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The purpose of these ads that appeared in industrial publications was to focus on Toyotaa€™s commitment to safety in its new line of forklifts. We devised the crash test dummy character who evolved throughout the ad campaign by changing roles to illustrate different product safety benefits. Percept Brand Design were also called upon by DAS as a Sydney creative agency for marketing brochures for Toyota, such as this one designed for their promotion with the Australian TV show The Block.
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Almost any product under the sun can be turned into a promotional item, but make sure the item you choose is connected in some way with your brand.


While it may be tempting to order 5000 pencils or plastic cups emblazoned with your logo for next to nothing, think twice before placing that order.
Promotional items should have a great design and colors, but should also be unique and interesting. Along with being functional, tied to your brand, high quality and eye-catching, your promotional item needs to have maximum exposure. About the Author: when Steven Payne isn’t reviewing in-pack promotional items, he is actively engaged in the marketing and advertising blogosphere keeping his readers up to date and informed! This is mostly spent with their preferred advertising agency in Sydney, but on occasions they choose to use Percept for strategic design and creative for press ad campaigns. Millions of promotional items, also known as “swag”, are given out every year.  Promotional items first appeared in the early-18th century, when George Washington used small bronze pins to promote his re-election campaign in 1789. If you’re a tech company, think branded card readers, USB  mug warmers or smart phone cases. To successfully market your brand, your promotional item has to be of some use to your consumer. Choose smaller (or smaller quantity) high-quality items in lieu of larger (or larger quantity) low-quality items.  If you give away cheap or poorly-made promotional items, people may associate the quality of the items with the quality of your business – a huge negative from a branding perspective. Be it Print, Television, Radio, Outdoor, Brand Management, Designing and Printing Services and or communication consultancy.


Using Percept as a boutique creative agency on select projects adds variety of design style to their advertising.
Magnet clips, pizza cutters or tape measures might be the perfect fit for a real estate business. Ink pens tend to stick around in offices, and refrigerator magnets with helpful information in addition to your branding (such as a directory of local numbers associated with your industry.) If you have the budget, think about a bigger item that’s used frequently, like an umbrella or high-quality tote.
Compared to other forms of advertising, 20 percent said they made a purchase after receiving a promotional item whereas only 4 percent said they purchased after viewing an ad online! Eye-catching and unique promotional products are more likely to stick around and be shown off, which increases the prominence of your brand – and the likelihood other customers will see it. Fragile or glass items can break easily, and seasonal items may only be used a short amount of time.  Also stay away from extremely personal promotional items.
Choosing a product that reflects your industry can help your customers connect with your brand. The goal of using promotional items to market your brand is so that each piece can be seen — and that won’t happen if your promotional item is tucked away in a cabinet or drawer!



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