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More marketers are recognizing YouTube’s marketing power – not just as a channel to upload videos, but also as an extension to marketing strategies. Recent proof of YouTube’s marketing power is the YouTube Ad Blitz, an online competition where viewers can vote for their favorite Super Bowl commercial. Many brands have found success advertising exclusively on YouTube, which YouTube documents in its Advertiser Case Studies. Businesses of all sizes should implement a YouTube strategy with a three-step plan: Reach, Build and Engage. For medium and large businesses, the reach stage involves using YouTube as an advertising platform. After brands get familiar with YouTube’s ads and build an audience, they can graduate to sponsorship.
For small businesses, it’s preferable to achieve audience reach through content instead of advertising.
One mistake small businesses make: they create content and wait for crowds of audiences to show up. Brands should leverage all existing video content, TV ads, customer testimonials and campaigns to build their channels. Marketers should also create content specifically for engagement, such as cause marketing campaigns and company charity efforts.
Other ideas for engaging, original content: tutorials, product reviews, emotional stories, behind-the-scenes glimpses, and webinars.
William Comcowich now serves as CMO of CyberAlert LLC, the media monitoring and measurement service, and editor of the CyberAlert Blog which covers PR, marketing and social media. One of the best ways to use YouTube for video marketing is to review your product or service and to provide the details that people need to know about your product. YouTube videos are great for marketing because they allow you to post testimonials of people that have used your products or services.
One of the best ways to use YouTube video marketing for your business includes making videos of your business products as they launch. These are just some of the ways you can use YouTube for video marketing and to market your business online to get more sales and people interested in your business. There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second. For internet marketers, YouTube Marketing is an exciting new strategy to take advantage of the web’s massive shift toward video. Did you know that the top listing in Google’s organic search results gets an average of 46% of the clicks? Every video you have on your channel strengthens the website, because every video points back to your channel page. Here’s a key thing to remember, the rules of good web design apply in YouTube the same way they apply elsewhere.
This is usually the first big challenge that comes up when a first-timer wants to launch a YouTube Channel. Most people are a bit camera-shy and don’t feel comfortable having their faceplastered all over YouTube. But before you even begin the creation process, you have a very important decision to make: What purpose should your video serve? To sell an affiliate product – Here are the three best affiliate marketing strategies used on YouTube. Give them the value – The third step is where you actually deliver whatever information you promised in your title.
Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them.
ALL of your videos should have a CTA that asks viewers to become a reader, subscribe to your list, or buy something. That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank. Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations.  Google announced in an earnings report that 40% of YouTube views are via a mobile device – adding to its exposure as the second largest search engine. I enjoyed the Instagram book, and had discovered this review copy at NetGalley with an anticipation to be “in vogue” when it comes to YouTube. People should comment on a video, not just watch a message.  Ultimately YouTube Marketing Power offers enough variety of tips for any business to find an innovation to apply.
For making the most of YouTube, you’ll want to read about customizing your YouTube channel. Miles covers the details to setting up a channel and offers good engagement-building suggestions such as hosting contests.
There are highlights of successful YouTube examples among businesses and individuals, such as Mindy McNight of the Cute Girls Hairstyles, actress Rosanna Pansino, and even Potter’s House, better known as the house of worship from famed minister T.D.
A good read when researching a way to update social media plans, YouTube Marketing Power will organize your digital effort to connect with customer visually.
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In the age of an interactive web, videos have become an integral part of the average user’s internet experience.
Of course, video marketing begins and ends with the medium’s most popular platform, YouTube. In-Video advertisements are not actually videos, but text laid over a video currently playing. Promoted videos are regular videos from your YouTube channel that, similar to search engine PPC ads, are placed above organic search results on the site for a price. As mentioned above, pre-roll advertisements, while effective, come with very limiting time constraints.
We believe that video advertising should be a crucial part of your digital marketing strategy. La semaine derniere, dans une infographie proposee par FrenchWeb, quelques chiffres ont ete particulierement marquant. Une video a 53 fois plus de chances d’apparaitre en tete des resultats d’une recherche qu’une page classique. Par ailleurs, alors que les smartphones ne cessent d’augmenter en part de marche, 28% des mobinautes regardent en moyenne une video par jour sur leur mobile. La video prend clairement le pas sur les autres medias, et meme la television craint cette montee du visionnage video.

La premiere question qui se pose est quels contenus proposer ? Evitez d’etre dans le trop commercial (ne relayez pas que des spots publicitaires), soyez dans la vraie valeur ajoute.
Une fois vos videos postees sur votre chaine et playlistees, il convient de mettre en place un plan de mediatisation. Une autre idee consiste a lancer un jeu concours sur votre chaine afin de beneficiez d’un effet de bouche a oreille. The platform is essentially three things rolled into one: a social network, a content platform and an advertising platform.
YouTube offers several ad options, including Mastheads, Pre-roll, TrueView, Search Display, etc., for brands can choose depending on the content, keywords, and demographics they target. Migrate existing knowledge into new video content (How-to’s work best) and focus on engaging current customers, who might share the content to generate new leads. YouTube channels act as newsrooms for video content, allowing brands to personalize their pages, colors and content and aggregate all that content into one place. Through content, brands can build relationships with customers and convert their YouTube channel from “shout marketing” to “conversational marketing,” Kaushik explains.
Many brands also utilize user-generated content, encouraging fans to submit video content  (for inspiration, view The 5 Greatest User-Generated Content Campaigns). Both private individuals and large production companies have used YouTube to grow audiences.  YouTube might be one of the best ways you can market your business online. You can show your audience how the product or the service is going to benefit them as a customer. If people can hear other talking about your product or service in a positive way they may want to learn more about your business and may be more tempted to buy what you’re offering.
For example, your product may have a lot of technological features that people may not understand. A new product can create excitement for the buyer and you want to reach as many people as possible. In a few short years it has become to develop into an essential tool for both users and brands. Which only validates the fact that video marketing is the latest trend – the numbers said it all. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up. Believe us, it’s very hard to knock a popular YouTube video out of the number one spot.
Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic. Simply draw attention to a link listed below your video, and explain what visitors will get once they’ve opted in.
Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly whatis inside the packaging. Training videos – Lastly, many affiliates make money by simply training viewers how to use a complicated product, and then sending those educated leads to their affiliate link. While we’re on the subject of timing, the ideal length of your YouTube video is right around 3 minutes. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service. Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort. This is mentioned in the book, almost with a brute force, post-everywhere tone that can seem to emphasize tactics over meaningful strategy. There are unique applications to help organize things such as creating links with other platforms. Jakes.  These examples may be different than entrepreneurs who typically appear on Shark Tank, but the usage is examined in a question and answer format that should yield a few ideas that you can make your own.
Small business owners, solo entrepreneurs and even corporate managers will be in style this season if they incorporate tips from this book. He is the Founder of Zimana, a consultancy providing strategic analysis to small and medium sized businesses that rely on web analytics data. A 2013 survey by eMarketer found that marketers now consider video to be the content marketing strategy with the second best ROI, while 93 percent of marketers now utilize video in some form in their marketing strategy. It is no surprise that video marketing, when executed the right way, is a crucial part of your digital marketing strategy. But most businesses, when considering YouTube marketing have a very limited view of the network’s possibilities.
Before a user watches a video of their choice, they see an advertisement that they can skip after a few seconds. Naturally, marketers should look for videos that relate to their product, service, or brand in some way. While not as popular as pre-roll advertisements, this type of YouTube marketing can also be a crucial part of your strategy.
Another important consideration is the balance between text and graphic: the in-video ad should have enough graphic elements to get the viewers attention, and strong enough text to form an effective call-to-action.
If you’re looking to increase exposure of your best long-form videos, this is the way to go.
And while pre-roll videos play a crucial part, other options – such as in-video display ads and promoted videos have their own advantages that are well worth considering. If you have a niche website, you should consider YouTube marketing as a way to bring free targeted web traffic to your site.Everyone with an internet connection will have heard of YouTube.
For example if you have a website that gives computer tips for Mac users, then you could create a channel that has video tutorials. La presentation tres instructive de Jeremy Dumont vous eclaire sur pourquoi et comment monter une strategie sur Youtube. En France, des chaines comme celle de Norman depassent le million d’abonnes, et nombreuses sont les marques qui se lancent avec plus ou moins de succes. Alors qu’on attend peu de qualite sur une video amateur, juste une chute ou quelque chose de surprenant, on sera beaucoup plus exigeant avec une marque.
Il faut bien sur encourager la promotion cross media en interne (embedez les videos sur votre site, parlez en sur Facebook, twitter, google +).
Outre votre communication, les participants seront partis pris et donc prets a relayer l’information. And unlike Super Bowl XLVIII’s TV commercials, for which brands paid millions of dollars for ads to play once for 30 seconds, the YouTube Ad Blitz channel showcases and circulates the content for free. And according to Avinash Kaushik, the main issue brands have is they don’t know which tunnel(s) to take, or how to take it. Remember, Google owns YouTube — so you can connect your ads to an Adwords account and see analytics for Search ads. Prior to CyberAlert, Bill produced interactive multimedia programs and served in PR positions in major non-profit organizations. The famous video site is the third most visited website on the Internet, behind Google and Facebook and is viewed by millions of people each year.

You can highlight the various features of the product or service and in general, provide more in depth information than a simple article can because the customer can see the product and learn about your service directly from you.
A good video can highlight all the features of the new product and create the excitement you need as a business to sell that product. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platform. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.
By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google. But the suggestion supports Miles’ viewpoint that businesses underutilize engagement to derive real value from YouTube.
The chapter that notes analytics rightly displays how strategic Google Analytics links to YouTube views can be. They prioritize the advertisements shown before the regular videos start playing; the ones that can be skipped after a certain amount of seconds. This type of YouTube marketing is popular for a reason: studies have shown that pre-roll advertising is up to 25 times more effective than banner advertising, with an impressive 84 percent retention rate. The more relevant the advertising is to the audience, the more likely that audience is to actually watch it. Research shows in-video banners to have higher click-through rates than traditional banner ads, making it a viable (and cost-effective) addition to your digital marketing strategy.
That call to action is usually a visit to your website or a prompt to watch one of your (related) videos. In these situations, promoted videos are an ideal way of gaining brand exposure and developing a brand personality. There are videos about anything and everything a€“ from folding bed sheets to cooking videos to computer a€?how toa€? videos. You can add the link to the corresponding page from your website in the description and also link or embed the video in the original article from your site. A l’image de la montee en puissance de Tumblr et Pinterest pour la photo, les internautes sont a la recherche de nouveaux formats, inventifs et prets a les surprendre. Ce genre de jeu concours est assez ludique et assez utilise, il convient donc de reflechir a la meilleure solution, celle qui vous apportera le plus d’exposition. After building a considerable audience,small businesses should consider YouTube advertising. Here’s a couple of easy ways you can start using YouTube’s platform to market your business and get more traffic and sales on your website or blog. Videos end up engaging the viewer more than simple articles do so they are very effective marketing tools for new products or services that you have. If someone knows how a product is going to benefit them and how they can use the product in their own life they will be more tempted to buy the item. In fact establishing connections across social media is a consistent theme in Miles’ recommendations. YouTube reports that over 1 billion unique users watch its videos each month, and 90 percent of all internet users are now reported to watch videos. As you can imagine, this is a really valuable form of internet link building a€“ and the best part is that this form of niche internet marketing it's absolutely free!Make sure that you don't forget to tag your videos with the appropriate keywords so that you can be easily found on the search engines. Dans tous les cas conservez un ton humourisque si possible et pensez a ce qui pourrait pousser l’internaute a partager votre video. Par ailleurs si vous debutez, une agence vous renseignera sur les choses a faire en termes de duree (privilegiez les videos de moins de 4 minutes), d’effets et de tournage. Outre le billet sponsorise sur un blog, vous pouvez faire appel a des Youtubers qui ont deja leur chaine afin de beneficier de leur exposition. This is one of the best ways to use YouTube for video marketing as testimonials are important to your business. If you are known as a company that helps customers and explains your products well, the buyer may be more willing to purchase from you again. A video is a big selling tool for your new product and web users tend to expect videos now about products they may be interested in buying. Let’s examine the three pillars of YouTube advertising to see how they can help your business.
Sometimes videos can be even more effective way of conveying your points and ideas when compared to just text. This helps you get targeted visitors and if you include all of the appropriate links, you will gain a lot of free targeted web traffic a€“ remember, all of these new visitors have the potential to become returning visitors!YouTube has even added a feature whereby you can add click-able URL buttons within your videos as annotations. Par ailleurs, la video permet aussi l’interaction  grace notamment aux commentaires ou aux likes, ne negligez donc surtout pas cette partie. Ainsi pour chaque video tournee, ils en feront la promotion sur leur chaine afin de vous amener du trafic sur la votre (le meilleur compromis etant que le Youtuber poste un teaser sur sa chaine revoyant a la video postee sur votre chaine, vous beneficierez ainsi de toutes les vues et de tous les abonnements supplementaires).
A guide video provides customer service to people that are thinking about buying from you or have bought from you in the past and need help understanding their product or your service better. This is a great tool for YouTube marketing, as it means that your links can appear more times than if you would just have them in the description area. Les annotations sur la video vous permettront un vrai appel a action, c’est donc un des piliers majeurs a ne pas oublier. Mais les Youtubers sont rares et surtout tres sollicites, ne visez donc pas les stars mais plutot les jeunes prometteurs. Oftentimes, people won't read the full description of a video, so they won't have a chance to see your link. But if you have the URL in your video, then they will definitely be able to see your link, and they will most likely click on it!The main thing to remember is that your YouTube channel needs to be treated just like your website. The content that you upload must be good as you want people to subscribe to your channel and also to visit your website. The information that you are providing has to be valuable and concise a€“ this is what will separate you from all of you competitors.You don't need to have high-tech videos with special effects and other fancy things. Your YouTube channel, if popular enough, can even be used to generate additional income through the Google Adsense program.YouTube is a really good niche internet marketing tool for website owners. Don't forget that the more credible your videos and articles are, the more traffic you will have to you website.

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