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Advertising, promotions, and marketing managers inspect layouts, which are sketches or plans for an advertisement. Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
About 31 percent of advertising and promotions managers worked for advertising agencies in 2014. A bachelora€™s degree is required for most advertising, promotions, and marketing management positions. The median annual wage for advertising, promotions, and marketing managers was $124,850 in May 2015.
Employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers. Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.
Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations. Advertising managers can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily. Advertising managers work with sales staff and others to generate ideas for an advertising campaign. Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads.
In addition, some advertising managers specialize in a particular field or type of advertising. Advertising managers known as account executives manage clientsa€™ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising.
Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Marketing managers estimate the demand for products and services that an organization and its competitors offer.
Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizationsa€™ customers are satisfied. For example, a marketing manager may monitor trends that indicate the need for a new product or service.
Advertising, promotions, and marketing managers may travel to meet with clients or representatives of communications media. Because the work of advertising, promotions, and marketing managers directly affects a firma€™s revenue, people in these occupations typically work closely with top executives. These managers typically have previous work experience in advertising, marketing, promotions, or sales. Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less.
The lowest 10 percent earned less than $66,090, and the highest 10 percent earned more than $187,200. Employment of advertising and promotions managers is projected to grow 5 percent from 2014 to 2024, about as fast as the average for all occupations. Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Advertising, promotional, and marketing campaigns are expected to continue being essential as organizations seek to maintain and expand their market share. Newspaper publishers, one of the top-employing industries of advertising and promotions managers, is projected to decline over the projection period.
Through the Internet, advertising campaigns can reach a target audience across many platforms. Because marketing managers and their departments are important to an organizationa€™s revenue, marketing managers are less likely to be let go than other types of managers. Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. The Occupational Employment Statistics (OES) program produces employment and wage estimates annually for over 800 occupations.
Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices.
America’s Career InfoNet includes hundreds of occupational profiles with data available by state and metro area.
This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers.
Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Market research analysts study market conditions to examine potential sales of a product or service. Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client.
Public relations specialists create and maintain a favorable public image for the organization they represent.
The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised.
The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked.
The Pay tab describes typical earnings and how workers in the occupation are compensateda€”annual salaries, hourly wages, commissions, tips, or bonuses. The State and Area Data tab provides links to state and area occupational data from the Occupational Employment Statistics (OES) program, state projections data from Projections Central, and occupational information from the Department of Labor's Career InfoNet. The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings. The Similar Occupations tab describes occupations that share similar duties, skills, interests, education, or training with the occupation covered in the profile. The More Information tab provides the Internet addresses of associations, government agencies, unions, and other organizations that can provide additional information on the occupation. The wage at which half of the workers in the occupation earned more than that amount and half earned less. Additional training needed (postemployment) to attain competency in the skills needed in this occupation.
Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education. The employment, or size, of this occupation in 2014, which is the base year of the 2014-24 employment projections. Advanced Advertising Promotions combines the power of temporary signage with human directionals and professional sign spinners to drive customers to your business. If you are looking for a shocking and effective advertising medium that can be also cost-effective, contact us now! The web today is a growing universe of interlinked web pages and web apps, teeming with videos, photos, and interactive content.
Over time web technologies have evolved to give web developers the ability to create new generations of useful and immersive web experiences. The color bands in this visualization represent the interaction between web technologies and browsers, which brings to life the many powerful web apps that we use daily. Interactive Websites provide standards-based cross curricular web resources designed to enhance online learning opportunities. College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks. Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Public relations managers also evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and ears of top management. Public relations managers may confer with labor relations managers to produce internal company communications—such as newsletters about employee-management relations—and with financial managers to produce company reports.
A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations.
For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism.


For public relations management positions, some employers prefer a bachelor’s or master’s degree in public relations or journalism. Most advertising, marketing, promotions, public relations, and sales management positions are filled by promoting experienced staff or related professional personnel. Persons interested in becoming advertising, marketing, promotions, public relations, and sales managers should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. Although experience, ability, and leadership are emphasized for promotion, advancement can be accelerated by participation in management training programs conducted by larger firms.
Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers often are prime candidates for advancement to the highest ranks. Advertising, marketing, promotions, public relations, and sales managers held about 583,000 jobs in 2006. Average job growth is projected, but keen competition is expected for these highly coveted jobs. Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition. Median annual earnings in May 2006 were $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers.
Median annual earnings of wage and salary advertising and promotions managers in May 2006 in the advertising and related services industry were $97,540. Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry.
According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2007 averaged $40,161 and those for advertising majors averaged $33,831. The above wage data are from the Occupational Employment Statistics (OES) survey program, unless otherwise noted.
Advertising, marketing, promotions, public relations, and sales managers direct the sale of products and services offered by their firms and the communication of information about their firms’ activities. Please keep your comments on topic to the article -- Any comments posted with embedded links leading to questionable infected sites outside MonsterCollege will be removed and the poster's account will be banned from MonsterCollege. We show a limited number of 300×250 banner advertisements in the right column of our websites pages.
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Muslims and the World is dedicated to awakening muslims to the realities of modern society and the world we live in. About 17 percent of marketing managers worked in the management of companies and enterprises industry. These managers typically have work experience in advertising, marketing, promotions, or sales. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market. They do this for a department, for an entire organization, or on a project basis (referred to as an account). In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments. For example, media directors determine the way in which an advertising campaign reaches customers. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. The jobs of advertising, promotions, and marketing managers are usually stressful, particularly near deadlines. About 2 in 5 advertising and promotions managers worked more than 40 hours per week in 2014. For advertising management positions, some employers prefer a bachelora€™s degree in advertising or journalism. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process.
Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas. Managers often must choose between competing advertising and marketing strategies put forward by staff. These managers must deal with a range of people in different roles, both inside and outside the organization. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. The lowest 10 percent earned less than $42,440, and the highest 10 percent earned more than $187,200. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.
The continued rise of electronic media will result in decreasing demand for print newspapers. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee.
Marketing managers will continue to be in demand as organizations seek to market their products to specific customers and localities.
These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area.
They create the overall design of a project and direct others who develop artwork and layouts.
They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. They help companies understand what products people want, who will buy them, and at what price.
They set sales goals, analyze data, and develop training programs for organizationsa€™ sales representatives. They produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization.
They design media releases to shape public perception of their organization and to increase awareness of its work and goals. This tab can include information on education, training, work experience, licensing and certification, and important qualities that are required or helpful for entering or working in the occupation. Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. This tab also includes links to relevant occupational information from the Occupational Information Network (O*NET). We can agree to promotional designs adapted to the necessity and expectations of our clients in previous accordance with the The Outlet Mall 66 administration.
In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers.
For example, attendance at meetings sponsored by associations or industries often is mandatory.
In 2006, about two-thirds of advertising, marketing, and public relations managers worked more than 40 hours a week. For marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. A course of study should include, for example, marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts, and art history and photography. The applicant’s curriculum should include courses in advertising, business administration, public affairs, public speaking, political science, and creative and technical writing. For example, many managers are former sales representatives, purchasing agents, buyers, or product, advertising, promotions, or public relations specialists. Familiarity with word-processing and database applications is important for most positions.
The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital.
Many firms also provide their employees with continuing education opportunities—either in-house or at local colleges and universities—and encourage employee participation in seminars and conferences, often held by professional societies. Well-trained, experienced, and successful managers may be promoted to higher positions in their own or another firm; some become top executives. Sales managers held more than half of the jobs; most were employed in wholesale trade, retail trade, manufacturing, and finance and insurance industries.


Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016—about as fast as the average for all occupations.
For example, employment is projected to grow much faster than average in scientific, professional, and related services—such as computer systems design and related services, and advertising and related services—as businesses increasingly hire contractors for these services instead of additional full-time staff.
College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. For example, manufacturing firms usually pay these managers higher salaries than nonmanufacturing firms.
To be notified when new articles are published, please subscribe through the RSS or Social Media links above. Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily. They work with the finance department to prepare a budget and cost estimates for the campaign. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. However, advertising and promotions managers are expected to see employment growth in other areas, in which they will be needed to manage digital media campaigns, which often target customers through the use of websites, social media, or live chats. With better advertising management software, advertising and promotions managers can control these campaigns more easily, increasing their productivity, and thereby limiting the potential employment growth.
With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.
Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. This tab may also describe opportunities for part-time work, the amount and type of travel required, any safety equipment that is used, and the risk of injury that workers may face. This tab may also provide information on earnings in the major industries employing the occupation. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotions, sales, and public relations policies.
In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. These managers direct promotions programs that combine advertising with purchase incentives to increase sales. In addition, some of these managers handle special events, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly.
They assign sales territories, set goals, and establish training programs for the sales representatives. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals must still be met. Sales managers travel to national, regional, and local offices and to the offices of various dealers and distributors. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. In small firms, where the number of positions is limited, advancement to a management position usually comes slowly.
Computer skills are vital because marketing, product promotion, and advertising on the Internet are increasingly common. These managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms. Certification—an indication of competence and achievement—is particularly important in a competitive job market. In collaboration with colleges and universities, numerous marketing and related associations sponsor national or local management training programs. Marketing managers held more than a fourth of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed almost one-third of marketing managers. Job growth will be spurred by intense domestic and global competition in products and services offered to consumers and increasing activity in television, radio, and outdoor advertising. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.
For sales managers, the size of their sales territory is another important determinant of salary.
In larger firms, advertising managers oversee in-house account, creative, and media services departments.
In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. In an effort to establish closer contact with purchasers—dealers, distributors, or consumers—promotions programs may use direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events.
They often specialize in a specific area, such as crisis management, or in a specific industry, such as health care.
Advertising and promotions managers may travel to meet with clients or representatives of communications media.
Additionally, the completion of an internship while the candidate is in school is highly recommended. Also, the ability to communicate in a foreign language may open up employment opportunities in many rapidly growing areas around the country, especially cities with large Spanish-speaking populations. While relatively few advertising, marketing, promotions, public relations, and sales managers currently are certified, the number of managers who seek certification is expected to grow. Course subjects include brand and product management, international marketing, sales management evaluation, telemarketing and direct sales, interactive marketing, promotion, marketing communication, market research, organizational communication, and data-processing systems procedures and management.
About one-fourth of advertising and promotions managers worked in the professional, scientific, and technical services industries and the wholesale trade. The account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
They use every available communication medium to maintain the support of the specific group upon whom their organization’s success depends, such as consumers, stockholders, or the general public.
Sales managers advise the sales representatives on ways to improve their sales performance. At times, public relations managers travel to meet with special-interest groups or government officials. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is preferred. Today, there are numerous management certification programs based on education and job performance. The creative services department develops the subject matter and presentation of advertising.
In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. For example, public relations managers may clarify or justify the firm’s point of view on health or environmental issues to community or special-interest groups.
In large, multi-product firms, they oversee regional and local sales managers and their staffs. Job transfers between headquarters and regional offices are common, particularly among sales managers. In addition, The Public Relations Society of America offers a certification program for public relations practitioners based on years of experience and performance on an examination. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.
The media director oversees planning groups that select the communication media—for example, radio, television, newspapers, magazines, the Internet, or outdoor signs—to disseminate the advertising. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers’ preferences.



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