Whether you’re a newbie or an old hand at digital marketing, there’s always something new you can learn. Where can you find training courses, live and virtual conferences, podcasts and free articles in one place? Not everyone has time to sift through a bunch of articles or posts, no matter how wonderful they may be. Just saw "The Suitcase" (Mad Men Season 4, Episode 7), and it is one of my favorite episodes in the series so far. Matthew Weiner doesn't usually show him trying to come up with ideas, or banging his head against the wall when he can't come up with anything. Besides the very first episode, which opened with Don solo brainstorming for Lucky Strike at a diner (the challenge was that it had just become illegal to promote cigarettes by calling out their medicinal properties, go figure, see above re toasted), Don's creative process has been notably absent from the four season-old show.
So I was happy that "The Suitcase" finally showed Don trying to tackle a standard advertising challenge - a mental block. Get a brainstorming buddy, preferably someone you like but definitely someone way more junior than you, so you can feel superior when you start feeling defeated about not having arrived at that brilliant idea.
Start getting personal with brainstorming buddy even if you've hardly done that in the past four seasons; you never know what ideas it might generate.
Extra points for the decked out YouTube page, Chris Evans wallpaper, and music by Friendly Fires. Users are alerted on daily deals with promotions for restaurants, spas, stores, home services, etc. I subscribed to their updates while in New York recently and got offers for discounted gym classes, maid service and restaurant gift certificates.
As we kick off a brand new year and everyone heads back to work, we have tried to find a way to fill up those commuting hours once again.
The Moz blog is undoubtedly one of the best to read if you’re looking to stay on top of industry news related to SEO or inbound marketing initiatives. Each of their posts provides real value, offering actionable insights or even “how-to” articles related to SEO.
One of their main objectives is to provide education to marketers, so there are plenty of events and research documents, as well as access to a lot of resources including eBooks and whitepapers. Recently some of their posts covered the CES Tech event in Las Vegas by posting panel discussions and blogging about different topics that were covered throughout the event. The insights on the Econsultancy blog range from the entire digital marketing spectrum, and even dive into more specific niche industries.
When it comes to innovation and the latest and greatest in digital marketing, Econsultancy always has it covered. The Kissmetrics blog offers analytics and testing insights on everything you’d ever need when it comes to marketing. Arguably the best part about their insights, and their real differentiator in comparison to blogs that are seemingly similar, is that nearly all of their thoughts are backed by corresponding metrics that support and provide reasoning for the advice they’re giving.
Convince & Convert offers a variety of resources including a website, blog, podcast, books, and ebooks.
Their articles help you look at your own content in a new way, and think outside of the box in regards to what opportunities you could be incorporating into your own digital marketing strategies. What is great about Socialfresh’s posts is that many of them include alternative media embedded in them. This is a great blog for someone who may not have the time to sit and read multiple articles at a time. PR Daily News combines industry-related news with other top stories going on throughout the world that day.
It hones in on communication and PR conversations and topics by highlighting tools, trends, and techniques to make you sharper, while making your job easier. They provide interesting technology focused articles, and some predictions for the industry, while constantly remaining ahead of their field. We balance the scale between the importance of technical and results-driven marketing, and creative campaigns, and work to highlight everything in between through our bi-weekly posts. Digital marketing blogs are a great way to stay on top of what is going on in this rapidly-changing industry. Thanks for Such nice list of bnlog which i must have followed but just knew one that is moz of them.I think following this blog is important for anyone who is running any kind of blog. 0We have been searching for some of the best content marketing blogs from around the web, revealing all the latest updates on successful content marketing and social media.
Diane encourages marketers to showcase their brands and content platforms in order to keep consumers interested. Media companies can act like content machines, which is why Michael insists that companies need to start thinking like them. Dan believes that in today’s marketing society everyone has to be world class in order to achieve success. Online content can be the primary driver for marketing success but David identifies that buyers will now often have the leverage to suss your business out. David’s recognition that there is an on-going communication revolution and how business’s must be aware of this in order to remain successful.
Joshua believes that by targeting the same users across mobile and desktop devices, you are in fact limiting your targeting pool.


Social media has permanently changed the role of marketers as well as the relationship between brands and consumers. Clinton reminds us that marketers are being paid to come up with solutions that their clients have not yet thought of. 9. Want an easier way to see what portion of your SEO clock should occupy certain activities?
Hallam internet has made it easier to visualise your business path to local SEO success with their new SEO infographic. Jason argues that in order for brands to maximise their search interest, traffic and sales opportunities, SEO’s need to look at the entire marketing picture to gain a better understanding of how media outlets are interacting with each other.
These are just a few of many inspiring blog posts covering a variety topics within content marketing that we have read this week.
The Rockstar Content Marketing GuideDownload our free guide here and make your content marketing rock star level. The blog on this site is one of the most informative out there about the subject of digital marketing. This site’s blog features thought leadership and how-to articles from the best in the business. The folks at software marketing firm Marketo understand that, which is why there’s a “most shared” and “most read” section on their blog.
Sign up for Convince & Convert’s newsletter – the consulting firm sends them out four times a week, and you can pick your topic of interest. Peggy has gotten more and more empoweredly awesome this season and gets major screen time — one-on-one with Don. They usually show him rejecting concepts from his team during creative internals, cut to the client presentation when he suddenly sells a campaign like "The Carousel".
Without seeing Don writing or working on ad concepts has made me wonder if Weiner really understands, or cares to show, the often frustrating process of advertising development.
Don, on the other hand, is hardly ever shown at a loss for ideas and thus he has become an iconic advertising superhero who has brilliant flashes of insight as the need arises, even if that moment is midway through a client presentation.
For most of the episode he and Peggy attempt to crack a brief for Samsonite, trying to find an idea that shows how much tougher their luggage is. Even if you've thrown up on yourself and in front of much more junior and, let's face it, inferior, brainstorming buddy, start the work day with a fresh shirt from your fresh shirt drawer. Cause as inferior brainstorming buddy leaves from all-night overtime looking like yesterday's trash you reveal the mockup of your groundbreaking idea.
When someone listens to Boyz II Men, or reminisces about an ex-boyfriend, their friends might retort with "senti naman!" ("how sentimental!"). But searching for it will show hundreds of new entries in a few seconds, so at least a few thousand today alone! Websites offer group deals - discounts, gift certificates, etc - that are activated once a minimum number avail. Each announcement includes the original price, discounted price and the minimum number of people that need to avail for the discount to be activated.
While the right marketing could drive enough interest and participation in GMA, this might not be enough to constitute critical mass. Atienza is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Delivrabilite, personnalisation dynamique, tendances digitales, encodage HTML, exploitation des donnees… Un top 10 des actualites data & e-mail marketing de 2015 realise selon vos preferences.
Nous vous donnons rendez-vous en 2016 pour retrouver toute l’actualite Data Digital Marketing. So we put together our list of the best digital marketing blogs that we think are informative, entertaining, and essential to the marketing community.
Any good digital marketer understands the importance of SEO, and how ever-changing the guidelines, rules, and regulations associated with search results can be. Every Friday, they post a “Whiteboard Friday” video as part of a recurring series, diving into different topics under the giant SEO umbrella. The Content Marketing Institute offers some of the best advice around in terms of how content can help your brand. Any successful content marketing plan has undoubtedly utilized some of the expertise shared through the Content Marketing Institute—whether they realize it or not!
From updates in content management systems, to new features on social media platforms, their posts are informative and relevant. This live blog allowed people, who may not have been able to make it to the actual event, stay informed and become a part of the discussion even though they were not in attendance. Whether you’re B2B or B2C, or work in fashion or healthcare, Econsultancy offers advice for marketing that nearly any business can apply to their tactics to help reach their own objectives. They are digital marketing advisors led by Jay Baer, and it is the perfect stop to learn more about digital advertising. Most of them are podcasts covering the topic of the blog post that it is within, but others include videos and speeches or presentations at various events. It keeps all the information you need to stay on top of things in one easy newsfeed as opposed to switching to a bunch of different outlets to learn about news topics from different industries. From gadget and tech coverage to marketing campaign insight and analysis, they offer a lot of quality information.


They have a section of their blog that includes a number of downloadable trend reports that discuss “ the future of…” a number of different industry-related topics. We take pride in our work, and we enjoy discussing a number of different topics that shape the industry in which we operate. From strategy, design, and marketing, to website and mobile app development, you can find it all here at BFM.
We post 2-3 times per week with great content and tutorials to master the world of digital marketing! When she’s not writing and researching, the New Jersey native is a big history buff who enjoys traveling, watching movies, and taking too many pictures of her dogs. Here she provides us with 5 common sense stages in which you can plan and integrate your content into different events. He shows us 5 characteristics that you should adopt when considering your marketing strategy, some of which include relevance and agility. By setting yourself a publishing schedule you can ensure that you are consistent and gain more authority and respect from your consumers.
He talks about how many marketers have made massive progress in sales and public relations, however by using ‘Signals’ as a tool, these real time notifications can really boost a business’s achievements. It’s hugely important that you analyse all of your channels and he advises that the best approach is to take advantage of channel-specific targeting abilities of each device, rather than trying to gather techniques to find the same consumers on various devices. Mhairi inspires us with ways that we can naturally capture the attention of customers, for example by listening before you act and sharing knowledge.
It is therefore important that great marketers combine skills with fearlessness and conviction. David lets us look and learn from Macy’s most recent marketing campaigns, emphasising their successful multichannel strategies using Facebook, Twitter, Pinterest and Instagram. Jannike covers topics such as Google places for local SEO, on-page factors, social signals and condensing local SEO info when discussing how you can best visualise your local SEO achievements. He covers two ways in which you can do this, one being by using radio adverts to drive brand awareness and hopefully encourage immediate consumer action. It already is – visit the Social Media Examiner to read articles, listen to podcasts and learn more about social media marketing.
Search Engine Land has the latest news about what’s happening in the field of digital marketing to keep you up to date. They contribute thought leadership on an assortment of topics related to digital marketing. The experienced digital marketer offers readers insights grounded in marketing fundamentals.
Or even better, he comes up with an insight + idea on the spot while presenting — obviously, "It's toasted".
Its sizable user base guarantees a good chance for participation and its website claims that it has saved users almost $450 million. The Moz blog covers everything you need to know with the right amount of detail to make it comprehendible without being overwhelming.
Whether it’s an analysis of an announcement from Google about a recent algorithm update, or a guide for keyword planning, the MOZ blog should be a go-to for any marketers or business owners looking to deepen their knowledge of SEO and learn how they can better integrate it into their overall marketing plan (if they aren’t already).
The team at Kissmetrics regularly examines statistical trends to create reports that can better inform brand’s online performance. Each of the articles are short and simple that get to the point of what they are discussing, while still remaining insightful and informative. It’s an obvious choice to include some digital media in a blog that highlights digital marketing, and a welcomed alternative way to consume the information being presented. This balance makes for a blog that is easy and enjoyable to consume a variety of topics at once, without anything getting too repetitive. Aside from being visually appealing, they pose questions and topics that are interesting and engaging to the curious reader. And forget about discussing marketing trends for 2016, these guys already have forecast for 2017. Our digital marketing blog prompts a number of different conversations from digital trends, to marketing innovation and best practices. He highlights 3 powerful tips for building your business and career via different social methods.
To make life easier for you, we’ve compiled a list of the ten best digital marketing resources.
In this case, a social client call that is going to be sans alcohol (client and copywriter are recovering alcoholics).
These posts help create solutions for companies looking to improve their online marketing, and a lot of their findings can help to shape the decisions made for a lot of companies as they try to achieve their marketing goals.
The diverse topics that are covered focus a lot on the power of social media and how the industry is evolving.



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