What is a good landing page conversion rate,how to increase sales marketing strategy,avs video editor 6.3 crack rar,ad agency jobs san francisco - How to DIY

30.08.2015
If you want to promote your products or services through a PPC ad campaign, then you would need a great landing page to serve your purpose. Informative: People are looking for the right information about the product or service in your landing page. Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages.
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen.
We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions. Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content. Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle. Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page.
With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach.
Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them.
Airbnb makes it easy to rent homes or rooms from people all over the world amidst an increasingly share-oriented economy. Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie. This is probably my first comment ever, but I wanted to thank the author for an amazing article. This article was really great thank you very much.It made me re look at my landing page for my small business with great success. Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly.
Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much. I've felt in the past that landing pages were a waste of time but I appreciate your insight here. Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website. You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think. Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost. Your page title is the first thing that both your customers and the search engine crawlers will see.  You need to make it compelling for your customers and keyword-rich for the crawlers to be able to determine how to index your page. In the same way as people wanting to contact you, people may want to follow you for more information. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion. The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. Be sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop ups).
Take into account what key info needs to be shown above the fold within the visitors’ direct line of vision, and what can be put below the fold. A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. Some landing pages choose to push their value proposition to the main headline and use the sub-heading to discuss the actual software or offer. Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Even unofficial (and, honestly, meaningless) buttons like those purchased from stock graphic sites add an element of trust and build confidence in your offer. These days it’s essential that your landing page can easily be navigated on mobile devices, as nearly 30% of all web activity comes from mobile. When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them. If you have a great offer and have been promoting it well, you’ll likely be getting traffic from a number of different sources. Effective landing pages make sure to match the words used in their page copy with the keywords and text used in their PPC ads. The AdWords Landing Page Grader is a free tool that checks your PPC landing pages for best practices, conversion rate optimization and more. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. It's blue now, which color would you like?I mean that the blue and grey colours looks a bit old style or something like that.
Not only Google determines your quality score of the ad campaign through the evaluation of your landing page, but your landing page is important to retain visitors on a general level. A website usually has many pages, but a landing page is a single page with all the required info neatly arranged in it. You would have to make sure that all the info about the product you wish to sell is present in the landing page.
The company offers various IT services such as web design and development, Apps, SEO services and more. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor.
We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant.
The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones.
Call to actions can be present in the headline text as well as the button text (example: “submit” vs. Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life).


Video landing pages can make complex products more accessible and entertain your visitors at the same time. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. Bright, eye-catching images make for a more attractive page and a better user experience overall. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. Many people are more than happy to post about a recent purchase or share a resource they have found helpful. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal. At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader.
Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline. Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it.
The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra. You are spoon-feeding your customer everything on one page and ensuring they don’t have to go anywhere. Make it easy for your customers to find you by having your social media icons clearly visible and above the fold. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer.
The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it being filling out a form, making a purchase, signing up for a newsletter, or downloading an ebook. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background.
A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra.
Most visitors naturally know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions down where they will be discreetly hidden.
The landing page headline and subheadings provide a key opportunity to promote the value of your offer. Don’t forget, you have about 8 seconds to convince users your offer is worth pursuing, so it’s absolutely essential that your offer and value proposition are clear and convincing.
Trust signals can take a number of different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers. Trust badges often refer to the logos of well-known brands you’ve worked with in the past, certain endorsements and recognitions you’ve received, groups and coalitions you are a member of, etc. Most users won’t mind providing their name and email address, but asking for phone numbers or date of birth can cause your drop off rate to skyrocket to 50%.
Repeating the same language and key phrases reassures visitors that they’re on the right path and shows consistency.
If a user clicks a PPC ad about sleeping bags, don’t drop them in the camping section – you want to bring them to their exact desired destination. Many advertisers promote their multi page website’s home page as the landing page, but the usual practice is to create a separate smart landing page which contains all the info on a single page. Do not create an information overload however, because no one wants to go through tedious details.
Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).
Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. Make sure your offer is enticing enough to users and that it is something they actually desire. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names). Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy.
Ensure yoursecondary CTA does not overpower your primary CTA and that it does not confuse your customer. There are many different button attributes you should test to ensure a good landing page – test color, placement, and size to discover the most effective landing page layout.


Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel. A good landing page design maintains a clean and attractive visual impression while still allowing visitors the information they might desire in a non-intrusive way, and taking advantage of the below the fold space is one great way to do this. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.
This can also be done with “Like” counters, which push a more subtle form of endorsement through “Likes” and +1s from various social media sites. Your landing page should look and feel great on mobile devices – easy to navigate, fast loading, and ultra clickable.
A user that arrives at your landing page from a Facebook or Twitter post is quite different than a user that arrives at your landing page from a PPC ad or a link from your monthly newsletter. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong.
You would have to make sure that you are observing the following parameters while developing the landing page. The design aspect is very important and you should make sure that you are putting up an attractive design to entice your visitors who have clicked through your sponsored ad and has reached your landing page. Make the information smart and chirpy so that the visitor can get the idea at a quick glance.
Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise.
As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly. Let every additional click weigh on your conscience like a heart beating beneath a floorboard. There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. The word “imagine” encourages readers to visualize using your product and increases desire.
When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page.
And don’t send them to a generic page and make them search for the product they were looking for.
While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%.
It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. If your business has received some shinning compliments in the past, be sure to showcase them. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other). There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others. I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look. The info you do put front and center should be easily scannable – good landing page copy uses bullet points to explain details when possible. Another way to add more information without overwhelming visitors with text is through video landing pages. If you want to learn more about making your landing page mobile ready, check out our guide to creating mobile-friendly websites. The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. You should not be spamming your landing page with a barrage of images or lengthy videos, as in the internet, everything moves in a fast paced manner. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value.
For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%! The rule of thumb is not to include more than seven fields in your lead gen form on your landing page.
As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement. Consider highlighting the key points of your offer with text and using an optional, clickable video to explain the details. People are essentially looking for great ideas that would be helpful to their lives, and the transformation of these ideas into useful products and services. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast! Even when you are presenting a call to action accompanied by a brief description and an attractive image of your product, you should make sure that the CTA is accomplished tacitly in as much less words as you can allow.
So, you should make sure that you have a great product idea presented in a manner that it is immediately accepted in the psyche of the target audience.
Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Put in sufficient research in understanding the psyche of your target audience so that you can create clear information by attractive words relevant to your product.



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