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No Pakistani brand manager, or advertising agency, can afford to ignore this market anymore. With their clients increasingly demanding digital media as part of their marketing strategy, advertising agencies are scrambling to include digital advertising as part of their portfolio of services, according to sources in the advertising business.
The Pakistani internet population has grown less than 10,000 in 1996 to well over 20 million in 2011, according to statistics compiled by the Pakistan Telecommunications Authority. Some of the leading names in digital advertising in Pakistan are specialist players, who often focus on internet and text message advertising, such as Converge, which focuses on helping companies reach customers through social media platforms, as well as mass text messaging.
One of the oldest specialist digital media players is Symmetry Digital, which started in 2003 and claims to be the largest online advertising agency in the country.


The advent of these firms has forced the older firms to either build up their own digital media capabilities or partner with these niche players. On the other hand, Lowe & Rauf, easily one of the oldest advertising agencies in the country, has decided to build up its digital media capabilities from scratch. According to research conducted by B Solutions, a Lahore-based digital media agency, about 60% of Pakistani consumers engage with brands online. Weber Shandwick, has appointed Stephen Davies as European digital health director, a newly-created role to capitalise on the growing area of digital health. Davies started the role in early January and reports to UK health managing director, Lucie Harper and European health managing director, Rachael Pay. Well-known in digital communications and digital health circles, Davies joins the agency at a time when the worlds of technology and health are converging. Harper said, “Digital has always been important to our health clients but our own research has shown that it’s reluctance rather than regulation that prevents some brands – particularly those in pharma – from engaging in two-way digital activity such as social.
Davies added, “Weber Shandwick is a leader in health communications and a pioneer in recognising the creative disruption taking place in the space.
With all but one or two award shows done and dusted for the year, I can honestly say that I have been delighted to see the standard of creativity in healthcare grow from strength to strength. Recently I judged at one of the major healthcare award shows along with some of the industry’s best – people I respect deeply. Saving dogs, a hashtag for mums about how amazing their child is, helping hungry people or recruiting medical staff for the armed forces – for me seems broader than health or not even health at all.
We did discuss the fact that it lifted the game in terms of thinking and execution, but it was acting as a guide stick of where we need to be rather than being a true health entry.
But do these types of entries make the interactive visual aid that has been under the red pen of medical advisors feel boring? The bigger question is (and the part of the reason why award shows were there in the first place), how are we going to lift pharmaceutical communications to a better standard. So with all this in mind, I believe we do need an awards show for healthcare, but it has to be very different to the shows we currently have.
Pharma is a weird and wonderful world and very specialised one, so when it comes to judging creativity, should it not be seen through a slightly different lens? Against a bigger picture of an overstretched NHS, helping to effect change that can benefit people’s lives reflects Langland’s core purpose of creating ‘ideas for a healthier world’.
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With our 7 websites  regular coverage including areas like London, Cornwall, Bristol, Manchester and Norfolk we aim to provide the highest professional chefs to you. Search our database of agencies and get the best possible relief chef contractors & responses and choose the right freelance relief or contractor to suit your business and budget. Companies that advertise to consumers are becoming increasingly keen on utilising the amount of time Pakistanis spend online to advertise to them, especially since it appears to cost a lot less to advertise on the internet than it does on any other media.


The company was founded only five years ago and already has several big name clients like Unilever, Pakistan Telecommunications Company, Mobilink, Hewlitt-Packard, Bank Alfalah, Nokia and Pakistan State Oil. Its client roster is certainly large and impressive, including some of the best known brands in Pakistan. Some of the larger firms – despite their global presence – have seen the advantage of partnering with the smaller players who have specialised knowledge and capabilities about the local market. Lowe & Rauf is the agency behind some of Pakistan’s best-known television advertising campaigns, such as Lipton Tea’s “chai chahiye” campaign. He will oversee the company’s European digital offering for new and existing health clients.
Does it make the print ad idea that has made it through the treacherous journey of a pharmaceutical marketing department and research group feel flat?
If it isn’t bringing you on the brink of tears or changing the world as we know it, it won’t get a real look in. How are we going to inspire true healthcare agencies that live and breathe health everyday? They are mostly celebrating work that’s for the good of man (or animal) kind and I believe you could tack anything to that and call it health. The simple, contemporary logo updates the rather staid, traditional experience of high street pharmacy for the realities of modern retail.
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Another of its competitors is The Next Big Thing, which goes by its acronym, TNBT, a relatively newer firm that has an incredibly young team but an equally impressive array of clients.
For instance, in March of this year, the Pakistani subsidiary of J Walter Thompson – one of the largest advertising agencies in the world – acquired a minority stake in Converge. For even such a well-established agency to be looking to digital media suggests that the Pakistani advertising business has come full circle: no agency can expect to be in business without having a strong digital capability in its portfolio.
Does it make the medical education program that the regulatory body has scrutinised to the inch of its life look dull? It’s the strategy that creatively and intelligently weaves its way though the minefield of regulations and treatment indications. Along with our 6 dedicated chef websites like reliefchef and chef-jobs we are a highly visible presence on the web with over 850,000 combined visits. The medical writing that’s taken highly scientific information and made it code compliant yet highly persuasive to a cynical physician.



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