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01.11.2015
Now, as someone that’s been involved in online content marketing and production since I left university at the grand old age of 21, I for one am pleased that content is finally getting the attention it deserves in the digital industry. Now of course the content marketing resurgence that began in 2012 isn’t all flowers and rainbows.
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Social Media: This is a fantastic way to engage and build relationships with your target customers, and drive traffic back to your website. If there is a particular company you remember, it is because they are doing marketing right. There are certainly a lot of things to consider, and coming up with an internet marketing strategy will require a lot of research and planning.
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The fact that the world and his wife have now jumped on the content marketing bandwagon means things just got a whole lot harder. Just take a look at your Twitter feed, Facebook news feed or even the groups you’re part of on LinkedIn – what do you see?
When you post content to a Google+ Community, you’re effectively starting a conversation, a debate between the members and, unlike LinkedIn, with Google+ you do get the feedback.


With a strong background in online content and copywriting, Amy is responsible for the SEO, Content Management, Email Marketing, Banner Advertising and Online Partnerships for Bubble Jobs, the Bubble Jobs Blog and The Bubble Digital Career Portal.
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While signing up to websites, such as Facebook and Twitter, are free, putting aside a budget for promoting updates and creating adverts may be wise. There are many free platforms available, such as WordPress, which are easy to use and easy to integrate into your existing website. There are some great systems available which allow you to completely personalise your newsletter, separate your subscribers into lists – great for sending targeted emails – and test two versions to see which is more successful.
You pick the website which appeals and attracts your target market, and place an advert on that site; you only pay for the people who click through to your website. Having an online shop incorporated into your website allows customers to buy products directly from you without the costs of retail premises or staff; very cost-effective. Think about what your ultimate goal is, who your target market is, how you will measure it’s success, and what your budget is.
If all of this is new to you and you are unsure where to start, take a spare few minutes to take a look at their website, click through to their blogs, social media accounts, and do a quick search for them. Yep, you see spam and brands trying to push their content on to you as a consumer or industry professional.


Google+ might still have a long way to go in terms of catching up with Twitter, Facebook and even Pinterest (many of my friends that work outside of the digital industry have never even heard of it) but it is getting there!
Their passion for the topic in question means they’re incredibly switched on, knowledgeable and willing, and in fact keen, to engage in a debate or conversation.
Plus, you can track vital analytics such as how many are opened and how many people clicked through to your website. You will have full control over how your products are marketed, and it will help toward search engine rankings too. You will get a brief idea of the brand’s personality and see why internet marketing is working for them. So if you’d like a meeting to discuss your internet marketing opportunities, please get in touch!
There are lots of variations within these options, and it is well worth setting aside a budget for these types of internet advertising.



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