What is marketing planning process model,product video production cost optimization,business adsense account youtube - Downloads 2016

04.10.2015
Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
A customer focused business ethos is a proven method to increase the chances of a sustainable and profitable future.
The plan is a detailed written document which can be used to promote a single product, of form the annual business strategy. Stage 1: Research and planningUnderstand your customer and the marketing environment, look for opportunities for growth. Stage 2: Developing your marketing strategyIdentify objectives and choose the right path to exploit opportunities highlighted in the research stage.
The marketing plan should provide direction for all relevant members of the organization and should be referred to and updated throughout the year.
Examining both the internal and external marketing environments can identify both opportunities and threats to the business and is a core component of the plan. A commonly used method of quantifying the macro external environment is with a PEST analysis. The micro-environment includes factors which are still not directly under the control of the company, but more directly relevant to strategy such as consumer trends, stakeholders, suppliers and competitors.
The internal marketing environment includes factors that the business can directly influence. Once you have completed the internal and external environmental audit, you can summarise your findings using a SWOT analysis which can be used to make key decisions. A 'SWOT analysis' is a useful way of summarizing the results of the environmental audit and presenting the current status of a business. A vision statement is a more long term, ideal-world statement which outlines where you would like to take the business in the long run.
Combined with the mission statement, your objectives should be the key statements that drive your business. Most businesses need to grow, and the Ansoff Matrix (below) is a method of determining the best course of action if growth is your priority.
Once you have determined the product and market you want to be in, the next problem will be setting a price. The marketing mix is a selection of customer focused business elements which work together as a toolkit to market your product or service.
Market penetration strategy – deliberately low pricing in order to enter or control a market quickly.
Place refers to the method of getting your product to the consumer - this could be a dealership or an online shop.


Promotion is much more than just advertising - this is the discipline of marketing communications.
People refers to all the customer facing staff in your organisation, not just the sales staff. Process refers to the procedures which are followed when delivering a service to a customer. This element of the marketing mix should also include your customer relationship management (CRM) process, or in other words, how you manage customers through the purchasing funnel. When using the marketing mix, it is important to keep in mind the three generic stages of marketing - segmentation, targeting and positioning.
An action plan is core to the marketing process – a constantly evolving document which is cascaded to the relevant people and monitored regularly.
The final stage of the action plan is the implementation of measurements and controls and reporting results. The balanced scorecard approach is a widely used method of monitoring overall performance and ensuring daily work is focused on the strategic objectives.
Traditionally, businesses have tracked success based on just one measure – financial results. Now that you have an accurate picture your plan's success it is important to feedback this information in order to fine tune the strategy and update your actions accordingly.
The marketing planning process is a comprehensive method for examining your business, your market and the environment in order to develop a strategy to exploit opportunities.
At the bottom of the pyramid, rolling six-month marketing plans (step 9) form the base of the pyramid. Several of my clients’ marketing plans designed to build awareness of and lead generation for their products and services. I’ve been trying to find ways to easily explain the integration of social media into their more traditional marketing campaigns.
While researching, I found this interesting mind map that you can see full size on the CashFlow Copywriting and Marketing blog and thought you may find it useful.
This is a really cool graphic thanks so much for sharing :-) I wish I had a knack for illustrating this kind of stuff. This is a fantastic mind map, and a great illustration of how mind maps can be used for marketing. If you are responsible for creating a simple marketing budget for your company then you probably need to find somewhere to at least get started. Probably the most amazing aspect of this template is that it is completely free to use for as long as you need it. This marketing project plan template is absolutely the easiest budgeting system out there and if you want to get the most accurate marketing budget possible this is the place to get started. As Media Channels are now mixed and varied is your business making the most of the advertising opportunities? In today's world, digital media is the core of every integrated campaign and the online environment is becoming increasingly fragmented.
At Panovista Marketing we are focused on helping you find the right solutions to fit with your product and the market you are aiming towards by carrying out bespoke plans and research for each customer. We work across print, online and Digital TV including international sources aiming for carefully targeted return on investment campaigns as oppose to mass awareness.
Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
The marketing planning process is at the heart of any truly marketing orientated company, and ensures the customer is at the centre of all key decisions. We have split the marketing plan into three steps, which are easy to follow and equally relevant to both small and large businesses. The main purpose of the marketing plan is to provide a structured approach to help marketing managers consider all the relevant elements of the planning process. The whole area is usually broken down into the macro, micro and internal environments as summarised in the diagram below. PEST is an acronym which divides the macro-environment into four areas – Political, Economic, Social, and Technological, examples of which are explained below. Use the primary and secondary (first and second hand) market research information at your disposal to describe your customer. SWOT simply stands for the Strengths, Weaknesses, Opportunities and Threats which have emerged from examining the macro, micro and internal marketing environments.
It should explain to customers concisely what the nature of your business is and where you are going, and also provide a motivational tool for employees.


The Boston Consultancy Group matrix is a method of determining which to invest in, and which to drop, shown below. The tactical section of a marketing plan summarises how you intend to use each element of the marketing mix, which can be summarised in seven 'Ps' as shown in the illustration below.
Your product based tactics link back to your overall strategy - if your strategy is market penetration (see the Ansoff matrix), then there may be little need to do anything to the product. Examples of physical evidence include a brochure for a holiday tour, customer testimonials for a dentist, or a portfolio for a website design company.
Segmentation is the detailed breakdown of your customers into as much detail as practical, targeting then ensures all elements of the mix are tailored to your identified consumer group.
Most action plans are relatively short term documents which focus on the coming year, but longer term implications should also be considered. Many models for monitoring the performance of businesses have emerged, many of which address the needs of key stakeholders and allow them to evaluate the overall success of a company. However, the scorecard system views the business from four external perspectives to gain a more relevant approach to performance metrics. This is a vital process which should be used by almost every company to ensure a profitable and sustainable future. It collects and organizes information for use in decision making but does not have any specific formulas or models of the decision process. These six-month forecasts flow from the budget (step 8); the budget, in turn, flows from the strategic plan (step 7).
Sometimes the social media tool is a step in the right direction, but it is can be difficult to easily explain all the social media tools and choices.
There are so many different aspects involved in creating a good budget and without a little help it is almost impossible to get it right. All you have to do is download it and you are ready to get started making your very own marketing budget. It takes almost no time to get started and with just a little bit of work you will get an immediate marketing budget to use for everything you need. The instant access media culture of 'What I want, when I want it' means your customers potentially have many contact points to your brand. We leverage the media planning to complement your other marketing channels and to benefit your search engine marketing. As your understanding of the audience improves, you'll be able to design products which cater for their needs better, and you will be able to communicate with them more directly.
However, if you have chosen product development or diversification then a certain amount of research and development, and product design will be needed. Positioning is the process of ensuring potential and current customers perceive your company in the intended way. This approach encourages open communication throughout the business and allows tracking of performance throughout the year. For those who want to make their own strategic decisions, this method provides a good vehicle for utilizing time and expertise in a helpful but nonintrusive manner. The first year of the three-year strategic plan becomes the budget, and the rolling forecast confirms that the budget will be achieved. A continuous forecast process can make a formal budgeting process unnecessary—one of the forecasts simply becomes the budget for the upcoming year. The marketing project plan template is also completely customizable and it is easy to change, so it takes no time at all to add whatever you need to add to this template to make it fit your company’s needs or desired. You will immediately see a simple budget system laid out in front of you, so all you need to do is add or change the categories and costs to match what you are expecting. Download this simple marketing project template right now and see just how much time it can save you when it comes to budgeting. If you have a broad customer base, you might need to split your customers into groups (segmentation). Other organizations forgo a continuous forecasting process altogether, relying instead on pulling together a revised outlook on an exception basis.
The template is really a great way to get started and it should save you a ton of time in the long run. Once you have filled in the entire marketing project plan template, or at least as much as you have available, the template will automatically calculate your final budget information.



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