The DRTV Centre, the leading direct response television advertising agency, discusses the 10 main areas that often concern advertisers who have never used TV before.
TV ads are almost always listed top when people are asked to name their favourite advertisement. TV costs split into two distinct categories: the cost of TV production and the cost of TV space. We always urge first-time TV advertisers to be cautious and insist that their test budgets for both production and TV space are modest. TV spots can be planned most cost-effectively if advertisers take real care in defining the key target audience. David Pearson, CEO of The DRTV Centre explains: “TV advertising is still the most powerful advertising medium. For further information, call David Pearson at The DRTV Centre on 0800 180 4250; or email david(at)drtvcentre(dot)com .
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Recent studies have demonstrated that advertising on television is one of the most effective ways to reach the advertiser’s target audience, after all, nearly 99 percent of American households have at least one television. Thus, television is certainly a tool that all types of businesses can use effectively to their advantage. However, some business managers avoid advertising on television because they mistakenly think it is too expensive. In reality all businesses can reap many benefits from advertising on television and at a surprising affordable cost, far more efficiently than in radio, print, outdoor or online advertising. Another factor that must be considered, is the return on investment that can be achieved through advertising on television. It is important to keep in mind, however, that for a television commercial to be effective, it must be produced properly.

For example, studies have indicated that in television ads, viewers focus their attention on the graphics first and then the headline.
The television advertisement must also send a clear message as to how the product or service will be of benefit to the consumer.
In the end, the important point is that all businesses, large and small, can greatly benefit from what television advertising has to offer, and this at a much more efficient cost than any other advertising medium. Television advertising remains a very effective method to reach potential clients and customers. Although Web-based and mobile phone advertising are on the rise, two leading US advertisers stressed that television is still a top choice as an advertising medium. Business managers understand the importance of employing advertising to increase sales or to heighten public awareness of a product or service. The following are some basic guidelines for business owners who are interested in advertising.
Spending on television advertising in the United States will see a respectable and consistent growth through 2015. Television advertising is able to provide many benefits to companies and causes due to its ability to incorporate moving images, still graphics, words, and sound effects  into one powerful and effective message that will have the greatest impact on potential customers and clients. Television advertising is expected to see a huge increase due to the upcoming national elections in the US and the summer Olympic games. About Partner One MediaPartner One Media is a full service national ad agency in business for over 17 years with a proven track record for success. This could be testimonials from existing customers, for example, or independent product tests. As a small advertiser it’s probably best to avoid the big name media agencies used by multinational clients. Just watch any given evening and see all the advertisers that partake in this medium -- despite the existence of DVR's and other time-shifting devices. And because radio advertising is ultra-discounted, advertisers can get lots of frequency with smaller budgets.
Magazines are still a great resource that people like to browse through -- and read -- at home or on-the-go.
These managers of small businesses have the impression that TV ads are only for large companies with huge advertising budgets.
Because of keener competition in the television industry today, many stations will offer affordable discount packages for new advertisers.

Television advertising is a very powerful medium and can contribute a great deal to the credibility of the business that advertises there. That’s why it’s essential to retain the services of a professional ad agency to assist with this process. Thus, it’s crucial to produce an attention grabbing commercial so that maximum effectiveness can be achieved. The viewer must fully understand why he or she will be better off by purchasing the item being advertised.
Yet, it often takes a more indirect approach than other media in persuading its target audience of the value of the product or service being offered. Although a lot of big businesses live by these fundamentals, the principles discussed below are applicable to businesses of any size.
Due to the costs & risks Partner One Media assumes without any guarantees, a high success rate must be maintained. But advertisers who have never used TV before are understandably daunted by the hurdles they perceive. Smaller media specialist agencies are often able provide the best value airtime deals for smaller clients. Whether search engine marketing or display (banner) advertising, Admirable Advertising can deliver it all.
In the eyes of the consumers, this puts even a small business in the same “class” as the larger companies. Each application is submitted to the Partner One Media underwriting committee for approval. In truth, getting your company on TV is nowhere near as complex (or expensive) as you might imagine. So it’s common sense that your message should be simple and concentrate on one persuasive benefit. In surveys they almost always underestimate how much television they watch, and greatly overstate the extent to which they watch video in any other form. He has worked on some of the biggest brands in the world and has significant experience in advertising and marketing.

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