Youtube marketing tips 2013 pdf,photo slideshow maker with music and effects,marketing research process of coca cola,example of a marketing strategy 7th - PDF 2016

As the world is going crazy about Smartphones, the amount of users watching videos on mobile is increasing the same rate.
Google also conducted recently a very interesting study surveying more than 16 000 YouTube mobile website users. Enhanced channel: Free set-up, includes also branding box, watch page banner, side column image, channel header and analytics. Include the number of times video has been viewed, liked, downloaded, linked or shared, number of subscriptions to your channel, number of comments.
From SEO perspective including links to your Youtube channel can improve your sites ranking.
If you are lucky, users will spread your video around the social networks, blogs, forums etc.
I am Pauliina Jamsa, a 32-year-old multi-lingual Finnish Digital & Mobile marketing expert with International business background - I have lived in many countries and speak 7 languages. If you go about this with a plan and some knowledge, YouTube can lead to great things for your business.
Some general tips for maximizing YouTube would be to make quality content and to make use of SEO. As long as the sites where you will post the video allow for this, you will be able to use the available coding to spread your message. YouTube Marketing is a great way to promote your site, create brand awareness, and attract new customers. Usually I don’t understand content upon websites, even so want to point out that this kind of write-up very compelled me personally to look at plus do this! Are you considering teaming up with YouTube creators to increase your brand recognition with an influencer marketing campaign?
First of all, though, you may not be completely certain that you want to give influencer marketing a try by working with someone on YouTube to help promote your brand.
A YouTube influencer marketing campaign can be a great way to build brand recognition and convert more customers. Start with YouTube searches for the keywords most associated with your brand, and then take some time to watch videos from the creators who showed up in those search results. For an effective campaign, partner with YouTubers who create relevant content and fit the best with your brand identity. Now, you’re probably going to find quite a few different YouTubers who could fit the bill, but you may not be able to partner with or sponsor all of them.
Once you’ve selected the YouTuber(s) you want to work with, start communicating with them and offer to partner with or sponsor them. Successful video creators know their audiences, and they know what their viewers respond to best. Of course, you will also want to be completely clear about what you expect from them and what they can expect from you. As with any business, it’s important to measure your return on investment, especially when it comes to promotion.
For example, one way to track exposure that YouTubers have brought to your brand is to provide them with a custom URL that’s specific to them and the marketing campaign.

This will give you a better idea of how your YouTube sponsorship is going and what you need to do to improve it for influencer marketing campaigns in the future.
Keep these tips in mind to help maximize your results when partnering with the awesome community of YouTubers to promote your products or services. According to the official YouTube blog, in January 2011 YouTube exceeded 200 million views a day on mobile. According to the survey, 75% of respondents claim that mobile is their primary way of entering YouTube, and 38% believe YouTube Mobile will replace their desktop usage of the platform.
Create a competition across website, YouTube channel and social media platforms and hide “clues” into videos or around the YouTube channel. It is very difficult to create a successful video users spread around the net and sometimes even the viral video creators do not know why it worked.
Both YouTube and search engines (especially Google) classify YouTube videos based on relevancy for the user and keywords he uses.
Based in London, I am currently working as Digital Marketing Manager for Microsoft Dynamics.
You need to put the keywords in the boxes provided without taking away from the content itself or choosing words that will not help. While it is great on YouTube alone, it is even better when you post the video to other places around the web. It is as easy as copy and paste, mostly because that is all that you are going to be doing. Your video will be easily found, your business will bring in more traffic, and you will be doing better as a whole. Your company can gain a great deal from working with and sponsoring a YouTube creator, but you can’t just toss them some products and expect huge results. We’re here to tell you that video is incredibly engaging and a wonderful marketing tool, and when you work with a YouTuber, you’ll be exposing your brand to their entire audience. Of course, just like with any other marketing campaign, you still have to make sure that you partner with someone that’s the right fit, and take the right steps to ensure your success. To do this, focus on YouTube channels that target the same audience that your brand targets. Another option is to use a YouTube influencer marketing service or platform which allows you to create a targeted campaign and take proposals from interested YouTubers.
Successful campaigns involve YouTubers that have a strong relationship with their viewership. At this point, you may be tempted to outline a exactly how you want this relationship to work and what you want them to do for you in return for products, payment, etc. Don’t do it! Ask them what kind of partnership will work for them and how they would like to work with you to promote your products or services.
The more clear you are about which products you’ll be supplying, what kinds of payment(s) you’ll be making, and what you expect in return, the healthier and more effective the influencer marketing campaign will be. To do so, you can use analytics tools to track your conversions, sales numbers, and repeat customers. Google also claims that 70% of the users visit YouTube Mobile at least once a day, and 58% spend in platform more than 20 minutes per visit.

Good thing is that users have to have a YouTube account to comment and it is possible to send them a direct message privately.
If possible, try to include links when answering the comments (but not unless it is relevant for the user). There are some ingredients that add virality to the video: fun, surprise, sex, talent, tips…but of course you need to be careful not to damage the brand image and to make sure the content is suitable for your industry and target audience. Make sure that you encourage the users to get in touch with you or the brand in the end of the video.
Again, remember not to include only keywords, but direct the description and introduction to user, not only the search engines.
If you want to be found and if you want this to be effective, you have to put care into how it looks to the viewer. This will help you to increase your ranking in YouTube search results as well as Google results. From your website to blogs, this will help you to find more viewers and to give your SEO a nice boost. It should bring in your target audience and it should do everything expected, and possibly more in some cases. If you want your campaign to be a real success, you’ll need to choose the right fit and do a bit of strategizing. Take a look at the comments on their YouTube videos, and then take a few minutes to explore their social media presences. They’ll have a lot of relevant posts and a consistent amount of comments, likes, and shares.
Letting the YouTube creators use their experience to provide input and direct the brand-related content they’re going to do for you is really one of the best routes for your influencer marketing campaign(s).
Having their video on your official channel makes users spread the word around their networks and rest of the Internet.
If you are a consultancy or B2B firm, usually industry tips, statistics and discussion of current hot topics can add value to the company and let you establish a reputation of an industry expert. You need to be prepared if one of your videos goes viral to support it across the platforms, media and websites for bigger impact. When people are looking for what you offer, you want to appear as high in the list as possible. Also join my newsletter to receive one delightful email per week about online marketing tips and tricks!
Not only that, though, you’ll see that they also take the time to engage with their YouTube viewers. For tips, which posts require immediate response, which posts can be left for later and which should simply be ignored, click here.

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