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How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc? Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees. Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business.
A Focus on industry specific advertising in magazines or related websites, Search Engine Advertising via Google and Bing and Outdoor advertising such as billboards and posters.
The purpose of this article, and those that we will produce for you in the coming months, is to explain the different categories of advertising and the advertising media that fall within each category.  We will specifically be looking at the benefits and pitfalls of each of them with the professional but budget constrained small business in mind.
However, before we turn our focus to these particular channels, let us first take a look at the four broad categories of advertising into which these channels fall. Print Advertising – Any printed advertisement, whether that be in a newspaper or magazine, a newsletter, a leaflet or flyer that you pick up when you’re out and about, or an item of direct mail that is delivered through your letterbox, will fall under the banner of print advertising. Print advertising is the most long-standing advertising channel and is still one of the most popular with start-ups and small businesses because producing an effective print advertisement can be relatively cost effective and straightforward, providing your advert contains a few essential elements (we will cover these in some depth later in this article when we look at advertising in industry-specific magazines).
Broadcast Advertising – This covers all advertising carried out via television and radio.
Outdoor Advertising – This refers to any type of advertising that reaches the consumer when they are outdoors. There are a few essential elements required for the production of an effective print advertisement. Illustration – This is not essential and should not be included for the sake of it but something that is visual and relevant will work well to reinforce and expand upon the message in your headline. Main Body content – As with the headline of your advertisement, the language used in the main body of the advert needs to be easily understood and the tone must be sincere. A Call to Action – Following the main copy of the advertisement, you must include a call to action.
Layout – There needs to be a focal point to the layout of your advertisement; a point where the reader’s eyes land on the page. Colour vs Black & White – Colour is more expensive than black and white and would be necessary for most industry specific magazines, however for some other print media, black and white would be appropriate.


Size and Shape – The cost of print advertising within any given publication is determined by the size and shape of the advertisement, with certain locations such as the back cover commanding a higher price. Although traditional print advertising still forms a major part of any marketing program, online advertising is now the largest advertising medium in the UK and therefore should not be overlooked, particularly advertising on industry related websites.   These websites have the same benefits as industry specific magazines in terms of reaching your target audience and your readers’ perception of the credibility of your chosen advertising media. One of the biggest areas of growth is in Search Engine Marketing, which has been responsible for much of the growth of online advertising revenues in recent years. Search Engine Advertising involves the promotion of websites by improving their visibility in the result pages of Search Engines such as Google and Bing.  Google AdWords is by far the most popular paid search advertising platform, however Bing is now stepping up their game to get a bigger slice of the action. When searching for products or services on the internet, prospective buyers will enter certain words (known as keywords) into the search engines.  Advertisers can bid on these keywords so that their advertisement pops up alongside the search results for the prospective buyer’s online search. Advertisements are seen by individuals when there is a very strong chance that they are already in buying mode – In an increasingly competitive marketplace and an increasingly digital world, Search Engine Advertising is one of the most cost effective ways to grow your business. Both platforms (Google and Bing) offer their own getting started guides and helpful tutorials but here are a few tips and tactics that we think you might find useful.
Advertising can be a very effective marketing technique for small and mid-sized businesses. How to Get Started with Advertsing - Getting started with advertising is typical of any business decision you make. Rooftop Advertising - Discusses the effectiveness of rooftop advertising and how it can get customers to recognize your business.Pros and Cons of Advertising - What are the pros and cons of advertising? Craigslist many times myself, appreciating its free classified ads, and have found it very effective in selling my items quickly. It’s always worthwhile including award logos and accreditations to reinforce the credibility of your business.
This often contains some sort of offer for the prospect and is designed to prompt them to take a specific action such as contacting you for further information or visiting your website.  This message will be more effective if it contains a sense of urgency such as “Call today to receive 10% off” or “Hurry, limited stock available”.
This is usually either the headline or an illustration, after which they should then be lead through the copy by the white space, other graphics and text to the call to action. At first, it seems very complex but if you can isolate a few simple principles of how to approach advertising, advertising is easy and it can be a boon to your business!Introduction to Advertising - Learn how advertising works. You know that advertising is a paid mass communication via print, TV, radio, websites and other media, but do you truly understand the advantages and disadvantages of using advertising to grow a business.Using Sex Appeal in Advertising - Is it really effective? Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand. Be as specific as possible to attract people who are searching with commercial intent and are ready to buy.


Our marketing company provide a simple guide that will help you avoid the common pitfalls when creating a Search Engine Advertising campaign – get your free guide now and avoid the 5 most common Google AdWords mistakes. Their job is simply to help you reach your goals by presenting your company in the best possible light.Evaluating Advertising Efforts - Modern day businesses are being forced to contend with the fact that there is ever-increasing competition and a subsequent shrinking of profit margins. This has forced managements across the business sector to enforce strict appraisal measures on every type of expenditure, including advertising.
This is a short guide in use of sex appeal in advertising and marketing campaigns.Should a Start Up Advertise? However, many experts argue that advertising should only be used to enforce a recognizable brand, not to develop one.Basic Approaches to Advertising - There are so many products and services on offer in the market, many of which are similar, and some which are quite unique.
These qualities will count for little if the customers expected to buy them have no knowledge of their availability.
What does a business have to do to get the word out?Advertising Options for Entrepreneurs - In determining the type of medium or media that will be used in an advertisement campaign the management must seriously consider the inherent characteristics of each medium. What are these characteristics that serve to set one medium apart from the others and thus form a basis for the selection of one and not the other?Selecting an Advertising Medium - In selecting an advertising medium certain decisions must be made. What are the factors that aid in making these three decisions?Reasons Flyers Fly Without Results - Flyers reach consumers' hands but what after that? Here's how to keep your ad campaigns squeaky clean, effective and lawful.Blimp Advertising - Explains the advantages of using blimp advertising to promote your business. Highlights reusability, affordability and durabilityFinding Free (and Almost Free) Advertising for Entrepreneurs - Advertising can be one of the most expensive items for many entrepreneurs. Word of mouth is only one of the free and almost free opportunities for advertising that the creative entrepreneur can use to cut back on advertising expenses.Seven Low-Cost Advertising Ideas for Small Businesses - Sometimes the most obvious mainstream advertising venues may be too costly or ineffective for many small businesses. This article presents seven alternative advertising venues that are perfect for the promotion of small businesses within the local community.Advertising My Business - If your business could use a boost, maybe it's time to ramp up your marketing efforts. But before you do anything else, you need to consider a few key points about the age-old problem of "advertising my business".



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