Publicis Healthcare Communications Group (PHCG), a part of Publicis Groupe, announces the acquisition of Langland Advertising, Design & Marketing Limited. As the world’s most creatively awarded healthcare advertising agency, Langland turns healthcare intelligence into creative engagement, making work that cuts through in every channel, whether it’s for a product, a service, or a clinical study.
Langland works with 9 of the world’s top 10 global pharmaceutical companies launching and revitalising licensed prescription only medicines and has also developed an outstanding reputation for its work in Patient Access & Retention programmes for clinical trials. Langland Chief Executive, Philip Chin said, “Our strategy is to scale and replicate the Langland brand internationally to create a global health and wellness advertising network to better serve the needs of our clients. Nick Colucci, CEO of PHCG added, “Like many people in healthcare communications, I have admired Langland’s exceptional achievements for many years. Philip Chin will continue to lead the Langland business alongside the existing senior management team. GlaxoSmithKline Consumer Healthcare today announced the launch of the 60-Day Kickstart – a new campaign on Facebook that offers free support for striking a healthy, balanced diet in the new year.
As part of the program, the alli® brand has teamed up with celebrity chef, restaurateur, and author, Richard Blais, for exclusive, easy, healthy recipes and NY Registered Dietician, Betty Kovacs, who will be making regular appearances online and offering her expert advice. Following a hugely successful inaugural year, Publicis Healthcare has welcomed two new recruits to its unique multi-agency internship programme, The Lab: A Place for Bright Sparks. The Lab, which is the first of its kind in the health and wellness space, is designed to attract people from unconventional backgrounds to the healthcare agency world.
This year’s Bright Sparks, Zoe Bishop and Xandria Carelse-Dutlow, were selected from a pool of over 300 applicants following a gruelling assessment day in September. Over the next six months Zoe and Xandria will work across the four agencies that make up Publicis Healthcare in the UK (Publicis LifeBrands Resolute, Real Science, Saatchi & Saatchi Health and Digitas Health LifeBrands).
Jonathan Webb, one of last year’s Bright Sparks, is now a Junior Art Director at Publicis LifeBrands. As well as finding their Bright Sparks, the Publicis Healthcare agencies also discovered talented people for permanent roles during The Lab assessment days.
India is considered to be a great source for creativity; its people are sought after by everyone abroad and they command a lot of respect in the International Advertising Community. The advertising in India is quite superior and the local talent boasts of high production values with interesting ideas and concepts, thus, making it a desirable hub for International Recruiters. Other Advertising Career OpportunitiesThere are many professions, trades and art forms that are closely connected with the advertising industry. EligibilityThough there exists a wide assortment of educational backgrounds which are applicable for accessing the avenues of advertising, but most of the employers favor candidates with a broad liberal arts background plus experience in related occupations. For management positions in advertising, some recruiters also look for a PostGraduate Degree in advertising or journalism. Like other industries, advertising industry worldwide has toed the line where they look for Indian workforce for outsourcing bulk of their work. Resume Format TipsThe resume format is an important factor that can lure prospective recruiters or employers to hire you. Novartis has launched a new online campaign to raise awareness of chronic eye conditions with a unique approach to personalising the user’s experience.

At the heart of the campaign is a video that incorporates pictures from viewers’ own Facebook accounts, significantly increasing the chances it will resonate with its audience. Facebook Connect allows user data to be viewed outside the social network and is more commonly behind tools that let users sign into other websites using their Facebook identity or post article links directly from a website to their Facebook profile. Novartis stresses on its new campaign website that, despite the potentially unnerving experience of seeing your Facebook pictures appear on another website, users don’t need to worry. Novartis has backed up Set Your Sights with dedicated presences on Facebook and Twitter and, appropriately enough, it’s the Social Network rather than its micro-blogging rival that is getting most traction.
Lucy Allen joins the Account Team having recently graduated from the University of Exeter with a degree in Human Biosciences.
Anjani Patel, who joined the emotive team as an Account Executive at the beginning of 2014 has been promoted to Senior Account Executive. Adam Goodband joined emotive as a Strategic Planner in January 2014, having previously worked as a Medical Writer at Sanofi Pasteur MSD, has been promoted to Senior Strategic Planner. Langland is head quartered in Windsor, England, and is one of Europe’s largest and most highly regarded healthcare communications agencies.
Named as Cannes Lions Health Agency of the Year in 2014 and 2015, and Global Healthcare Agency of the Year in 2011, 2012 and 2013, Langland has amassed over 300 awards in recent years, including five Best in Show winners at the IPA Best of Health Awards. Following discussions with Nick Colucci, CEO of the Publicis Healthcare Communications Group (PHCG), it was clear that we would realise our ambition better and faster as part of the Publicis Groupe. The outstanding work, which they have created for their clients and the quality of the talent within the company, speaks for itself. Joanna Chin will step down from her role as COO to pursue other opportunities outside of the health and wellness communications sector.
GSK is passionate about helping people achieve a healthier lifestyle so they can see enjoy their successes.
Anyone over the age of 18 can apply and the judges assess candidates on talent and passion rather than formal qualifications.
After impressing the judges last year, Rosie Mossey joined Publicis LifeBrands as a Junior Designer and Kate Craggs joined Saatchi & Saatchi Health as a Junior Medical Writer.
It identifies and nurtures talented people who may otherwise be locked out of the industry.
In a typical Ad-agency, there are various job options, like, an advertising manager, who administers creative, in-house accounts, and Media services departments. You may find one of them suits your talents best, or, they could open the door to a career in an agency. Projections for the coming years suggest an average growth of over 30% for marketing research analysts, advertising managers, and visual artists. A bachelor's degree in sociology, psychology, literature, journalism, or philosophy, among other subjects, is more acceptable. The course of study should include marketing, consumer behavior, market research, sales, communication methods, technology, and visual arts.
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Having a strong interest in the healthcare sector, Lucy is looking to apply the knowledge gained during her studies in a creative and ambitious agency environment.
Adam’s promotion is well deserved as his unique blend of scientific copywriting skill and passion for innovative technology has allowed him to deliver strategic and data led insight that has led to the development of winning pitches and proposals throughout 2014.
Founded in 1991 by Philip and Joanna Chin, the agency employs 100 people, serving a wide portfolio of clients across Europe and North America. The alliance will enable Langland to expand its capabilities into more diverse areas and provide our clients with considerable additional advantages through Publicis Groupe’s resources and global infrastructure.
Langland is a very special agency and I am proud and delighted that Philip and Joanna have chosen to join the PHCG network for the next stage in the Langland journey. This year, Joanna Dorling and Sofia Beccarelli have been welcomed by the Publicis LifeBrands team as Account Executives and Antoinette Ale has been hired by Real Science as a Junior Account Executive. And, crucially, it brings new perspectives and fresh, unrestrained thinking to the healthcare arena. The global impact of the Indian aptitude with respect to the advertising Industry is not only being noticed but appreciated worldwide. Then there is an account executive who manages the account services department in advertising agencies, determines the need for advertising and maintains the accounts of clients. Her unique experience in science communications will help emotive to continue delivering effective and innovative solutions for our clients. Anj, who came to emotive as a trained Pharmacist has proven herself to be an exceptional member of the Account Team.
Publicis Healthcare partners with organisations including The Ideas Foundation and Not Going to Uni to promote the scheme. Another vital department in the advertising world is 'The creative services department' which is responsible for developing the subject matter and presentation of the advertisements. An opportunity to work on global brands is helping the local talents think, and stay ahead with the rest of the world. Throughout 2014 Anj has played an integral role in several industry leading projects, including a recently launched virtual reality project that takes users inside the human heart – a world’s first using Oculus Rift and Microsoft Kinect technology.
The work was always interesting and challenging, and the people I worked with couldn’t have been nicer or more talented.
There is a creative director who oversees the copy chief, art director, copywriters and associated staff.
In this knowledge driven industry, its the Indian Advertising Industry's ideas and accepted wisdom, which has shaped winning strategies and scripted many success stories.
Then there exists a media department which is headed by a media director who organize planning groups that select the communication media, like, radio, television, newspapers, magazines, Internet, or outdoor signs in order to disseminate the ads.

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