Prepared $7MM fully integrated brand plan as part of nation's largest student advertising competition. Developed and executed comprehensive research plan including recruiting 120 respondents, preparing qualitative questionnaire  for 12 focus groups, and coding research data.
Team placed eighth nationally out of 150 schools at national competition in Los Angeles, California. Helped develop $35MM Marketing communications plan presented to Toyota and Saatchi & Saatchi.
Led team of three in creating media plan comprising media selection, scheduling and budgeting across TV, print, radio, out-of-home, and online. Scheduled and loaded radio commercials for 20 national and regional clients including Tylenol Blockbuster Video, and Enterprise Rent-A-Car.

Developed promotional plans, and helped with all executional elements for three area concerts.
WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time.
Market research is often needed to ensure that we produce what customers really want and not what we think they want.
Secondary Methods.A  For more information about secondary market research tools and issues, please see my handout.
Personal interviews involve in-depth questioning of an individual about his or her interest in or experiences with a product.A  The benefit here is that we can get really into depth (when the respondent says something interesting, we can ask him or her to elaborate), but this method of research is costly and can be extremely vulnerable to interviewer bias. Interestingly, it has been found that consumers tend to be more influenced by commercials that they a€?zapa€? through while channel surfing even if they only see part of the commercial.A  This most likely results from the reality that one must pay greater attention while channel surfing than when watching a commercial in order to determine which program is worth watching.

Great Resumes Fast is a professional resume writing and interview coaching firm that assists job seekers at every level secure interviews and job offers. They create dynamic, best-in-class resumes and cover letters that consistently  deliver results. Nielsen will actually recognize the face of each family member when he or she sits down to watch). Great Resumes Fast also offers writers with specialization in Federal Resume Writing, Executive Level and C-Suite, Information Technology, Sales and Management.

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