11:19 am September 15, 2010 By Julian Horsey Tweet Share1 +1Shares 1Nielsen has been studying the effect of in game advertising on real-world products and its findings do show that adverts in games will increase the sales of the product in the real-world environment. The study was based on Nielsen’s US Homescan panel of more than 100,000 households, representative of the US population, including a subset of Homescan homes that scanned video game UPC (Universal Product Codes) barcodes.
Nielsen compared the households that purchased at least one of the studied games before and after Gatorade branding was integrated into the games (the test group) with households that didn’t purchase one of the games (the control group). Gaming always provided a good alternative for relaxing and getting away from what surrounded the player in real life. Take advertising, for example; long ago, the only paintings to be found in games were either copies of real ones or pictures of naked women (Duke Nukem) or of the creators of the game, who featured such Easter eggs. Meanwhile, Google seems to think that advertising, in any possible form, is beneficent for everybody.

So here we are: I just found pacific city in crackdown literally plastered with Dodge advertising.
This entry was posted on March 22, 2007, 10:01 and is filed under Games, Riot, rumors, Xbox 360. With this campaign, the Japanese company aims to focus on young men aged between 18 to 34 years old, being PlayStation3 the ideal platform to do so. This is the first time that this type of sales lift analysis has been done for advertising within video games. The scanned barcodes were matched to a reference library of more than 14,000 video game titles. Now it has become a full scale industry, with projected revenue for 2008 of about 670 million US dollars, a mind blowing sum.

I just think that if you’re gaining revenue from in-game advertising you should share it with the players who actually bought the game. With the addition of Toyota to our client base, videogames prove to be one of the preferred advertising means for the automotive industry.
With the breakthroughs made in graphics and the reality factor kicking in big time in order to provide people with an almost life-like experience, all the others have begun shouldering in games.

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