YouTube, la plataforma mas popular de video online en el mundo, con casi 2000 millones de hits al dia. Atencion: Antes de aportar al articulo con sus comentarios, le pedimos encarecidamente que evite generar spam, discusiones agraviantes o mensajes de contenido violento y racista. Deliver your message to the right users at the right time and raise the profile of your brand through high volume YouTube traffic. YouTube is now the second largest search engine with unique visitors to the platform standing at over 1 billion each month. But with over a hundred videos being uploaded to YouTube every hour, how do you pick through the content to find the right video on which to advertise? YouTube isn’t just about 30 second videos of cats falling over or babies face down in birthday cake, Google is investing in high quality content and live streaming events providing businesses like yours with a professional market on which to advertise. YouTube advertising is highly flexible to your goals with either cost per view (pay only when someone watches) or traditional display. As search marketing specialist we’re all set up to gather effective real time data about how your YouTube campaign is performing. Using our custom-built technology we can target only the relevant video content that will attract the right users to your business.
IMT is proud to be amongst a handful of UK companies who have attained the much sought after designation of Google certified partner. We use cookies to ensure that you are given the best experience possible when using our website. YouTube Advertising: How to Advertise in YouTube Videos You are using an outdated browser. With YouTube you can create a targeted advertising campaign to drive sales and maximise ROI. Through YouTube you can target the audience you want, based on who they are, where they are and what they’re interested in. YouTube ads have the potential to encourage new channel subscriptions, drive shares and give you opportunities to communicate with your customer. YouTube video ads are powered by Google AdWords, where you can manage your ads and check results. YouTube advertising is one of the more integrated forms of paid social advertising due to Google’s relationship with the platform. With multiple staff members passing the Google Video Advertising Certification exams, we are fully qualified to deliver exactly what you need to excel at YouTube advertising. Fast forward 70 years, and brands are still trying to get their message in front of those who matter, which is no easy task when you take into account DVRs and multi-screen viewing habits. Well do not fear, Google AdWords for Video is a powerful tool for brands and their video content strategies, but only if done correctly. Speak to your audience – When creating video content for the purpose of YouTube advertising, it is important to understand your audience. The content created for YouTube needs to speak to those who are targeted – this will allow a brand to build trust with the viewer, ultimately creating a positive experience. Grab their attention – There are two types of TrueView In-Stream Ads a marketer can run on YouTube – those that a viewer cannot skip and those that a viewer can.
About the Author Latest PostsAbout Blake FifeBlake is BLASTmedia's creative director, hailing from Ball State University. En esta infografia vera como la compania propiedad de Google ha descubierto algunas formas de monetizar su sitio de videos.
El sitio es la monetizacion de mas de 2 mil millones de visitas a la semana, y el 70% de su trafico proviene de fuera de los EE.UU. There are thousands of communities creating content which means there’s something out there relevant to you, and plenty of people are watching it! Whatever your budget, whether wide reaching brand campaigns or smaller niche remarketing campaigns based on YouTube search results, you’ll be able to maximise your ROI big or small.

There are countless opportunities to create imaginative campaigns so we’d welcome to chance to show you.
We are passionate about what we do and take a professional approach with all of our customers. While I can’t testify to any added “truth” value, True View ads are a great deal budgeting wise because you only pay when viewers actually choose to watch your video. This, along with you only having to pay when someone chooses to watch your ad, helps to insure that you are not wasting money advertising to people who aren’t interested in your business. According to YouTube, 25% of all YouTube views originate from a mobile device, and video ads can reach your audience no matter whether they’re using smartphones, or computers. We can help you harness this potential, and create a plan of action that is tailored to you.
We can help set you targets that suit your company, and use YouTube’s Analytics tool to understand who’s watching and interacting with your ads and how we can optimise their potential. The YouTube paid search interface can actually be run directly from the Google Adwords interface meaning that it benefits from all of the accompanying functionality and a fully integrated analytics solution via Google Analytics. Essentially it allows brand owners to show highly flexible display ads to users who are viewing specific YouTube videos. In fact, the early daytime drama shows received their name from the adverts that aired with each show. If there is a disconnect between your content’s message and the audience viewing said content, your ad runs the risk of having a negative response.
People are watching videos on their computers and even mobile devices, which is much different than the traditional viewing experience of television. This is why it is imperative that you grab their attention early and fast – within the first 10 seconds. Your ad content is interrupting someone’s pre-determined viewing experience, so they do not want to sit through a two-minute sales pitch of your product. Advertisers and content creators alike must adapt and evolve to the changing digital landscape. Allow the well-equipped video team at BLASTmedia assist in delivering your message out to the millions of people on YouTube everyday. Whether it's shooting video, working on graphic design projects or animating, he's constantly changing gears which allows him to keep a sharp, creative mind. Ahora que la telefonia movil se esta expandiendo, tambien lo es YouTube para moviles es el de mayor trafico de video, obteniendo 7,1 millones visitantes unicos cada mes.
In order to attract those people who may be interested in your products you need to place your ads onto videos that are relevant to your brand. And if you’ve already got videos for your product or business, you should definitely be advertising on YouTube. How would you like to get your brand and your marketing messages in front of just some of this audience? Plus it gives complete cost control, much like with any display based AdWords campaign, it can be run on a CPC or CPM basis, with specific budgetary caps and controls.
Advertisers can target by a range of criteria, from traditional geographic and demographic, all the way to a video-by-video basis. Companies like Proctor and Gamble sponsored the shows and promoted their household cleaners, or soaps, to the women watching at home, thus coining the term, “soap opera.” Other companies soon caught on, and the commercial was born. So when YouTube introduced its new advertising platform, Google AdWords for Video, brands seemed hesitant to adopt this new method – worried their content would be skipped after the first five seconds. Targeting methods on YouTube are much more complex than buying airtime on national television. Content viewing habits are much different than they once were and cannot be created and used across multiple mediums; it must be tailored to the platform for where it will live. This will help bring more people to your site, create awareness of your business, and increase sales.

Justin Bieber first got discovered on YouTube, and more recently YouTube has made Psy’s hit “Gangnam Style” the most viral video of all time.
This is your one chance to interrupt the content the viewer was about to watch, so make it worth his or her time. What’s great is that with this option, you can create videos longer than 30 seconds, allowing you to experiment with video ad lengths.Since you pay the same amount whether the viewer watches 30 seconds or the whole extended video, you can get more exposure for the same price. In fact, some studies have shown that longer videos (closer to the 60-second ballpark) tend to do better than the shorter ones. Therefore the ad’s key message needs to be placed in the first 25 seconds with the remaining 8 seconds as a call-to-action bumper. In addition to speaking directly to the audience and letting them know you understand their frustration, be clear on your call-to-action as well.
With YouTube being increasingly viewed as the place where pop culture happens, its advertising potential continues to grow exponentially.YouTube’s advertising potential is as big as the record industry itself, hence Psy being invited to meet with Google’s Eric Schmidt (and the resulting obligatory dance lesson).
My theory is that longer videos are probably developing a richer story that is keeping viewers engaged, rather than throwing out a short “look at this, you should buy it” ad.In-stream ads allow for contextual targeting, interest targeting, and demographic targeting.
Viewers will likely see this remaining time and skip to move on to other content – potentially giving you free advertising.
These viral videos aren’t just sensational fads – they are big advertising money.Logic dictates that marketers should go where the people are – YouTube!Want to be the next “Gangnam Style?” Don’t we all?
Display ads let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos.Standard Banner Ad – These are just like the regular Google Display Ads, available as standard banner ads and rich media ads. You can use topic categories and keywords to specify where you want these banner ads to appear. You can customize your channel to express your business’s personality, and make it easy for viewers to subscribe to your future videos.Taylor Swift’s example of a colorful customized YouTube branded channel. Bright, colorful images that will grab the eye are best practice.In-Video Overlay Ads – In-video overlay ads appear as pop-ups within existing contextually targeted videos that are targeted by selected queries. A bit too colorful for my taste, but I’m sure the tweens love it.Advanced Targeting Options – YouTube advertising offers some great demographic targeting options including niche interest targeting and age targeting. But there’s no denying that they are impossible to ignore, even if they are X-ed out immediately. This immense ad takeover doesn’t come cheap – a single day will cost you around $300,000, so this option is primarily for those with the deep pockets. Don’t even think ‘sales pitch.’ Think about quick how-tos, or positive reviews from customers. Be personal.” No one goes to YouTube looking to watch extended daytime infomercials.Need some ideas? Check out our Guide to Creating YouTube Content, packed with video ad concepts and ideas, as well as information on recording your video and optimizing it for SEO. And if all else fails and you’re really stuck, fall back on YouTube fundamentals – kittens! Revolutionary!Audience Engagement: YouTube can be a great venue for connecting and interacting with customers. A great example is Old Spice’s video response campaign in which they had Isaiah Mustafa, aka “the man your man could smell like” release a number of videos on YouTube answering questions and comments put forth by fans on Twitter and Facebook. The campaign was incredibly successful, with Old Spice’s Twitter following increasing by 2700%Customer Help: YouTube is a great place to offer how-to video solutions for common customer problems.

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