Seeing as I work in the direct mail marketing biz, I pay attention to my junk mail more than the average person. Lastly, there are things that stick out to me because I’m in the direct mail business. While the contents of the letter were focused on the recipient, the contents of the book are all about the resort. In a world overflowing with text messages, emails, tweets and video, a hand written letter delivered to a mailbox stands out, grabs attention and stirs positive emotions in the recipient. Business cards are used more often than any other form of marketing for a business, and yet it is almost always the most overlooked piece of design. Show them what you sell in the most professional way possible and you’ve got yourself a great piece of advertising. Every so often I come across a piece that strikes my fancy, either because it’s particularly good or particularly bad. Pelican Hill is a full service resort in Newport Beach and the purpose of their mailer was to get us to book a company holiday party with them.
Since the rest of the letter was written in paragraphs, the list stood out and its contents were intriguing.


Instead of getting a sales pitch telling me how great The Resort at Pelican Hill is (which is what I was expecting) I was offered help in planning my upcoming holiday party. Things like paper quality, unique branded letterhead and a legible font type all work together to create a professional presentation. Once they sparked my interest and identified my need, it was time to show me how they could meet that need. That custom brand is created on a mailing postcard which you can use for thousands of direct mail marketing campaigns. The basic principle behind signage is to draw the attention of consumers to the product you have for sale, and we have many options to meet even the most unconventional of needs! I’ll take you through each piece of the packet and highlight the things that make it awesome. The letter was centered on me and my needs and outlined the ways that Pelican Hill could meet those needs. Without opening anything I was able to see the personalized letter and the stunning cover of the booklet.
As you look through this and see things you’d like to use in your own business, let us know!


The letter didn’t tell me how great Pelican Hill was, instead it lead me to draw that conclusion on my own. As a graphic design, mail and print house we can put together any type of direct mail piece you’d like to promote your business. Without reading a single word, I was able to get a feel for what the resort was like and what kind of party I could have there. Why waste time and resources coming up with ways to interest people in opening an envelope with great content when you can just use the content itself to spark the recipients interest?
But if you can’t get a sale, the next best thing is to get people talking about your brand, company or service. Plus it goes right along with the clean, minimalist look that is present in the letter and the booklet.



Flash video hosting free
Online advertising costs 2013


Comments to «12 step video sales letter»

  1. Lady_BaTyA Says:
    Video footage with a standard camera and supplemental audio with video.
  2. Bakino4ka_fr Says:
    And cost-free courses, numerous of them reporting and evaluation features are crucial.
  3. HsN Says:
    Viewed YouTube Video ??Tweet This like.
  4. PREZIDENT Says:
    Files, xls or xlsx files, and.