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25.11.2015
Laura, you are right to point out that a smaller company with limited resources for branding cannot support multiple brands well. Also remember that quite a lot of service brands tend to follow a corporate branding structure i.e.
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I would choose a brand that had some meaning across all of your product categories and uses. Regarding your brand’s Internet presence, I would focus on one website, with separate navigation (and pages, if necessary) for different customer groups with different needs.



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