It seems in-game advertising is becoming increasingly prevalent these days with product placement for anything from men’s deodorant to soft drinks. Rabbids Go HomeNotable Advertisement: Capri SunNothing gets these wily rabbit-like creatures riled up like a Capri Sun juice pouch.
Second Life Notable Advertisement: American ApparelThe ginormous social sim Second Life has been prime territory for advertisers to push their products.
Metal Gear Solid Series Notable Advertisements: Playboy, CalorieMate, Apple Products, Mountain Dew, Pepsi, Doritos, Axe, etc.Is it just me, or does Snake suddenly look more attractive? Getting people’s attention and keeping it is THE way to generate the most leads and (possibly) the most sales for your business at an exhibition. Bear in mind that these conversion results are based on social and online campaigns – not exhibitions.
The fun part – the game – gets attention and it cuts through all the “noise” and boring stuff that typically happens at a trade show. And as the games can be branded with your logo, products and key messages the games can get attention and put your business firmly in your prospects mind.
Before – promote the game on social media, email it to your prospect and clients, advertise it online, SMS, or on mobile.


After – use the game in your promotions, in other shows and maybe use it for other advertising campaigns and events. As you can see, it’s achievable to generate at least $10,000 from an exhibition using a game, and quite possible to achieve more than that. The results can be increased if – your client lifetime value is higher, your close rate is better or you get the game in front of more people.
The game gets attention, generates the conversations and leads – which then becomes your future clients. If you have an exhibition, and are thinking about how to get attention and convert that to leads and sales, then consider Branded Mini-Games.
Whether humorous or out of place, these advertisements provide an alternate revenue stream for developers to help offset increasing production costs.
Considering how hard these pouches are to pry open for humans, I can’t imagine the trouble these poor Rabbids must go through to get their fix.
Sam Fisher may be able to keep himself safe from guards, but can he escape the hordes of women trying to get closer to this Axe man? At an exhibition, getting attention and subsequent conversations can generate a lot more results – and conversion rates.


Tie in attendance to your stand with winning a prize, so you can convert players online with attendance to the show.
Run a competition and the winners will be decided using a leaderboard – the top 5 winners get a prize.
Looking at the way products are paired with games tells you a little bit about the demographic that game publishers and advertisers are seeking with each title. Even your virtual character can’t escape the hipster ads, cotton overload, and leotards of AA.
All things considered, a person who spends his time completing covert operations in a skin-tight suit will probably need some antiperspirant.
Konami has also given players a chance to jam out with an iPod, recover stamina with CalorieMate snacks, and discover stray bags of Doritos. Today’s collection includes some fresh and creative advertising ideas with different concepts and creative directions.



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    Leverage that process, make higher.