Youtube video advertising revenue estimator,html5 video player for joomla,affordable online advertising services - Review

06.05.2014
Google’s (NASDAQ:GOOG) YouTube recently acquired Directr, an online video editing company, for an undisclosed amount. The estimated value of the online video advertising market in the US was $4.14 billion at the end of FY 2013. Going by eMarketer’s estimates of YouTube’s US revenue in 2014, the latter’s market share could go up further. After having launched video ads in the US in March 2014, Facebook has been piling on the pressure. While Google’s unique video viewer numbers have been somewhat flat, Facebook’s numbers have been growing quite impressively. The Facebook acquisition of LiveRail means that the former now owns a Real Time Bidding system (RTB) or ad exchange whose reach in the US has consistently been higher than that of Google and its properties.
More importantly, it’s an app that used to cost advertisers who wanted to use it to make videos.
Google has hired former Motorola president to head a brand new hardware unit at the company. Fiat Chrysler and Alphabet plan to develop about 100 self-driving prototypes based on the car maker's Pacifica minivan.
Alphabet announced that its YouTube now supports spherical, 360-degree live video streaming and spatial audio. Neither Amigobulls, nor any members of its staff hold positions in any of the stocks discussed in this post.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. Neither Amigobulls nor any of the data providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein.
In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use. In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
The chart below shows that the biggest year-over-year gain came from mobile users, who increased time spent on YouTube’s app by 31%. The number of hours that users spent on YouTube increased by an average of 17% from 2014 to 2015. In the above chart Facebook’s video usage increase of 852% in 2014 may impress, but remember that it started from almost nothing, so the multiple will be large.
The article Facebook to Overtake YouTube: Five New Research Findings covers how in a 2014 survey of 180,000 videos across 20,000 Facebook pages, Socialbakers found that direct video uploads to Facebook were increasing rapidly. Key Takeaway: Because the biggest leap in viewer time spent on YouTube is from mobile devices, you have to credit the user-centric upgrades that YouTube made to its mobile app over the last two years. Further, YouTube instituted TrueView ads that allow users to skip ads at the beginning of videos within seconds.
With viewers rediscovering YouTube as a worthwhile channel to spend time on, it only makes sense that advertisers have followed them there.
The YouTube advertising study from eMarketer also predicts the platform will remain the top digital video player until 2017 and most likely beyond, despite Facebook’s incursion into video.
YouTube advertising revenue grew $430 million from 2014 to 2015 and should grow another $330 million next year. Where YouTube pleased users by creating a mobile app that keeps ads to a minimum, it’s pleasing advertisers by offering ads that meet their goals, too.
To make the case for brand advertising on YouTube, Google partnered with Pixability in July 2015 to analyze viewership and publishing trends from Interbrand’s 2014 Best Global Brands ranking of the top 100 brands.
Discrediting that opinion, their data from the top 100 brands indicate a promising environment for advertisers.
Key Takeaway: At one time, the shaky, grainy authentic videos created by amateurs won the most views on YouTube. YouTube was the first video-sharing channel, and it took other social channels a while to recognize the opportunity that video provides.
Other channels including Twitter, Snapchat, Instagram, Vine, Vimeo and Pinterest only started competing to win brands’ video ad budget in the past year.
Despite these companies’ grabs at video ad spend, most of them still put up YouTube videos on their sites.
That YouTube recently enabled vertical videos in full-screen mode on its mobile app signaled to many that it was accommodating Snapchat. The combination of video marketing with Google’s search engine gives you incredible leverage when attracting more traffic, leads, and sales online. Marketers who are using YouTube video advertising effectively see a 20% increase in website traffic (conservatively). This post guides you through the 4 types of YouTube ads that quickly boost revenue and when to use them. You’ll just need to give it a little more work to make your campaigns perform well against your competition. Refer to your buyer persona to see what targeting options work best for your niche, products or services.


Once you’ve done that, it’s time that you understand the different types of YouTube ads and how you can use them.
Skippable Video Ads are designed to attract the attention of your prospects in the first five seconds of watching the ad. Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. And they can appear before, during, or after the main video. After this brief moment, users have the option to either continue watching your ad, or click a ‘Skip Ad’ button to proceed watching their initially selected video. One of the best things about Skippable Video Ads is that YouTube won’t charge you until the ad has been watched for minimum 30 seconds.
This YouTube ad type allows you to do something truly awesome – interrupt the viewer’s attention and force him or her to focus on your pitch. If you are looking for more impressions, this might be the best type of YouTube ads for you. Your ability to get leads before they skip your ads depends on whether or not you can create a killer script to grab the viewer by the collar within the first 5 seconds. Capitalize on that first 5 seconds to get the best results with your video marketing campaign. Viewers will not be allowed to watch the originally selected video until they have viewed the entire advertisement. However, if you’re not confident you can pull this off for now, consider staying away from non skippable ad types until such a time when you can make the ad content really irresistible. YouTube Display Ads appear to the right of the feature video and at the top right of the YouTube Search Engine Results Page.
YouTube used to highlight these ad types with a yellow border, but that’s no longer the case.
YouTube Display Ads are a great way to increase your YouTube subscribers, or get more views to your content. If you want to use Display Ads to take users to your website, build calls to action into your video content. YouTube Overlay Ads are semi-transparent display ads that appear on the lower 20% portion of your video. Linking your Call-To-Action Overlay Ad to your landing page gives you the highest chance of lead conversion. The great part about these ad types is that you can advertise your company’s products inside the video of your competitor’s video. As a rule of the thumb, your landing page should be congruent with your ad, so you can preserve the ‘scent’ of the ad and keep viewers hooked.
YouTube Overlay Ads are great if you’re looking to get more views without causing interruptions. Be sure to see how HubSpot illustrates the use of this YouTube ad type to accomplish lead generation objectives. Whatever types of YouTube ads you choose to use, the importance of a well-defined call to action cannot be understated. And lastly, be sure to combine these 4 types of YouTube ads with YouTube SEO strategies to monetize your video marketing efforts. Yahoo’s numbers are volatile but mark an improvement since Jan this year, while Amazon has moved out of the top 10. In July this year, Yahoo acquired RayV, a video broadcasting platform, after the former’s attempts to acquire Hulu and DailyMotion fell apart. YouTube’s recent acquisition of Directr appears to be aimed at strengthening its offerings to small businesses. Following the acquisition, advertisers like small businesses who may or may not have been able to afford a video ad, will now be able to make videos free of cost, using the app. Many small businesses these days leverage Facebook’s ‘pages’ to enhance their visibility and public presence, which comes at no cost of course! However, the online video advertising segment promises to be an interesting one as it unfurls. Google is trying to unify its diverse hardware offerings under one umbrella to help it integrate them more tightly into its ecosystem. The collaboration is the first phase of a joint project to create autonomous vehicles, and makes good business sense for both companies.
However, the diversified revenue and lack of dependence on advertising meaningfully offsets some of the downside.
The company struggled with foreign exchange, traffic acquisition cost and higher capital expenditures. Live 360-degree video streaming brings together two developments of strategic importance - live video streaming and VR. With desktop-viewing hours declining 30% in 2014 and 9% in 2015, clearly YouTube captured the mobile opportunity.
In the search giant’s Q2 July 2015 earnings call, CFO Ruth Porat reported that consumer watch time on YouTube had risen 60% from July 2014.
The bottom line remains that total time spent viewing video via YouTube amounts to 34 billion hours in 2015.


Still, viewing video on Facebook only began rising in fall 2014, and there could be far greater upside as more consumers pick up the habit of viewing video via Facebook. This is still less than the approximately $4 billion Facebook made in ad revenue just in Q2 2015 (extrapolated to a potential $16 billion per year).
Eighty-seven percent were planning to run a video ad on Facebook in the coming year, an increase of 24%. These ads have a pay-per-view format; they cost money only when a viewer actually watches them.
Their findings contradict reluctant advertisers’ views of YouTube as the domain of teenage makeup-artist influencers and cat fanatics. Moreover, new apps like Periscope and Meerkat and streaming subscription services like Netflix and Hulu will likely make bids for the video ad market share in coming years. Invest the time to find out what visual cues really rock in your industry, and then use them effectively to attract viewers to your video ads. That means your ads are now blended with other organic listings, which is a good thing for you! You should include links in your video descriptions as well as clickable YouTube Annotations. The value of digital video ad spends in the US is expected to more than double by 2017 from its value in 2013. As per estimates of online video advertising spends in the US, the market was worth about $4.14 billion in FY 2013. Just following this announcement, we analyzed the potential of Facebook’s video advertising revenue stream. Facebook seems to be making the right moves to take it further, and one of them is probably its July 2014 acquisition of LiveRail, a programmatic video ad buying platform or ad exchange.
Further, Twitter recently acquired SnappyTV, a video editing tool which allows advertisers to clip and edit live TV streams and share them on the internet. Apart from adding another dimension to advertising on YouTube, the acquisition could help Google gain further access to advertising spends by these small businesses.
So much so that platforms like Facebook and Twitter are believed to be mulling the e-commerce option.
This might help Google expand its hardware footprint and stop relying too heavily on Apple to drive its mobile fortunes.
However, I anticipate the stock to recover given better mobile monetization and reset of analyst expectations.
Live 360-degree video streaming is a "gateway drug" between video and the new era of immersive virtual reality.
But given the competition YouTube will encounter from Facebook and others, analysts are impressed with the $2 billion number. In 2014, 63% of the respondents ran video ads on Facebook, while 77.8% ran them on YouTube. Clearly YouTube hopes that enough viewers will watch entire ads so that the channel makes money. It’s fascinating that when creating their videos, many agencies and internal marketing teams are taking their cue from the teens, eccentrics and self-taught experts who found early YouTube fame. But make sure that your ad thumbnail rocks, otherwise you’re going to have a problem getting people to click! Our information products and coaching programs are successful in helping people just like you progress the Internet landscape to attain financial freedom. We look at YouTube, the video advertising space in the US as a whole and what some of the competition is doing to bite into this fast growing market. As per eMarketer’s estimate of YouTube’s revenue (video ads only), the video platform could command about 21.1% market share in the US. At times like these, any additional support to the offering available for this segment of advertisers could be of value.
In line with our long term view of the stock, our Google stock analysis rates it a ‘buy’ at its current valuations. Once YouTube’s recent surge in viewership time gets out, those numbers could draw closer.
I've set out to create a culture of innovation to help you build the business of your dreams through creativity, conversations, and shared best practices. In this case, net revenue is what YouTube earns after paying out Traffic Acquisition Costs (TAC) to the creators of the video content. However, it still is Google’s closest competitor in terms of unique video viewers in the US. Neither Amigobulls, nor the author have any business relationship with any of the companies covered in this post. Further, take a look at stats from Comscore over the last few months, and guess who’s closing the gap on Google?



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