiosity leads them to become a part of it.
Simply put, social media marketing is the marketing technique that uses the various types of social media networks. With the help of social media, it would be possible for you to engage in social interaction, which is much more valuable that any type of paid market research. Such social media networks may include sites like Facebook, Twitter, LinkdIn, Pinterest and so on.



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